Apr. 25 at 12:16 AM
$NFLX redesign of the Netflix mobile app that is officially launching this week (by the end of April 2026).What is the feature?
It’s a vertical video discovery feed built directly into the Netflix app.
• The Experience: Instead of scrolling sideways through posters (the classic carousel), you will swipe up and down vertically—exactly like TikTok or Instagram Reels.
• The Content: You’ll see high-energy, 30-second clips, "Making Fun" segments, and celebrity highlights.
• The Hook: If you like a clip, you tap once and the full movie or episode starts playing instantly. It’s designed to end "scrolling paralysis."