Sep. 7 at 12:30 PM
$APP Poor ad experiences can create a negative feedback loop that ultimately destroys value across the advertising ecosystem. When platforms repeatedly expose viewers to intrusive, irrelevant, or frustrating ads, users become increasingly disengaged and less willing to watch or interact with advertising. Over time, this can reduce ad views, engagement, retention, and overall inventory quality. The result is declining advertising efficiency: advertisers spend capital but receive less meaningful reach and weaker returns, while businesses see less revenue generated from that spend. For investors, this should be viewed not simply as a user-experience problem, but as a platform performance and capital-allocation risk. A business that maximizes short-term ad volume at the expense of viewer trust may be degrading the very asset its advertising model depends on.
You get the idea
