Sep. 12 at 2:01 AM
Colgate-Palmolive is exploring the sale of several major mass-market personal-care brands, including Softsoap, Irish Spring and Speed Stick, as part of a strategic portfolio review, according to Reuters. The company is working with Goldman Sachs to gauge potential buyer interest, with the assets potentially generating more than
$1 billion in a transaction.
The potential divestiture would involve a portion of Colgate's broader personal-care business, spanning deodorants, soaps, shower gels and skincare products. The move reflects a broader trend among consumer-goods companies seeking to simplify portfolios and protect margins amid elevated energy costs, potential import tariffs and increasingly price-sensitive consumers.
By selling non-core brands, Colgate could redirect capital and marketing resources toward higher-margin, faster-growing businesses such as oral care and pet nutrition.
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