Jan. 14 at 3:27 PM
Most people don’t get how advanced
$ZETA really is… and honestly, it’s ridiculous how far ahead they are.
$ZETA isn’t just doing one thing well—they’re doing three at once:
1️⃣ Retain existing customers
2️⃣ Grow existing customers
3️⃣ Acquire new customers
Most competitors can only handle one.
Why? Proprietary 1P data + fully unified ecosystem. Omni-channel reach. One platform, all three use cases.
CFO Chris Greiner:
Only marketing cloud besides
$META,
$GOOGL,
$AMZN with its own proprietary dataset (240M US, 550M global)
True omni-channel execution (mobile, email, programmatic, CTV, audio, even direct mail)
Full coverage of all three use cases—not just retention like
$ADBE
The MOAT: One platform. Three use cases. Proprietary data. Omni-channel reach. @scholar96