May. 28 at 6:10 PM
Shares of Trade Desk
$TTD are underperforming on Thursday after Rothschild & Co Redburn initiated coverage with a Sell rating and an
$11 price target. The firm argues that rising competition from media based AI tools is pressuring Trade Desk’s 20% take rate, noting that Google
$GOOGL and Amazon
$AMZN already offer some programmatic buys at zero cost.
Rothschild says consensus estimates “need to meaningfully rebase” to reflect what it calls Trade Desk’s new reality of slower gross spend growth and take rate compression.
Check what Fly KPIs trends are signaling for Trade Desk.
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