Aug. 20 at 9:36 PM
$ONON Incoming CFO and CEOs had multiple reasons to kitchen-sink this quarter:
2026 revenue guidance will serve as a basis for On's 3-year plan they'll present in September.
The lower the current year guidance, the easier it will be to come up with strong CAGR guidance for next 3 years.
That, and new incoming management always likes to kitchen-sink early because it can be blamed on former team.
Plus, you get to clean up Americas wholesale inventories to prepare for incoming innovation later in the year and in 2027.
The 34% DTC, and >50% Asia/Apparel growth shows the brand is clicking.
Stock is ridiculously cheap at these levels, so I spent the last few days adding.
