Dec. 24 at 3:32 PM
$APP Amazon faces ‘leader’s dilemma’ — fight AI shopping bots or join them
PUBLISHED WED, DEC 24 20257:00 AM ESTUPDATED 27 MIN AGO
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Annie Palmer
@IN/ANNIERPALMER/
AI startups have released a flurry of automated e-commerce tools, or agents, that aim to change how people shop online.
Amazon faces a dilemma of whether to work with agents or compete against them as the new tools encroach on the online retailer’s turf.
The company has been playing defense to this point by blocking agents from accessing its site, while investing in its homegrown AI tools.
The party for APp is over . Both Amazon and GOog understand the value of the data and will make it harder for companies like APP to cherry pick valuable data. Will slow APP growth by half.