Feb. 4 at 3:28 PM
Q4 Sensor Tower data confirms
$MELI executed one of the sharpest defensive pivots in e-commerce history.
By cutting the free shipping threshold in Q2, they didn’t just halt losses to Shopee—they reversed the trend.
Holiday season downloads stayed strong, proving fast logistics + aggressive pricing neutralizes low-end competitors. Brazilian market looks like a duopoly now.
Pivot to profitability is on:
$SE hiked fees in Jan,
$MELI follows in March. End of subsidy war = potential FY earnings upside if macro holds.