Mar. 13 at 1:06 AM
$CELH Iāve seen this play before. When Pepsi took on Bang Energy and owned Rockstar, lawsuits flew. Bang accused Pepsi of suppressing them in favor of Pepsiās own agenda. Well, here we are again, except now itās Celsius. Pepsi owns a piece of Celsius, and if you ask me, theyāre lining up the same playbook. Why? When you want to own it all, you donāt want to pay top dollar. I see the same execs, the same patterns. If Bangās accusations were a window into their playbook, Celsius better keep an eye on the scoreboard. Same game, same players, letās not pretend the motives are squeaky clean. John Fieldly now wears a Pepsi jersey. Youāve been warned.
