Jun. 23 at 3:45 PM
$CELH competitor of the day
Bum Energy may be the modern male targeted version of Alani Nu, with summer soda pop vibe flavors.
They did a good job here replicating the taste of a snow cone. Carbonation levels are very high, so much so it feels like drinking pop rocks. Compared to Alani, the flavors are less nuanced or complex and more punchy.
Packaging is strong for the male demographic, differentiated and reminiscent of a retro beer can.
The ingredient list is a mixed bag. It has two preservatives with Benzoate and Sorbate, similar to Alani Nu. Celsius has neither. I do like the lower caffeine content here of 112MG, as most the industry is on the high end at 200MG.
Their higher carbonation levels could also hinder growth. Many GLP-1 users have found carbonation uncomfortable, which has led to success for the Celsius Fizz Free lineup.
Bum energy has seen explosive growth, stocked at many major retailers, but is still a minor market share brand.
Overall 6/10 from me
