Jul. 9 at 4:14 PM
Adobe Analytics: US online sales jumped +9.9% y/y to
$7.9B
At that level, it marks the “single biggest e-commerce day so far this year"
$AMZN Prime Day bargain blitz began on Tuesday and lasts through Friday
$WMT 6-day deals event also started Tuesday
$TGT Circle Week kicked off on Sunday
$BBY launched a Black Friday in July promotion that began on Monday
Adobe expects online sales to reach
$23.8B across all retailers during the 96-hour event, a level that’s “equivalent to 2 Black Fridays.”
US online shoppers spent
$14.2B during the 48-hour Prime Day event last year
Gen AI traffic to US merchant sites during the day mushroomed by fully +4,100% y/y.
Paid search led to 28.1% of all sales, making it “the top driver of retail sales"
BNPL orders came to 6.4% of all of the orders, accounting for a 13.6% surge in revenue to
$613.4M
$AFRM