Sep. 14 at 8:10 PM
Verizon Wireless and T-Mobile have agreed to settle lawsuits in which each accused the other of misleading consumers with advertising campaigns promising major savings for switching wireless carriers. A joint request to dismiss Verizon’s lawsuit and T-Mobile’s counterclaim was filed Friday in federal court in Manhattan.
The settlement comes more than five months after Judge Lewis Kaplan issued a preliminary injunction blocking T-Mobile’s “Save Over
$1,000” campaign. Verizon sued in February, later alleging that T-Mobile’s ads falsely promised customers more than
$3,700 in savings over five years versus Verizon and AT&T, as well as savings of up to 20% compared with other major carriers.
T-Mobile countered that Verizon’s own campaign, featuring exaggerated images of George Washington, Abraham Lincoln and Benjamin Franklin, was misleading because it could not guarantee customers a “better deal.”
$VZ $TMUS