Jul. 2 at 12:03 AM
July is shaping up to be a relatively quiet month for streaming, offering consumers a chance to save on subscription costs as platforms release fewer high-profile titles. The slowdown follows the Emmy season and coincides with the FIFA World Cup, which is expected to draw viewers away from streaming services during much of the month. Even so, several major platforms are debuting notable originals, including Netflix's "Enola Holmes 3" starring Millie Bobby Brown and the return of Apple's acclaimed sci-fi series "Silo."
Industry observers note that the lighter release calendar reflects the traditional summer lull, with many studios reserving their biggest premieres for the fall and holiday seasons. The reduced content pipeline may encourage subscribers to rotate between services instead of maintaining multiple monthly subscriptions. Netflix, Apple, Disney, Warner Bros. Discovery, Comcast, and Amazon all have fresh content arriving in July.
$NFLX $AAPL $CMCSA $DIS $WBD