Jun. 9 at 8:22 PM
Starbucks could double its international store count over time, CEO Brian Niccol said Tuesday at the Evercore Consumer & Retail Conference, signaling a long-term expansion strategy focused on global growth.
The company currently operates around 22,000 stores outside the U.S., and Niccol said there is no fundamental reason that figure cannot eventually double, highlighting continued demand and brand strength in international markets.
In the U.S., he added that Starbucks also has room to add at least 5,000 additional locations, with particular opportunities in underpenetrated regions between Texas and Virginia as well as across the broader Midwest. Niccol noted the company has historically been concentrated on the West and East Coasts, leaving “not enough presence in the middle of the country.”
Starbucks operates more than 41,000 stores across 89 global markets, including company-operated and licensed locations, with roughly 23,000 stores outside the U.S. and Canada.
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