Jul. 30 at 1:54 AM
Reformation priced its IPO at
$15 per share, offering 14.1 million common shares and raising approximately
$211 million. The women's fashion retailer is set to begin trading on the NYSE under the ticker REF on July 30, with the offering expected to close on July 31.
The company is selling about 9.5 million shares, while existing shareholders are offering 4.6 million shares. Existing investors have also granted underwriters a 30-day option to purchase up to 2.1 million additional shares to cover potential overallotments.
Reformation operates 70 retail stores across the U.S., U.K., Canada, and France, while serving customers in more than 150 countries through its e-commerce platform. The IPO gives investors exposure to a fast-growing fashion brand known for its sustainability-focused positioning and direct-to-consumer business model. J.P. Morgan and Morgan Stanley are leading the offering, alongside Citigroup and RBC Capital Markets.
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