May. 9 at 12:50 PM
$CELH valuation low but for very valid reasons:
Celsius core brand -- negative trends YoY, being cannibalized by Alani
Alani -- inventory noise and losing share to Bloom among women despite good growth
Rockstar -- imploding and will be down to a rounding error soon
Input prices -- oil, gas, aluminum, freight all killing them
Costco Kirkland -- the least of the concerns but still there
Pepsi -- can make them their bitch whenever they want
Zero exposure to AI and heavy exposure to weak consumers
hence the forward PE multiple has massively contracted as it should
I hope it turns around for you all soon
GLTA
