Jan. 20 at 8:49 AM
Netflix
$NFLX
Investors are watching whether Netflix can turn recent strategic pivots into sustained earnings momentum. Advertising remains front and center after Q3 was described as the company’s best ad quarter ever, with focus on ad revenue growth, ARPU, and margin contribution as subscription growth matures.
Engagement versus rising content and live event spend into 2026 is critical, as is confirmation that one-offs like the Brazil CID tax are behind them. Early commentary on the Warner Bros. deal, margin expansion, free cash flow durability, and buybacks will shape sentiment.