May. 31 at 6:40 PM
From MTV to Disney
Ferro previously held roles at Disney at ESPN International, Disney Media Network’s Kids and Family, and Disney Interactive, which no longer exists but had focused on the development and distribution of video and mobile games, social media and other digital products.
In 2018, Ferro became president of advertising in the U.S., and in 2023, she took over the business globally. She now leads all advertising sales for Disney’s entertainment, news and sports properties across linear TV, digital and streaming.
“Everyday you’re learning, everyday is different and we spend so much time outside learning our partners’ businesses,” she said. “That’s what I love.”
$DIS