Jul. 20 at 10:25 AM
$VRA
For those who are unfamiliar with Vera Bradley, the company operates as a designer of women's handbags, luggage, and travel items. It also sells fashion and home accessories and unique gifts. From its humble origins back in 1982, the company has expanded into a business generating hundreds of millions of dollars a year in sales. However, it has fallen on rather hard times. In the chart above, you can see financial results for the last three completed fiscal years. Revenue has plummeted from
$383.7 million to
$269.7 million. Some of this can be attributed to changes that the company has made, such as its decision last year to sell off Creative Genius, which operates under the Pura Vida Bracelets name. But most of the decline has been caused by true fundamental weakness.
