Mar. 5 at 6:21 PM
$NFLX has acquired InterPositive, a company founded by actor Ben Affleck that develops AI-powered tools built by & for filmmakers to assist w/ tasks like color mixing, relighting shots, and adding visual effects while maintaining creative control
Rather than using text-to-video, the AI is trained on proprietary datasets from controlled soundstages to understand visual logic, lighting, & filmmaking techniques.
InterPositive's entire team (16 employees) will join Netflix, with Affleck joining as a senior advisor
InterPositive purchase stemmed from the strong relationship b/n Netflix & Affleck. They reaffirmed those ties earlier this week, setting a first-look deal w/ Artists Equity, the new-model production company led by Affleck & Matt Damon
In Jan, Netflix released The Rip, an action movie co-starring Affleck & Damon.
Affleck first mentioned his AI venture to Netflix execs last fall, initiating months of dialogue that culminated in the acquisition
Financial terms were not disclosed
