Aug. 1 at 12:13 PM
$CELH Stolen from X.
Buckley Capital just dropped their Q2 letter detailing a new high-conviction long position in Celsius
$CELH.
Here are the key takeaways:
1. Mispriced relative to main competitor:
•
$CELH trades at ~19x earnings while growing around 18%/year.
•
$MNST trades at ~42x 2026 EPS with slower growth.
2. Margin expansion runway:
Monster runs at ~31.5% EBITDA margins. As Celsius scales and optimizes operations, margin structure should follow a similar high-margin trajectory.
3. Potential tailwinds:
- upcoming SKU rationalisation.
- 17% increase in distribution in the next 6-12 months.
- high growth of Alani Nu (30%+).
4. Price targets:
• 2027 target:
$50–
$60 (~70-100%+ upside from
$30 base).
• 2030 target:
$80–
$120.
