Aug. 15 at 12:21 AM
$VRA after scrolling down the thread I can see more info is needed. Those calling this “granny” merch have absolutely ZERO understanding of either the brand or understanding of where trends are headed.
Millennials are so tired of Gen Z’s rolled out of bed and gym shoes to bar look. Gen Z is getting tired of their own style. People are looking towards tradition, elegance, timelessness. VB delivers on this. It’s at an attainable price point. This brand will not fail.
Admittedly their rebrand fell flat. They need to drop Disney - YIKES - but I believe we will see a clean double within 12 months. Potentially much more. Their new leadership will take this into the 8-10 range. Might take a year or two but it will happen.
