Apr. 22 at 3:27 PM
$CELH Fieldly selling
$43M of CELH stock outside a 10b5-1 plan is an absolute red flag and proof enough for me that he is a crook. Mgmt knew Pepsi was stuffed with excess inventory while the market was still being sold a demand-driven growth narrative. That means this was not routine diversification into strength. It was discretionary insider selling into a stock price allegedly inflated by channel fill, low-quality revenue, and a fundamentally false read on end demand. Public shareholders were the exit liquidity. Now John Fieldly owes Pepsi.. he sold
$100M worth of stock, with
$43M not being accounted for by his plan.. we are being sold to Pepsi in real time. If you think any of this was a simple mistake, I’ve got a time share to sell you.
