Aug. 2 at 10:31 PM
Is
$ROOT forming some of the most powerful insurance partnerships in the industry? 👀
Their newest embedded partner Hyundai, who also sells Kia & Genesis brands, recently announced the strongest 1H of Hyundai's history, driving sales 10% higher compared to the first half of 2024, with a record 235,726 units sold in Q2, specifically! 🔥
If the embedded platform is similar to
$CVNA's,
$ROOT insurance is provided as an option to every single Hyundai customer at the point of sale, giving new drivers the ability to quote, bind, and instantly receive a digital proof of insurance to be on the road with their new vehicle immediately, or customers with trade-ins, to also see if
$ROOT can beat their current rate they had with their old vehicle and provider. 😏
Hyundai also saw its market share in the US rise to about 11% in the first half of 2025, up from 10.5% for the first half of 2024, growing in popularity. 🙌