Apr. 3 at 3:15 PM
$0.02
$CPRI as much as I’d like to I simply don’t see any real value here.
I respect Mgmt’s attempt to right the ship but doubling down on Kors vs Versace?
I’ve liked Kors since the early Project Runway days but if we’re talking cache, Kors does not command the brand cache that Versace does (even though it’s eroded as well).
Rather than sell mgmt could’ve zero’ed in to make Versace run more profitably.
It’s doable, just look at
$TPR
None of TPR’s brands are truly luxury; American luxury maybe like
$RLBUT not internationally whereas Versace’s lure was cemented in the 90s.
If
$LVMUY is struggling I’d be surprised if CPRI is navigating any better.
Back of the napkin channel check; ask a woman you know personally if they had a choice between KORS, Coach, LV, or Versace products which order they’d prefer.
My guess, LV, Versace, Coach and then KORS. At this point I’d prefer BIRK over CPRI.
The power of luxury is it’s exclusive & aspirational nature; KORS can be bought at
$TJX
