Nov. 30 at 5:34 AM
$KTA.X for
$GOOGL investors
Most serious teams at least evaluated building on Alphabet at some point. When you’re wiring up anything critical in AI, data, or consumer scale, you optimize first for reliability, tooling, and uptime, and Alphabet’s stack scores extremely well on all three. As a long-duration compounder in cloud, advertising, and now AI infra, it makes sense as a core position: you’re buying a diversified engine that benefits from almost every incremental turn of the internet and compute flywheel.
Keeta lives in a very different neighborhood of the stack. Think of it less as an application bet and more as a pure-play on financial plumbing: a high-speed, compliance-aware settlement and interoperability layer meant to move real-world assets, stablecoins, and payments across banks, fintechs, and other blockchains with sub-second finality. The design is explicitly built for institutions that care about KYC, AML hooks, FX rails, and rules-based assets, rather than retrofitting compliance onto a general-purpose chain later. That’s also why it caught the attention of serious infra people early; you don’t often see Google Cloud’s official channels highlighting a small-cap L1 multiple times unless they see credible infrastructure and performance there.
Where this gets interesting from a portfolio construction angle is that, versus the major L1s, Keeta is optimized for being the neutral backbone rather than the main user-facing destination. Assets can anchor in, settle at very high throughput, then flow back out to where liquidity and users already are. That positioning, plus the still modest network value, makes it look underpriced relative to what it’s aiming to be: the rails under banks, fintechs, FX desks, and payment networks, not the consumer app layer on top. To the extent Keeta can plug directly into Stripe- or Bridge-style global payment networks, you suddenly connect that backbone to real merchant volume, payouts, cross-border FX, and on/off-ramps, which is exactly the kind of integration that investors tend to reward with a step-change in how they value a network over time.
For someone already anchored in large, mature names like Alphabet, Keeta isn’t a replacement; it’s a small, satellite-style position that expresses a different thesis. Alphabet gives you broad, de-risked exposure to the AI and cloud compute stack. Keeta offers a more concentrated, earlier-stage bet that the next decade of financial infrastructure will run on a compliance-first, high-throughput settlement layer that institutions and payment aggregators are comfortable routing through. If that thesis plays out, even a modest allocation can have meaningful upside relative to the risk taken, without disturbing a core holding built around the big, established technology platforms.
