Mar. 7 at 2:59 PM
$NKE
Nike had it all: Michael Jordan, cultural dominance, pricing power. Then one strategic mistake changed the trajectory.
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The Mistake:
They stopped innovating and started recycling. Too many Dunk/AJ1 colorways. Too much focus on "how to sell" instead of "what to sell" .
The Result (hard numbers):
📍 China revenue: -16% (latest quarter)
📍 China profits: -49% (yes, nearly cut in half)
📍 Gross margin: dropped to 41.4% (from mid-teens peak)
📍 Stock: -50% over 3 years
The Turnaround:
✅
$300M restructuring — cutting costs, streamlining ops
✅ "Win Now" strategy — reducing classic款 mix, refocusing on performance innovation
✅ 2026 is a sports mega-year: Winter Olympics + FIFA World Cup
My Move:
At
$78.19, the market has already punished the slowdown. If margins recover even 100-200 bps, EPS accelerates fast .
I've been adding. Not because it's fixed — because the risk/reward finally makes sense.
