Apr. 24 at 1:13 PM
$CELH been seeing a lot about this new Kirkland energy drink being released by Costco, and a lot of people fearful of the continued growth for CELH due to that. Well don’t be worried. I’ve been following this company for over 6 years now. The only other drink to really give CELH any type of run for their money would be Alani. What do those two drinks have in common? Through strategic and selective marketing, they have established themselves as a trend amongst a certain target market. What target market is that you ask? Hot girls at the gym. Anything that becomes trendy amongst women, especially good looking ones trying to keep their instagram profiles trendy, is money in the bank. Every single time. You think fucking Kirklands is going to infiltrate that market and bump Celsius off? Think again. CELH and Alani have cult followings and consumers. Kirklands does not. Thanks for attending my Tedtalk.
