Jul. 11 at 12:40 AM
Netflix is reportedly considering a major overhaul of its streaming platform to boost user engagement as competition intensifies. According to The Wall Street Journal, executives have discussed adding 24/7 live linear channels dedicated to specific genres, shows, or movies, allowing subscribers to spend less time browsing and more time watching.
The company is also exploring the integration of third-party subscription streaming services, such as NBCUniversal's Peacock, into the Netflix app, following a model already used by rivals including Amazon and Apple. In addition, Netflix has reportedly revived free trials of up to 30 days in some markets as it looks to attract and retain subscribers.
The discussions come despite Netflix's strong financial and subscriber performance, as internal data reportedly showed users are spending less time on the platform.
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