Apr. 1 at 8:37 PM
Adults ages 18 to 49 spend 63.8% of their TV viewing time w/ ad-supported content. Within this group, ad-supported streaming accted for 66.7% of time spent
81.1% of viewing time for this cohort went to ad-supported sub tiers on platforms like
$DIS Hulu &
$AMZN Prime; the remaining 18.9 % went to FAST platforms like
$ROKU Channel &
$PSKY Pluto. FAST channels captured the “growing attention of those ages 35 to 64
Non-FAST AVOD like
$GOOGL Youtube & TikTok remained the winner for younger viewers b/n 2 to 17 & 18 to 34
28% of Gen Xers stated that they frequently purchase products they encounter through streaming TV ads
Linear acced for 33.4% of total time w/ ad-supported TV.
Sports represented nearly 30% of viewing time for adults 25 to 54 4Q25