Nov. 27 at 7:28 AM
$KTA.X for
$GOOGL investors
The interesting thing about Alphabet is how durable its narrative has been. Search scale, data moats, and then this long glide path into cloud and AI infrastructure. As someone who thinks mostly in terms of macro flows and monetary regimes, I get why Alphabet ends up as a core position: it’s effectively a claim on long-term digital demand, with enormous operating leverage to AI, ads, and cloud. In a world where fiat gets debased in slow motion, owning real cash generative networks with structural pricing power is rational.
Where Keeta fits is not as a competitor to that, but in a completely different layer of the stack: the neutral rail that value moves on. Legacy finance has correspondent banks and card networks; crypto has L1s, stablecoins, and bridges. The missing piece has been a compliance-aware, very high-throughput settlement layer that can sit underneath all of it and actually route institutional size flows at speed, across chains and borders, without everything breaking at peak load. Keeta’s anchor and bridge architecture is built around that reality: you keep liquidity where users are (on chains like Ethereum, Solana, etc.), but you pull assets into Keeta as “anchors” when you need ultra-fast, sub-second settlement, then push them back out once things are finalized. It’s plumbing, not a consumer venue.
From a capital rotation lens, that’s interesting because you’re not betting on yet another general-purpose smart contract platform trying to win the same developer mindshare. You’re betting on something closer to a cross-chain clearinghouse that is designed from day one with KYC and AML hooks, identity-aware flows, and FX logic so that banks, fintechs, and payment networks can actually use it without duct-taping compliance on after the fact. The fact that former Google chief executive Eric Schmidt put something on the order of twenty million of his own capital into Keeta, and that Google Cloud has highlighted it multiple times on its official social feed, tells you that serious infra people view it as real rails, not just a casino chain.
What makes it compelling, to me, is the mismatch between that positioning and where it still trades in the L1 hierarchy. The larger chains have done an impressive job bootstrapping ecosystems, and they will continue to matter. But if you think about where the next decade’s settlement volume sits — tokenized deposits, stablecoins, cross-border payments, on-chain treasuries — there is room for one or two neutral, high-speed backbones purpose-built for regulated capital. Keeta is already live, already benchmarking in the millions of transactions per second range, and yet its network value still looks like a small experimental chain rather than a serious candidate for global financial plumbing. For someone who holds mature giants like Alphabet as a base, a modest, satellite-style position in Keeta is essentially a call option on the settlement layer that regulated money may end up routing through. In a world where the pipes matter as much as the applications, owning a sliver of the pipes can be a very asymmetric way to express that view.
