Feb. 18 at 8:55 PM
YouTube remains the clear leader in streaming, even as Warner Bros. Discovery is courted by Netflix and Paramount Skydance . Linear TV still drives old-studio profits, but YouTube rivals combined streaming sales (~
$60B) and reaches over 90% of U.S. adults 18–49. About a third of its revenue comes from subscriptions like YouTube TV, Music, and Premium.
YouTube also leads in U.S. TV viewing , ahead of Netflix (8.8%), Paramount (2.3%), and Warner (1.4%), and focuses content spend only on successful videos. Its platform thrives on videos of any length, including Shorts, appealing to global and younger audiences. Traditional studios remain relevant but cannot match YouTube’s reach and format flexibility.
$WBD $NFLX $PSKY $GOOGL