Jul. 31 at 12:48 AM
Ferrari CEO Benedetto Vigna defended the launch of the company’s first fully electric vehicle, the Luce, saying Ferrari is satisfied with the rollout and “would not change anything” despite criticism from investors and some industry figures. The debut in May triggered an 8.4% decline in Ferrari shares, the stock’s largest one-day drop of the year, as some observers questioned the vehicle’s design and Ferrari’s move into fully electric cars.
Vigna said the company remains on track with its strategy and declined to disclose order figures for the €550,000 (
$640,000) Luce. However, Ferrari noted that its order books remain full through 2027. Reports suggest Ferrari planned to sell just under 500 Luce units in 2026, with the allocation reportedly filled within two months of launch.
Designed by former Apple design chief Jony Ive, the Luce features a minimalist interior, extensive digital displays, and a distinctive exterior design that differs from traditional Ferrari styling.
$RACE