Jul. 30 at 1:56 AM
Netflix will pay approximately
$200 million for the U.S. and Canadian broadcasting rights to the 2027 FIFA Women’s World Cup, according to Bloomberg. The streaming giant had previously announced rights agreements for both the 2027 and 2031 tournaments, but financial terms were not disclosed at the time.
The deal ranks among the largest media-rights agreements in women’s sports and underscores the growing commercial value of women’s soccer. The 2027 tournament will be held in Brazil, while FIFA is targeting roughly
$1 billion in revenue from the event, about double the level generated by the previous Women’s World Cup.
The agreement reflects increasing competition among streaming platforms for premium live sports content. For comparison, Fox paid about
$485 million for the U.S. rights to the 2026 FIFA Men’s World Cup, while the WNBA’s recent media deal averages roughly
$280 million per year.
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