Jun. 25 at 2:26 AM
Online spending across U.S. retailers reached
$8.3 billion on the first day of Amazon’s Prime Day, exceeding Adobe’s forecast of
$7.9 billion. Adobe now expects total online sales during the four-day event to reach
$26.3 billion, up 9% from last year, signaling resilient consumer demand despite ongoing economic uncertainty.
The shopping event also benefited major retailers such as Walmart and Target, which launched competing promotions during the same period, driving additional web traffic and purchases. According to Adobe, consumers showed strong demand for electronics, appliances, tools, home and garden products, as well as everyday essentials.
The results provide an early indication that shoppers remain willing to spend when presented with attractive discounts, making Prime Day an important gauge of consumer health and retail trends.
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