Aug. 31 at 8:26 AM
$NKE as someone who has worked in retail / brands for over 25 years, i don't think its terminal. there was a time not that long ago that 50% of every shoe in the us were nikes. they dominated.
i also recall around 2017 when adidas surged and nike was seriously getting killed, their product line sucked but they came back hard from that, so i think its very possible / likely
I think Nike's problem is inherently a product issue, and that can be fixed. They hired a tech ceo that didn't know sh-t about shoes and got them to this point. elliot is a sales ceo to get them back on track into retailers, but i don't think he is the one that's going to turn it back around. to do that, i think they need to go back to a product ceo like mark parker was before them. more of a steve jobs then a tim cook at this point is needed.
that may take a few years, and also new leadership / designers to fully implement, but i wouldn't count nike out
