Oct. 18 at 10:39 AM
Announced yesterday; Netflix
$NFLX and AMC
$AMC announce their first major partnership, ending years of streaming-vs-theaters rivalry with a theatrical release starting this Halloween weekend.
The collaboration launches with KPop Demon Hunters, Netflix’s most-popular movie in its history, playing on approximately 400 AMC screens across the U.S. and Europe. The companies confirm they’ve had “no commercial relationship in recent years.”
The shift benefits both: Netflix gains theatrical prestige (like Apple and Amazon already do), while AMC fills seats during a period when box office remains -20% below 2019 levels at
$9.1 billion.
Both companies are “in discussions” about future collaboration but shared no specifics. This initial test could determine whether streaming-theatrical relationships shift from zero-sum competition to hybrid distribution.
