Jan. 2 at 8:53 PM
AppLovin shares continued to slide at the start of 2026, extending a seven-day losing streak after hitting an all-time closing high in late December. The stock fell about 8% in recent trading, marking a sharp reversal during a period when investors often expect a year-end “Santa Claus rally.”
The pullback follows a strong 2025, when AppLovin stock surged 108% after the company exited its mobile games business and focused on its fast-growing, high-margin mobile advertising platform. Despite the recent decline, most Wall Street analysts remain optimistic, with a large majority rating the stock a Buy and maintaining price targets well above current levels. Some investors may simply be taking profits after last year’s outsized gains, even as longer-term sentiment stays largely positive.
$APP