Oct. 22 at 6:03 PM
Netflix has announced a partnership with toy makers Mattel and Hasbro to produce merchandise based on its global hit KPop Demon Hunters.
The companies have been named global co-licensees for the franchise — a first-of-its-kind deal that aims to meet strong fan demand for character collectibles and marks another milestone in Netflix’s worldwide success.
Mattel will design and market a full range of KPop Demon Hunters-themed products, including dolls, action figures, accessories, collectibles, playsets, and co-branded collaborations, set to roll out next year.
Hasbro will follow with an innovative 2026 product line featuring plush toys, youth electronics, and role-play games.
Released in June 2025, KPop Demon Hunters has become Netflix’s most-watched film ever, with over 325 million views in 91 days. Its soundtrack also topped the Billboard 200 Albums chart, surpassing 8.3 billion global streams.
$NFLX $MAT $HAS