Jun. 18 at 11:00 PM
$LULU ICYMI: Director Charles V. Bergh stepped up to the plate with a sizable open-market insider buy on Jun 15, '26.
Bergh picked up 4,275 shares at a weighted avg price of
$117.0488, committing over
$500,000 in fresh capital.
The shares were accumulated through his family trust... increasing his trust's position by over 70% to a total of 10,365 shares. High-conviction skin in the game.
Insiders sell for a million reasons, but they only buy for one. Seeing a director drop half a mil right at this level provides a strong conviction signal, IMO. I've had 👀 on this one for a while, and took a starter today right here at
$111 ish... ~5% below the director's own cost basis. I intend to size up this position accordingly on confirmed strength.
Let's go!
