Feb. 17 at 4:10 PM
$SIG Published February 13, 2026 06:19 AM Eastern Time Dow Jones Newswires
Signet Jewelers stock could shine brighter with Valentine's Day spending expected to hit a record
$29.1 billion, including a record
$7 billion on jewelry purchases.
Jewelry is expected to be the largest chunk of this year's Valentine's Day spending, with 25% of consumers expecting to give jewelry gifts, according to National Retail Federation's annual survey conducted by Prosper Insights & Analytics. Another
$6.3 billion is projected to be spent on an evening out,
$3.5 billion on clothing, and
$3.1 billion on flowers.
Last year, 22% of consumers expected to gift jewelry, spending around
$6.5 billion.
Signet's stock is up 7.8% year to date and 69.5% over the past year. The retailer is thriving while the broader jewelry industry faces obstacles, including waning demand for diamond jewelry, increased interest in cheaper lab-grown diamonds, and reduced consumption by affluent Chinese consumers.
