Sep. 23 at 10:20 PM
Walt Disney is set to raise prices for several streaming services starting Wednesday, according to Bloomberg. The ad-free Disney+ flagship plan will increase 13% by
$2.50 to
$21.49 per month, while standalone ad-free Hulu will see the same increase.
Ad-supported Disney+ and Hulu plans will rise 50 cents to
$12.49, while the ad-supported bundle will remain at
$12.99. The ad-free bundle will increase
$2 to
$21.99, making bundled offerings relatively more attractive as Disney seeks to limit subscriber losses and improve direct-to-consumer margins.
The price increases come as media companies including Netflix, Apple, Comcast and Paramount Skydance also raise subscription rates. Disney’s entertainment segment posted strong third-quarter momentum, including wider streaming video margins and a 64% increase in operating income.
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