Jul. 8 at 2:06 AM
$NKE is making big structural and internal changes. EH understood that we must improve margins and restore culture to the company. In addition to giving back to its shareholders and burning shares. Not only does he set an example by buying the same shares, but he does.
1) David M. Denton appointed him as the new chief financial officer with a background at pfizer saving them
$5 billion in automation with AI in processes.
2) The reduction of 2000 jobs has already been made and has already been paid for compensation, that money will no longer leave next quarter.
3) The World Cup was excellent for Nike today, with (Norway, England, France) being the same as its direct competition.
What I perceived is that all the boots in 70% are Nike.
EH wants the NKE culture to focus on sport as in the past. That is why the importance of the Offline channel and the nod to wholesalers with deadlines that we still have to receive 6 billion.
The other divisions will remain, but the center is going to be sports.