Sep. 9 at 10:53 AM
$CELH Savage, the founder of Rockstar Energy, has built a position of more than 12 million CELH shares, approximately 4.7% of the company, worth around
$300 million.
He is explicitly calling for CEO John Fieldly to be removed.
He has also called for the removal of the COO, brand manager and marketing manager.
Most importantly, Savage has publicly volunteered to become CELH's CEO himself.
He says he began buying in March 2026, when CELH was in the low
$30S, and claims he had been giving Celsius strategic advice for more than a year but felt management largely ignored it.
1. Management has become too complicated.
Savage believes Celsius has too many management layers and insufficient accountability
3. He wants a major management reset.
His comments aren't subtle—he wants several senior executives replaced, not just the CEO.
4. He appears willing to personally take control.
That makes this substantially more consequential than a typical activist holding. He isn't simply demanding chang
