Jul. 11 at 7:25 PM
Celsius
$CELH (5.92% of portfolio)
One of the most interesting consumer growth stories after the recent pullback.
Why I like
$CELH:
→ The stock has been heavily pressured, but the underlying business has continued improving
→ The Alani acquisition expands its product portfolio and creates new growth opportunities
→ Rockstar adds another revenue stream and strengthens its position in the energy drink market
→ Pepsi distribution remains a major advantage, helping expand reach and retail presence
→ International growth continues to improve, creating additional long-term upside
→ Alani brings a strong female consumer base, opening a market segment traditional energy drinks have struggled to capture
The energy drink market is highly competitive, but
$CELH is building a broader ecosystem with multiple growth drivers.
The market is focused on the recent weakness, but long-term investors should watch the execution.
Can
$CELH return to its growth trajectory?
