Mar. 12 at 9:40 PM
$AMZN plans to move Prime Day from July to late June. The sale is huge for online shopping and for many sellers. The shift could boost second-quarter sales and still catch back-to-school shoppers, while rivals like
$WMT and
$TGT are expected to run competing deals. https://www.bloomberg.com/news/articles/2026-03-12/amazon-plans-to-shift-annual-prime-day-sale-to-june-from-july