Jul. 13 at 1:03 AM
$NKE Nike in Argentina opens two new physical stores: one in the province of Buenos Aires with 1000 square meters featuring the latest trends, and another in Patagonia! We continue opening physical stores! We continue balancing our channels! Before the previous CEO took that stupid step of digitizing the entire channel, the board of directors didn't address the digital divide. There are people 60 and older who only use the internet to receive communications. Clearly, those people who used to go to stores stopped seeing Nike. Now Nike must market itself to win them back; it's a large market share and customer loyalty that has been earned. We have to displace the competition.
