Dec. 10 at 8:29 PM
Instacart shares dropped after Amazon announced a broad expansion of its same-day fresh-food delivery service to more than 2,300 U.S. cities and towns, with additional rollout planned for 2026. The company highlighted surging demand for perishables, noting that fresh items now account for nine of the ten most-ordered products through Same-Day Delivery. Amazon is leaning on its Prime membership to drive adoption, offering free delivery on orders above
$25 in most areas, while non-Prime customers can access the service for a flat
$12.99 fee.
Amazon has also increased its assortment of perishable goods available for same-day delivery by over 30% since August, adding thousands of Whole Foods Market items. According to the company, customers who include fresh foods in their same-day orders purchase nearly twice as frequently as those who don’t, reinforcing the strategic importance of groceries to its wider retail ecosystem.
$CART $AMZN