Sep. 2 at 2:22 AM
YouTube has selected Amazon as a new affiliate partner for YouTube Shopping, strengthening Alphabet’s push into e-commerce. The deal will allow creators to easily tag Amazon products in videos and livestreams, directing viewers to Amazon to complete purchases while creators earn commissions on sales.
YouTube Shopping has expanded from its U.S. launch in 2024 to India, Southeast Asia, the UK, Brazil, Mexico and Argentina. According to YouTube Shopping chief Travis Katz, global gross merchandise volume increased 13-fold from the first quarter of 2024 to the first quarter of 2026. More than 1 million of YouTube’s roughly 3 million monetizable creators now participate in its shopping program.
The platform generates about 110 million hours of shopping-related video views daily, covering technology, home goods, fashion and beauty. YouTube says product tags generate roughly twice the engagement of affiliate links hidden in video descriptions.
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