Sep. 8 at 5:43 PM
$APP One observation, though I’d take it with a grain of salt: while playing mobile games, I’m seeing the ad mix shift to roughly 40% gaming ads and 60% e-commerce ads. A couple of months ago, it felt closer to 80% gaming ads.
In terms of ad platforms, roughly 60% of the ads I’m seeing appear to be from AppLovin, 30% from Google, and the remaining 10% from others.
This is obviously just based on my personal observation/sample, so take the percentages with a grain of salt, but the shift toward e-commerce ads seems pretty noticeable.
