Mar. 29 at 4:14 AM
$CELH now runs all three brands through one distributor: PepsiCo.
Revenue hit
$2.5B in 2025, but GAAP earnings were dragged down by
$328M in one-time distributor termination fees. Normalized EPS lands around
$1.45-
$1.65.
The growth story is real. So is the concentration risk.
Full breakdown: https://www.theinvestmentlog.com/posts/celh/2026-03-24