Market Cap 3.41B
Revenue (ttm) 4.79B
Net Income (ttm) 277.00M
EPS (ttm) N/A
PE Ratio 7.13
Forward PE 7.30
Profit Margin 5.79%
Debt to Equity Ratio 1.14
Volume 759,300
Avg Vol 772,800
Day's Range N/A - N/A
Shares Out 45.66M
Stochastic %K 84%
Beta 1.28
Analysts Sell
Price Target $71.50

Company Profile

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for privat...

Industry: Credit Services
Sector: Financial Services
Phone: (614) 729-4000
Address:
3095 Loyalty Circle, Columbus, United States
PrivateProfiteersAnalyst
PrivateProfiteersAnalyst Dec. 12 at 12:50 AM
Actionable Trade Alert for $BFH: Market Context: $BFH is currently trading at $75.15, near its 60-day high of $75.83, indicating strong upward momentum. The stock has shown resilience, staying above the MA30 (66.04) and MA50 (63.3), suggesting bullish sentiment. Directional Bias: The absence of RSI data limits our analysis, but the positioning above key moving averages and proximity to the 60-day high supports a bullish outlook. The price is also well above the 60-day low of $53.83, reinforcing upward momentum. Trade Plan: - Suggested Entry: $75.20 - Stop Loss: $72.99 (approximately 3% below entry) - Take Profit Targets: 1. Target 1: $77.00 (2.4% gain) 2. Target 2: $79.00 (5.1% gain) 3. Target 3: $88.00 (17% gain) With a potential 17% ROI on Target 3, this trade offers a favorable risk-reward ratio. Monitor price action closely. For more insights, visit https://privateprofiteers.com. https://privateprofiteers.com
0 · Reply
ZacksResearch
ZacksResearch Dec. 11 at 4:27 PM
Rate-cut tailwinds are about to reshuffle fintech — and these mid-caps look primed to move. Lower rates are being linked to stronger innovation and growth setups across names like $EVTC, $ENVA, $LC, $OPFI and $BFH, putting fresh attention on the entire mid-cap fintech lane. Discover why these five could stand out now 👉 https://www.zacks.com/stock/news/2802771/5-mid-cap-financial-technology-stocks-to-buy-on-recent-fed-rate-cut?cid=sm-stocktwits-2-2802771-teaser-24454&ADID=SYND_STOCKTWITS_TWEET_2_2802771_TEASER_24454
0 · Reply
ZacksResearch
ZacksResearch Dec. 11 at 3:27 PM
Fed cuts rates again! What does this mean for fintech? 🚀 With the Fed's 25 basis point cut, lower rates generally boost innovation in fintech. Stocks like $EVTC, $ENVA, $LC, $OPFI, and $BFH, with Zacks Ranks #1 and #2, are attractive picks due to fintech's growth potential and AI's impact on finance. Discover the full fintech opportunity here 👉 https://www.zacks.com/stock/news/2802771/5-mid-cap-financial-technology-stocks-to-buy-on-recent-fed-rate-cut?cid=sm-stocktwits-2-2802771-body-24452&ADID=SYND_STOCKTWITS_TWEET_2_2802771_BODY_24452
0 · Reply
BillionerOfKing
BillionerOfKing Dec. 11 at 1:45 PM
$BFH Current Stock Price: $73.82 Contracts to trade: $75 BFH Dec 19 2025 Call Entry: $0.05 Exit: $0.08 ROI: 84% Hold ~27 days Shared as daily free alerts and for educational purposes only. https://dailypickai.com/freealerts
0 · Reply
PrivateProfiteersAnalyst
PrivateProfiteersAnalyst Dec. 10 at 4:53 AM
Actionable Trade Alert for $BFH: Market Context: $BFH is currently trading at $73.46, showing strong momentum with an RSI of 95.24, indicating overbought conditions. The stock is near its 60D high of $73.72, suggesting potential resistance. However, the upward trend is supported by the MA30 at $65.31 and MA50 at $62.53, indicating bullish sentiment in the short to medium term. Directional Bias: The high RSI suggests caution, but the stock's proximity to its recent highs indicates a potential breakout. The recent price action within the 60D range (high of $73.72 and low of $53.83) supports a bullish outlook if it can maintain momentum. Trade Plan: - Suggested Entry: $73.50 - Stop Loss: $70.00 (3.4% risk) - Take Profit Targets: 1. $75.00 (3.5% gain) 2. $77.00 (4.5% gain) 3. $86.00 (17% gain) Monitor closely for price action near the targets and adjust the stop loss to lock in profits. https://privateprofiteers.com
0 · Reply
PrivateProfiteersAnalyst
PrivateProfiteersAnalyst Dec. 9 at 12:41 AM
$BFH Actionable Trade Alert: Market Context: $BFH is currently showing strong bullish momentum, closing at $72.06 with an RSI of 93.96, indicating it is overbought. The stock is trading well above its 30-day MA of 65.06 and 50-day MA of 62.22, suggesting a strong upward trend. The 60-day high of $72.74 is just above the current price, indicating potential resistance. Directional Bias: The high RSI suggests caution, but the proximity to the 60D high indicates a possible breakout. The price action is strong, but traders should be aware of potential pullbacks. Trade Plan: - Suggested Entry: $72.10 (slightly above the last close to confirm upward momentum) - Stop Loss: $70.00 (below recent support) - Take Profit Targets: 1. $74.00 (2.64% gain) 2. $76.00 (5.27% gain) 3. $84.00 (16.57% gain) This plan targets a minimum of 17% ROI on the third take profit. Monitor for any signs of reversal. https://privateprofiteers.com
0 · Reply
JarvisFlow
JarvisFlow Dec. 8 at 4:45 PM
Wolfe Research updates rating for Bread Finl Hldgs ( $BFH ) to Peer Perform.
0 · Reply
TalkMarkets
TalkMarkets Dec. 8 at 9:45 AM
A Make Or Break FOMC… $IYT $SPX $BFH $BKV https://talkmarkets.com/content/etfs/a-make-or-break-fomc?post=543141&userid=166882
0 · Reply
PrivateProfiteersAnalyst
PrivateProfiteersAnalyst Dec. 6 at 3:40 AM
$BFH Actionable Trade Alert: Market Context: $BFH is currently trading at $72.0, near its 60D high of $72.09. The RSI of 82.94 indicates it's in overbought territory, suggesting potential for a pullback. However, the strong momentum could lead to further upside before any correction. Directional Bias: The bullish trend is supported by the MA30 (64.61) and MA50 (61.72) being significantly lower than the current price, indicating strong upward momentum. The recent high-low range shows a tight price band, which could lead to a breakout. Trade Plan: - Suggested Entry: $72.0 - Stop Loss: $69.0 (3% below entry) - Take Profit Targets: 1. $75.0 (4.17% ROI) 2. $78.0 (8.33% ROI) 3. $84.0 (16.67% ROI) With a potential ROI of over 17% on the third target, this trade presents a favorable risk-reward setup. Monitor the RSI for signs of reversal as you approach targets. https://privateprofiteers.com
0 · Reply
PrivateProfiteersAnalyst
PrivateProfiteersAnalyst Dec. 5 at 11:15 PM
$BFH Actionable Trade Alert: Market Context: $BFH is currently trading at $72.0, near its 60D high of $72.09. The RSI of 82.94 indicates it's in overbought territory, suggesting potential for a pullback. However, the strong momentum could lead to further upside before any correction. Directional Bias: The bullish trend is supported by the MA30 (64.61) and MA50 (61.72) being significantly lower than the current price, indicating strong upward momentum. The recent high-low range shows a tight price band, which could lead to a breakout. Trade Plan: - Suggested Entry: $72.0 - Stop Loss: $69.0 (3% below entry) - Take Profit Targets: 1. $75.0 (4.17% ROI) 2. $78.0 (8.33% ROI) 3. $84.0 (16.67% ROI) With a potential ROI of over 17% on the third target, this trade presents a favorable risk-reward setup. Monitor the RSI for signs of reversal as you approach targets. https://privateprofiteers.com
0 · Reply
Latest News on BFH
Bread Financial Provides Performance Update for November 2025

Dec 10, 2025, 7:30 AM EST - 4 days ago

Bread Financial Provides Performance Update for November 2025


Bread Financial Provides Performance Update for October 2025

Nov 13, 2025, 7:30 AM EST - 4 weeks ago

Bread Financial Provides Performance Update for October 2025


Bread Financial Announces Private Offering of Senior Notes

Oct 28, 2025, 8:02 AM EDT - 6 weeks ago

Bread Financial Announces Private Offering of Senior Notes


Bread Financial Provides Performance Update for September 2025

Oct 23, 2025, 6:55 AM EDT - 7 weeks ago

Bread Financial Provides Performance Update for September 2025


Bread Financial Reports Third Quarter 2025 Results

Oct 23, 2025, 6:45 AM EDT - 7 weeks ago

Bread Financial Reports Third Quarter 2025 Results


Bread Financial: An Opportunity To Buy The Dip

Oct 6, 2025, 9:53 AM EDT - 2 months ago

Bread Financial: An Opportunity To Buy The Dip


Bread Financial Provides Performance Update for August 2025

Sep 9, 2025, 7:00 AM EDT - 3 months ago

Bread Financial Provides Performance Update for August 2025


Is the crashing Adidas share price a buying opportunity?

Aug 18, 2025, 2:18 AM EDT - 4 months ago

Is the crashing Adidas share price a buying opportunity?


Bread Financial Provides Performance Update for July 2025

Aug 15, 2025, 7:30 AM EDT - 4 months ago

Bread Financial Provides Performance Update for July 2025


Bread Financial Provides Performance Update for June 2025

Jul 24, 2025, 6:55 AM EDT - 5 months ago

Bread Financial Provides Performance Update for June 2025


Bread Financial Reports Second Quarter 2025 Results

Jul 24, 2025, 6:50 AM EDT - 5 months ago

Bread Financial Reports Second Quarter 2025 Results


Bread Financial Declares Dividend on Common Stock

Jul 24, 2025, 6:40 AM EDT - 5 months ago

Bread Financial Declares Dividend on Common Stock


Bread Financial Provides Performance Update for May 2025

Jun 11, 2025, 7:00 AM EDT - 6 months ago

Bread Financial Provides Performance Update for May 2025


Bread Financial Provides Performance Update for April 2025

May 13, 2025, 7:00 AM EDT - 7 months ago

Bread Financial Provides Performance Update for April 2025


Bread Financial Provides Performance Update for March 2025

Apr 24, 2025, 6:55 AM EDT - 8 months ago

Bread Financial Provides Performance Update for March 2025


Bread Financial Reports First Quarter 2025 Results

Apr 24, 2025, 6:45 AM EDT - 8 months ago

Bread Financial Reports First Quarter 2025 Results


PrivateProfiteersAnalyst
PrivateProfiteersAnalyst Dec. 12 at 12:50 AM
Actionable Trade Alert for $BFH: Market Context: $BFH is currently trading at $75.15, near its 60-day high of $75.83, indicating strong upward momentum. The stock has shown resilience, staying above the MA30 (66.04) and MA50 (63.3), suggesting bullish sentiment. Directional Bias: The absence of RSI data limits our analysis, but the positioning above key moving averages and proximity to the 60-day high supports a bullish outlook. The price is also well above the 60-day low of $53.83, reinforcing upward momentum. Trade Plan: - Suggested Entry: $75.20 - Stop Loss: $72.99 (approximately 3% below entry) - Take Profit Targets: 1. Target 1: $77.00 (2.4% gain) 2. Target 2: $79.00 (5.1% gain) 3. Target 3: $88.00 (17% gain) With a potential 17% ROI on Target 3, this trade offers a favorable risk-reward ratio. Monitor price action closely. For more insights, visit https://privateprofiteers.com. https://privateprofiteers.com
0 · Reply
ZacksResearch
ZacksResearch Dec. 11 at 4:27 PM
Rate-cut tailwinds are about to reshuffle fintech — and these mid-caps look primed to move. Lower rates are being linked to stronger innovation and growth setups across names like $EVTC, $ENVA, $LC, $OPFI and $BFH, putting fresh attention on the entire mid-cap fintech lane. Discover why these five could stand out now 👉 https://www.zacks.com/stock/news/2802771/5-mid-cap-financial-technology-stocks-to-buy-on-recent-fed-rate-cut?cid=sm-stocktwits-2-2802771-teaser-24454&ADID=SYND_STOCKTWITS_TWEET_2_2802771_TEASER_24454
0 · Reply
ZacksResearch
ZacksResearch Dec. 11 at 3:27 PM
Fed cuts rates again! What does this mean for fintech? 🚀 With the Fed's 25 basis point cut, lower rates generally boost innovation in fintech. Stocks like $EVTC, $ENVA, $LC, $OPFI, and $BFH, with Zacks Ranks #1 and #2, are attractive picks due to fintech's growth potential and AI's impact on finance. Discover the full fintech opportunity here 👉 https://www.zacks.com/stock/news/2802771/5-mid-cap-financial-technology-stocks-to-buy-on-recent-fed-rate-cut?cid=sm-stocktwits-2-2802771-body-24452&ADID=SYND_STOCKTWITS_TWEET_2_2802771_BODY_24452
0 · Reply
BillionerOfKing
BillionerOfKing Dec. 11 at 1:45 PM
$BFH Current Stock Price: $73.82 Contracts to trade: $75 BFH Dec 19 2025 Call Entry: $0.05 Exit: $0.08 ROI: 84% Hold ~27 days Shared as daily free alerts and for educational purposes only. https://dailypickai.com/freealerts
0 · Reply
PrivateProfiteersAnalyst
PrivateProfiteersAnalyst Dec. 10 at 4:53 AM
Actionable Trade Alert for $BFH: Market Context: $BFH is currently trading at $73.46, showing strong momentum with an RSI of 95.24, indicating overbought conditions. The stock is near its 60D high of $73.72, suggesting potential resistance. However, the upward trend is supported by the MA30 at $65.31 and MA50 at $62.53, indicating bullish sentiment in the short to medium term. Directional Bias: The high RSI suggests caution, but the stock's proximity to its recent highs indicates a potential breakout. The recent price action within the 60D range (high of $73.72 and low of $53.83) supports a bullish outlook if it can maintain momentum. Trade Plan: - Suggested Entry: $73.50 - Stop Loss: $70.00 (3.4% risk) - Take Profit Targets: 1. $75.00 (3.5% gain) 2. $77.00 (4.5% gain) 3. $86.00 (17% gain) Monitor closely for price action near the targets and adjust the stop loss to lock in profits. https://privateprofiteers.com
0 · Reply
PrivateProfiteersAnalyst
PrivateProfiteersAnalyst Dec. 9 at 12:41 AM
$BFH Actionable Trade Alert: Market Context: $BFH is currently showing strong bullish momentum, closing at $72.06 with an RSI of 93.96, indicating it is overbought. The stock is trading well above its 30-day MA of 65.06 and 50-day MA of 62.22, suggesting a strong upward trend. The 60-day high of $72.74 is just above the current price, indicating potential resistance. Directional Bias: The high RSI suggests caution, but the proximity to the 60D high indicates a possible breakout. The price action is strong, but traders should be aware of potential pullbacks. Trade Plan: - Suggested Entry: $72.10 (slightly above the last close to confirm upward momentum) - Stop Loss: $70.00 (below recent support) - Take Profit Targets: 1. $74.00 (2.64% gain) 2. $76.00 (5.27% gain) 3. $84.00 (16.57% gain) This plan targets a minimum of 17% ROI on the third take profit. Monitor for any signs of reversal. https://privateprofiteers.com
0 · Reply
JarvisFlow
JarvisFlow Dec. 8 at 4:45 PM
Wolfe Research updates rating for Bread Finl Hldgs ( $BFH ) to Peer Perform.
0 · Reply
TalkMarkets
TalkMarkets Dec. 8 at 9:45 AM
A Make Or Break FOMC… $IYT $SPX $BFH $BKV https://talkmarkets.com/content/etfs/a-make-or-break-fomc?post=543141&userid=166882
0 · Reply
PrivateProfiteersAnalyst
PrivateProfiteersAnalyst Dec. 6 at 3:40 AM
$BFH Actionable Trade Alert: Market Context: $BFH is currently trading at $72.0, near its 60D high of $72.09. The RSI of 82.94 indicates it's in overbought territory, suggesting potential for a pullback. However, the strong momentum could lead to further upside before any correction. Directional Bias: The bullish trend is supported by the MA30 (64.61) and MA50 (61.72) being significantly lower than the current price, indicating strong upward momentum. The recent high-low range shows a tight price band, which could lead to a breakout. Trade Plan: - Suggested Entry: $72.0 - Stop Loss: $69.0 (3% below entry) - Take Profit Targets: 1. $75.0 (4.17% ROI) 2. $78.0 (8.33% ROI) 3. $84.0 (16.67% ROI) With a potential ROI of over 17% on the third target, this trade presents a favorable risk-reward setup. Monitor the RSI for signs of reversal as you approach targets. https://privateprofiteers.com
0 · Reply
PrivateProfiteersAnalyst
PrivateProfiteersAnalyst Dec. 5 at 11:15 PM
$BFH Actionable Trade Alert: Market Context: $BFH is currently trading at $72.0, near its 60D high of $72.09. The RSI of 82.94 indicates it's in overbought territory, suggesting potential for a pullback. However, the strong momentum could lead to further upside before any correction. Directional Bias: The bullish trend is supported by the MA30 (64.61) and MA50 (61.72) being significantly lower than the current price, indicating strong upward momentum. The recent high-low range shows a tight price band, which could lead to a breakout. Trade Plan: - Suggested Entry: $72.0 - Stop Loss: $69.0 (3% below entry) - Take Profit Targets: 1. $75.0 (4.17% ROI) 2. $78.0 (8.33% ROI) 3. $84.0 (16.67% ROI) With a potential ROI of over 17% on the third target, this trade presents a favorable risk-reward setup. Monitor the RSI for signs of reversal as you approach targets. https://privateprofiteers.com
0 · Reply
JarvisFlow
JarvisFlow Dec. 4 at 1:58 PM
JP Morgan has adjusted their stance on Bread Finl Hldgs ( $BFH ), setting the rating to Underweight with a target price of 72.
0 · Reply
NVDAMillionaire
NVDAMillionaire Nov. 3 at 5:32 PM
$BFH Excellent article that nails exactly where BFH stands right now. So if you want to update your BFH knowledge or get acquainted with BFH, this is a must read. https://beyondspx.com/quote/BFH/analysis/bread-financial-s-digital-fortification-powers-growth-and-shareholder-returns-nyse-bfh
0 · Reply
Sw1ngb0t
Sw1ngb0t Oct. 31 at 11:20 PM
1 · Reply
IN0V8
IN0V8 Oct. 24 at 7:13 PM
$BFH JP Morgan raises target price to $72 from $70 TD Cowen raises target price to $68 from $63
1 · Reply
JarvisFlow
JarvisFlow Oct. 24 at 5:38 PM
Goldman Sachs has adjusted their stance on Bread Finl Hldgs ( $BFH ), setting the rating to Sell with a target price of 60 → 68.
0 · Reply
JarvisFlow
JarvisFlow Oct. 24 at 5:05 PM
TD Cowen has updated their rating for Bread Finl Hldgs ( $BFH ) to Hold with a price target of 68.
0 · Reply
ZacksResearch
ZacksResearch Oct. 24 at 3:49 PM
$BFH beats the Zacks Consensus Estimate with a 90.5% EPS surprise! Operating income soared to $4.02 per share, more than doubling YoY, driven by higher credit sales and cost savings. However, revenues dipped 1.2% YoY due to lower late fees and retailer arrangements. Discover the full details here 👉 https://www.zacks.com/stock/news/2776534/bfh-q3-earnings-revenues-beat-estimates-credit-sales-rise-yy?cid=sm-stocktwits-2-2776534-body-17544&ADID=SYND_STOCKTWITS_TWEET_2_2776534_BODY_17544
0 · Reply
ZacksResearch
ZacksResearch Oct. 24 at 2:49 PM
$BFH beats on both earnings and revenue — but here’s the real story behind the numbers. Higher credit sales and lower non-interest expenses fueled the quarter, though average and end-of-period loans came in lighter. Full breakdown of Bread Financial’s Q3 performance here 👉 https://www.zacks.com/stock/news/2776534/bfh-q3-earnings-revenues-beat-estimates-credit-sales-rise-yy?cid=sm-stocktwits-2-2776534-teaser-17524&ADID=SYND_STOCKTWITS_TWEET_2_2776534_TEASER_17524
0 · Reply
JarvisFlow
JarvisFlow Oct. 24 at 2:05 PM
RBC Capital has updated their rating for Bread Finl Hldgs ( $BFH ) to Sector Perform with a price target of 70.
0 · Reply
JarvisFlow
JarvisFlow Oct. 24 at 1:39 PM
Barclays has updated their rating for Bread Finl Hldgs ( $BFH ) to Underweight with a price target of 52.
0 · Reply
JarvisFlow
JarvisFlow Oct. 24 at 12:49 PM
JP Morgan updates rating for Bread Finl Hldgs ( $BFH ) to Neutral, target set at 70 → 72.
0 · Reply
AStrokeOfLuck
AStrokeOfLuck Oct. 23 at 7:44 PM
0 · Reply