Jun. 30 at 1:07 AM
Australia's competition regulator has filed legal proceedings against Amazon, alleging the company breached consumer protection laws by using unfair contract terms in its Prime subscriptions to introduce advertising on Prime Video.
The Australian Competition and Consumer Commission (ACCC) said Amazon included five unfair terms in Prime agreements between November 2023 and August 2025, giving it the ability to change key aspects of the service. The regulator alleges Amazon relied on those provisions when it introduced ads on Prime Video in July 2024, forcing subscribers who wanted to keep an ad-free experience to pay an additional A
$2.99 per month despite having already prepaid A
$79 for the service.
ACCC Chair Gina Cass-Gottlieb said consumers were left with no practical option other than paying more to retain the service they originally signed up for. The regulator is seeking court declarations, financial penalties, consumer compensation, legal costs, and other remedies.
$AMZN