Sep. 24 at 4:55 PM
Loop Capital said the market is “misreading” Meta
’s announcements on its new personal AI agent, Muse, as a disrupter of online shopping giant, Shopify
.
While AI agents can help automate purchases, they will still need Shopify’s ecosystem for things like product catalogs, checkout infrastructure and other integrations. This means that Shopify remains a “critical infrastructure layer for ecommerce,” said analyst Dominick Gabriele in a Thursday note to clients.
The analyst explained that by using Shopify’s products, Meta is “relying rather than replacing” its merchant infrastructure. Over time, Loop believes Meta Muse and other AI agents will partner with rather than displace other similar players in agentic commerce.
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