Jul. 27 at 3:44 PM
The partnership was formed after Comcast co-CEO Brian Roberts reached out to YouTube CEO Neal Mohan about nine months ago, according to a person familiar with the matter. Following a meeting between the executive teams that took place at Google offices, the two companies began to brainstorm partnerships such as this, the person added.
NBCUniversal’s partnership with YouTube comes at a fast-moving moment in the industry. Traditional media companies like Comcast
-owned NBCUniversal, Warner Bros. Discovery
and Disney
have been chasing business initiatives to boost revenue and profitability while tech platforms like YouTube and TikTok grab increasing share of viewership time.
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