Aug. 25 at 10:20 PM
Wolfe Research raised its Netflix price target to
$95 from
$84 while reiterating an Outperform rating. Analyst Peter Supino said the stock is “poised to move higher as viewer engagement improves,” arguing that weak Q2 subscriber additions, estimated at around 900,000, and a decline in Top 10 viewing hours were driven by content timing rather than weaker demand.
The firm sees a stronger upcoming content slate and growing contributions from live programming as key catalysts. Another potential driver is a report that Netflix is considering turning its platform into a hub where users could purchase and manage subscriptions to rival streaming services. Such a model could create transaction revenue, increase engagement and strengthen Netflix’s position as a central gateway to streaming, similar to aggregation models used by Amazon and Apple.
$NFLX