Feb. 16 at 5:26 PM
A new wave of content marketplaces is emerging to broker licensing deals between AI companies and news publishers, as media groups seek compensation for their material used to train and power chatbots.
Companies including Microsoft, Amazon, and Factiva are expanding into this space, aiming to formalize how publishers license articles and data to AI developers.
The move marks an evolution in ties between AI firms such as OpenAI, Meta Platforms, and Perplexity AI and the publishers whose content feeds their tools. Rather than relying on scraping or one-off agreements, structured marketplaces could streamline payments, standardize terms, and create a new revenue stream for media companies navigating the AI era.
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