Jan. 21 at 8:30 AM
$HWM $SOFI
SoFi isn’t being judged on its app, its branding, or even its growth anymore. It’s being judged on something far more fragile — the strength of the U.S. consumer. With two-thirds of its loan book tied to personal loans, SoFi has become a direct reflection of confidence, employment, and repayment behavior. Institutions understand this, which is why their focus has narrowed to one core question: how long can the consumer keep carrying the yield SoFi depends on?
This is not a story about hype or fear. It is a story about pricing risk before it becomes visible.
In the full newsletter, we break down the exact consumer signals institutions track, why SoFi’s valuation matters more than its growth right now, and how disciplined investors separate patience from overpayment.
https://www.wizeinvesting.com/p/why-institutions-are-cautious-on-sofi
