Feb. 19 at 11:44 AM
$BAC's new loyalty program: Game changer or just hype? 🎯
Launching May 27, BofA Rewards ties membership to checking, potentially boosting retention and net interest income while shifting “single-product” users to “primary bank” households. Expect a tailwind for Merrill net new assets and long-term wealth fees as customers consolidate assets due to the tiering system. 💼
Discover the full strategy behind BAC's move here 👉 https://www.zacks.com/stock/news/2871813/how-bacs-no-fee-rewards-program-can-be-a-slow-burn-growth-driver?cid=sm-stocktwits-2-2871813-body-34123&ADID=SYND_STOCKTWITS_TWEET_2_2871813_BODY_34123