Jul. 17 at 7:51 PM
$APPS "the biggest lever of AI in advertising is to personalize the price-point for a product for a user" Eric Seufert is an expert and is the reason, why Wedbusch after an interview with him increased the rating for
$U. Especially in gaming, where products like "swords" have no marginal production costs, any price>0 is profitable. That's the user strategy of the future. What you need is payment options outside Apple/Google.
Back to Turbine, they did a great job with the usage of first party data "We've been busy over the past two years, taking our rich data sets and getting the data organized into a scalable, usable, and consistent format in our data lake. With that work largely complete, ingesting over 1,000 different dimensions and more than 1,500 unique data events by which we now can build our sophisticated AI machine learning models upon."
Scroll to Chapter "Personalization Economy"
https://m.youtube.com/watch?v=nFZMevkgu_U&pp=ygUVRXJpYyBzZXVmZXJ0IHdlZGJ1c2No
