Sep. 18 at 4:17 PM
eMarketer: The 2026 midterm elections are only 7 weeks away, & spending is trending sharply upward, driving higher ad costs & competition for non-political advertisers.
As of Sept 11, political groups have spent more than
$1.7B on Senate races across linear TV, streaming, & social.
We f/cast
$11.07B in US political ad spending this year, up +21.4% from the last midterm cycle and only slightly below the most recent presidential election.
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