Jun. 26 at 5:13 PM
A large sell-side block of about 4.7M
$NFLX shares appeared near support - either sellers did not get downside follow-thru &/or market absorbed the order, meaning stronger buyers were willing to take the other side
---- More work needed - down -31.7% from high & down -20.74% YTD
Netflix is going after
$GOOGL YouTube’s top talent, commissioning original shows from them and asking them to remove their video podcasts from YouTube as part of new licensing deals - Youtube Chief Business Officer: "we've noticed...Imitation is the sincerest form of flattery"
Netflix Ad President at Cannes: re: Advertising " feel momentum in the business...feel that we're heading in the right direction"
Differentator is Netflix consumer attention quality - higher than simply surfing or scrolling passively in an app
Partnering w/ TV Vision - tracks eyeballs on the screen - completion rates of 15, 20, 30 second ads at 98% = better results & outcomes for advertisers
Expanding outside of typical TV commercials - partnered w/
$MCD for K-Pop Demon Hunters Happy Meal - pushing more brand integration like w/ State Farm & Sephora in Running Point
"we are a year into launching our own tech stack" - across 12 countries as of July 1
Creating more data sets - more targeted ads to come
