Apr. 1 at 11:21 PM
$HSY to abandon its use of substitute ingredients in Reese's-branded candies & other products next year, addressing backlash that mounted when the grandson of founder H.B. Reese criticized the company for "diluting" time-honored flavors.
Hershey had switched from milk chocolate to cheaper compound coatings for a range of Reese's products & other candies in recent years
Hersey also swapped real peanut butter w/ "peanut butter crèmes,"
Hershey officials claimed their core recipes for Hershey's chocolate bars & Reese's Peanut Butter Cups had not been changed
Brad Reese, whose grandfather invented the Peanut Butter Cups in 1928, took aim at Hershey in February w/ an open letter on LinkedIn that called out the shift in ingredients
Reese claimed the recipes were changed to maximize profits, even at the cost of quality & brand loyalty
