Jun. 24 at 11:35 AM
$VRA Affiliates of CriticalPoint acquire Pura Vida Bracelets from Vera Bradley
Affiliates of CriticalPoint announced the acquisition of consumer wearables brand Pura Vida Bracelets from Vera Bradley. Under CriticalPoint's ownership and operational expertise, Ryan Heuser, co-founder and former president of Paul Frank Industries, has joined Pura Vida as the company's new CEO, effective immediately. Terms of the deal were not disclosed.