Sep. 10 at 10:37 AM
$SPY Affluence & platform preference:
$ETSY Etsy vs.
$EBAY eBay
The question is whether wealthier shoppers gravitate toward Etsy rather than eBay, & if Etsy sellers stand to benefit by strategically appealing to more affluent buyers or collectors. Etsy’s audience skews slightly female, with approximately 59% of visitors identifying as women. Roughly 2/3 of buyers fall within the 18–44 age range, with a notable concentration in the 25–34 bracket. The platform emphasizes curated, handmade, vintage, & otherwise distinctive items—qualities that resonate with buyers seeking uniqueness, often paired with a willingness (& means) to pay for one-of-a-kind goods. While granular income data for Etsy’s user base is not publicly available, general e-commerce patterns indicate that shoppers in more affluent regions tend to spend more per transaction. This suggests, at minimum, a correlation between Etsy’s positioning & buyers with discretionary income.
