Apr. 13 at 7:42 PM
$MCD to add crafted soda & refreshers to US menus this month & add energy drinks to store shelves in August
Plans to price the new drinks below competitors such as
$SBUX &
$BROS
The push into specialty drinks is connected to McDonald's shuttering of CosMc's, its 5 beverage-focused experimental locations, which closed last year after the company used them to explore that market segment.
The chain's recent US moves include a
$4 breakfast meal deal & a lineup of menu items capped at
$3, both introduced earlier this month. That effort extends nearly 2-years of value-focused moves, including
$5 meal deals in 2024,
$1 options added in Jan 2025, & a franchisee deal last fall to cut combo-meal prices.
Foot traffic data showing more frequent visits from lower-income customers which gave CEO Chris Kempczinski reason to declare in Feb that the value-focused approach was gaining traction.
