General Mills (GIS)

$35.75 -0.67 (-1.84%)
Market Cap 19.08B
Revenue (ttm) 18.42B
Net Income (ttm) -87.60M
EPS (ttm) N/A
PE Ratio 10.26
Forward PE 11.87
Profit Margin -0.48%
Debt to Equity Ratio 1.83
Volume 9,349,300
Avg Vol 10,578,310
Day's Range N/A - N/A
Shares Out 533.71M
Stochastic %K 7%
Beta -0.03
Analysts Hold
Price Target $36.41

Company Profile

General Mills, Inc. manufactures and markets branded consumer food in the United States and internationally. The company operates through four segments: North America Retail; International; North America Pet; and North America Foodservice. It offers snacks, including grain, fruit and savory snacks, nutrition bars, and frozen hot snacks; ready-to-eat cereal; convenient meals comprising meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast, and frozen entrees; wholesome natural p...

Industry: Packaged Foods
Sector: Consumer Defensive
Phone: 763 764 7600
Address:
Number One General Mills Boulevard, Minneapolis, United States
vermigli
vermigli Aug. 2 at 5:32 PM
$VZ Payday tomorrow! $GIS $CPB
1 · Reply
TedsRocks
TedsRocks Aug. 2 at 2:38 AM
$GIS Ready to get GIS all over my face.
0 · Reply
TheWhiteNight
TheWhiteNight Aug. 1 at 5:28 PM
$GIS Bots pumping this now? I'm not sure if that's good or bad.
0 · Reply
RonaldKitchin1107
RonaldKitchin1107 Aug. 1 at 12:09 PM
$GIS General Mills provides stable earnings through leading consumer food brands. Pricing power and consistent dividends make it a defensive investment.
0 · Reply
JoelTobar795
JoelTobar795 Aug. 1 at 5:50 AM
$GIS General Mills offers stable earnings supported by leading consumer food brands and consistent dividend growth. Pricing power, cost management, and product innovation underpin its defensive investment profile.
0 · Reply
OHCF
OHCF Aug. 1 at 4:20 AM
$GIS reduced to 5%
0 · Reply
Ayeeitsmee
Ayeeitsmee Jul. 31 at 8:30 PM
$GIS gonna keep adding until it hits 50s. Then hold till 70s/80s. Easy slow money
0 · Reply
BryanStarlord
BryanStarlord Jul. 31 at 7:32 PM
$GIS they just wanted to bring the price down so we can buy one more time on Monday, after we get the dividend (if you held last quarter)
0 · Reply
wenmoon_stonks
wenmoon_stonks Jul. 31 at 1:59 PM
$GIS gooners have to eat...not just play with tehc.
0 · Reply
Northernlow
Northernlow Jul. 31 at 12:12 AM
$GIS Why am I in this?
0 · Reply
Latest News on GIS
General Mills Brings the Magic of Harry Potter™ Home with New Treats from Betty Crocker and Pillsbury

Jul 23, 2026, 9:00 AM EDT - 10 days ago

General Mills Brings the Magic of Harry Potter™ Home with New Treats from Betty Crocker and Pillsbury

Big Food Is Running Out of Moves with Shoppers and Investors

Jul 19, 2026, 5:30 AM EDT - 14 days ago

Big Food Is Running Out of Moves with Shoppers and Investors

KHC

Totino's™ Brings Fan-Favorite Snack Hacks to Life with New Pizza Rolls™ and Ultimate Pizza™ Flavors

Jul 16, 2026, 9:00 AM EDT - 17 days ago

Totino's™ Brings Fan-Favorite Snack Hacks to Life with New Pizza Rolls™ and Ultimate Pizza™ Flavors

General Mills, ADM, Walmart partner to accelerate regenerative agriculture

2026-07-15T13:10:53.000Z - 18 days ago

General Mills, ADM, Walmart partner to accelerate regenerative agriculture

ADM WMT

General Mills, ADM, Walmart Partner to Accelerate Regenerative Agriculture Across 40,000 Midwest Wheat Acres

Jul 15, 2026, 9:03 AM EDT - 18 days ago

General Mills, ADM, Walmart Partner to Accelerate Regenerative Agriculture Across 40,000 Midwest Wheat Acres

WMT

General Mills price target raised to $33 from $32 at Deutsche Bank

2026-07-02T13:05:08.000Z - 4 weeks ago

General Mills price target raised to $33 from $32 at Deutsche Bank

General Mills price target raised to $32 from $31 at TD Cowen

2026-07-02T11:45:30.000Z - 4 weeks ago

General Mills price target raised to $32 from $31 at TD Cowen

General Mills price target raised to $39 from $36 at BofA

2026-07-02T10:26:15.000Z - 4 weeks ago

General Mills price target raised to $39 from $36 at BofA

General Mills price target raised to $33 from $30 at Wells Fargo

2026-07-02T10:26:10.000Z - 4 weeks ago

General Mills price target raised to $33 from $30 at Wells Fargo

General Mills price target raised to $36 from $33 at Jefferies

2026-07-01T20:30:12.000Z - 4 weeks ago

General Mills price target raised to $36 from $33 at Jefferies

General Mills Stock (GIS) Jumps 10% on Strong Earnings. Who Says Cereal Isn’t Cool?

2026-07-01T19:12:46.000Z - 4 weeks ago

General Mills Stock (GIS) Jumps 10% on Strong Earnings. Who Says Cereal Isn’t Cool?

Protein-packed Cheerios and cat food: How General Mills plans to combat a tough spending backdrop

Jul 1, 2026, 2:39 PM EDT - 4 weeks ago

Protein-packed Cheerios and cat food: How General Mills plans to combat a tough spending backdrop

Wednesday's Morning Movers: GIS & STZ Earnings, CRM Upgrade

Jul 1, 2026, 10:30 AM EDT - 4 weeks ago

Wednesday's Morning Movers: GIS & STZ Earnings, CRM Upgrade

CRM STZ

General Mills Earnings Call Transcript: Q4 2026

Jul 1, 2026, 9:00 AM EDT - 4 weeks ago

General Mills Earnings Call Transcript: Q4 2026

General Mills Earnings release: Q4 2026

Jul 1, 2026, 9:00 AM EDT - 4 weeks ago

General Mills Earnings release: Q4 2026

General Mills Slides: Q4 2026

Jul 1, 2026, 9:00 AM EDT - 4 weeks ago

General Mills Slides: Q4 2026

General Mills Annual report: Q4 2026

Jul 1, 2026, 9:00 AM EDT - 4 weeks ago

General Mills Annual report: Q4 2026

General Mills Swings to Loss, Works to Win Back ‘Challenging' Consumers

Jul 1, 2026, 7:34 AM EDT - 4 weeks ago

General Mills Swings to Loss, Works to Win Back ‘Challenging' Consumers

General Mills beats fourth-quarter profit and sales estimates

Jul 1, 2026, 7:17 AM EDT - 4 weeks ago

General Mills beats fourth-quarter profit and sales estimates

General Mills Stock Rises on Earnings and Says It‘s Focusing on Organic Sales Growth

Jul 1, 2026, 7:16 AM EDT - 4 weeks ago

General Mills Stock Rises on Earnings and Says It‘s Focusing on Organic Sales Growth

General Mills reports Q4 adjusted EPS 95c, consensus 80c

2026-07-01T11:05:48.000Z - 4 weeks ago

General Mills reports Q4 adjusted EPS 95c, consensus 80c

General Mills targets $3B in cost savings by FY30

2026-07-01T11:05:43.000Z - 4 weeks ago

General Mills targets $3B in cost savings by FY30

General Mills sees FY27 adjusted EPS $3.00-$3.20, consensus $3.13

2026-07-01T11:05:21.000Z - 4 weeks ago

General Mills sees FY27 adjusted EPS $3.00-$3.20, consensus $3.13

General Mills Reports Fiscal 2026 Fourth-quarter Adjusted Results in Line with Company Expectations

Jul 1, 2026, 7:00 AM EDT - 4 weeks ago

General Mills Reports Fiscal 2026 Fourth-quarter Adjusted Results in Line with Company Expectations

General Mills Earnings Call Transcript: Q4 2026

Jul 1, 2026, 7:00 AM EDT - 4 weeks ago

General Mills Earnings Call Transcript: Q4 2026

General Mills Earnings release: Q4 2026

Jul 1, 2026, 7:00 AM EDT - 4 weeks ago

General Mills Earnings release: Q4 2026

General Mills Slides: Q4 2026

Jul 1, 2026, 7:00 AM EDT - 4 weeks ago

General Mills Slides: Q4 2026

General Mills Annual report: Q4 2026

Jul 1, 2026, 7:00 AM EDT - 4 weeks ago

General Mills Annual report: Q4 2026

Value stocks beat growth when inflation is high. Here are 13 stocks top newsletters are betting on now.

Jun 29, 2026, 4:43 PM EDT - 4 weeks ago

Value stocks beat growth when inflation is high. Here are 13 stocks top newsletters are betting on now.

ABT ADM APD BAC CMCSA CVS DIS

General Mills price target lowered to $31 from $32 at TD Cowen

2026-06-26T12:00:35.000Z - 5 weeks ago

General Mills price target lowered to $31 from $32 at TD Cowen

Reese's Puffs and GloRilla Are Bringing Back the Iconic “Eat ‘Em Up” Rap with New Late-Night Remix

Jun 25, 2026, 9:00 AM EDT - 5 weeks ago

Reese's Puffs and GloRilla Are Bringing Back the Iconic “Eat ‘Em Up” Rap with New Late-Night Remix

Say Yes to New Honey Nut Cheerios Protein Cereal with Limited-Edition Buzz-worthy Blind-Box Ring Collection

Jun 23, 2026, 9:00 AM EDT - 5 weeks ago

Say Yes to New Honey Nut Cheerios Protein Cereal with Limited-Edition Buzz-worthy Blind-Box Ring Collection

Blue Buffalo Celebrates America's 1750th Birthday (in Dog Years!) with the Dog-Friendliest Fireworks Show and Ways to Safely Include Your Pets in the Festivities

Jun 22, 2026, 9:00 AM EDT - 5 weeks ago

Blue Buffalo Celebrates America's 1750th Birthday (in Dog Years!) with the Dog-Friendliest Fireworks Show and Ways to Safely Include Your Pets in the Festivities

Sweetening America's 250th Birthday: General Mills Gifts 1 Million Free Betty Crocker Cakes

Jun 18, 2026, 9:00 AM EDT - 6 weeks ago

Sweetening America's 250th Birthday: General Mills Gifts 1 Million Free Betty Crocker Cakes

The U.S. stock market is facing historic downside risk — these 10 low-volatility stocks can protect your portfolio

Jun 6, 2026, 10:01 AM EDT - 2 months ago

The U.S. stock market is facing historic downside risk — these 10 low-volatility stocks can protect your portfolio

ABT KMB MDT O PPL ROP SNA

General Mills Transcript: 23rd annual dbAccess Global Consumer Conference

Jun 4, 2026, 2:30 AM EDT - 2 months ago

General Mills Transcript: 23rd annual dbAccess Global Consumer Conference

Consumer Stocks Have Fallen Behind. These Retail Names Still Stand Out.

Jun 3, 2026, 2:40 PM EDT - 2 months ago

Consumer Stocks Have Fallen Behind. These Retail Names Still Stand Out.

BJ BROS KO LTH ONON TGT VIK

General Mills to Webcast Fiscal 2026 Fourth Quarter and Full Year Earnings Results on July 1, 2026

Jun 3, 2026, 8:00 AM EDT - 2 months ago

General Mills to Webcast Fiscal 2026 Fourth Quarter and Full Year Earnings Results on July 1, 2026

General Mills to sell its China Haagen-Dazs ice-cream shops as foreign brands wane

Jun 1, 2026, 7:21 PM EDT - 2 months ago

General Mills to sell its China Haagen-Dazs ice-cream shops as foreign brands wane

General Mills to Sell Häagen-Dazs Shops in Mainland China to Investor Group Including Ningji

Jun 1, 2026, 7:00 PM EDT - 2 months ago

General Mills to Sell Häagen-Dazs Shops in Mainland China to Investor Group Including Ningji

General Mills and its Iconic Brands Celebrate America's 250th Birthday with 79 Themed Products

May 28, 2026, 10:00 AM EDT - 2 months ago

General Mills and its Iconic Brands Celebrate America's 250th Birthday with 79 Themed Products

General Mills to Webcast Remarks at dbAccess Global Consumer Conference on June 4, 2026

May 20, 2026, 8:00 AM EDT - 2 months ago

General Mills to Webcast Remarks at dbAccess Global Consumer Conference on June 4, 2026

The Most Hated High Yields On Wall Street

May 17, 2026, 11:00 AM EDT - 2 months ago

The Most Hated High Yields On Wall Street

ALX CAG CPB IMXI KHC PSEC VNO

General Mills Names Dana McNabb Chief Operating Officer

May 6, 2026, 5:15 PM EDT - 3 months ago

General Mills Names Dana McNabb Chief Operating Officer

Sweet, Sour and Spicy: General Mills Taps into Flavor Trends with New Gushers, Fruit by the Foot and Fruit Roll-Ups Varieties

May 6, 2026, 9:00 AM EDT - 3 months ago

Sweet, Sour and Spicy: General Mills Taps into Flavor Trends with New Gushers, Fruit by the Foot and Fruit Roll-Ups Varieties

Cinco de Mayo and Taco Tuesday Fall on the Same Day as Old El Paso Celebrates Rare "Taco Totality" with Exclusive Merch and Tacos for Fans Nationwide

Apr 21, 2026, 10:15 AM EDT - 3 months ago

Cinco de Mayo and Taco Tuesday Fall on the Same Day as Old El Paso Celebrates Rare "Taco Totality" with Exclusive Merch and Tacos for Fans Nationwide

What The Market's Rotation Means For Major Dividend Names

Apr 15, 2026, 12:00 PM EDT - 3 months ago

What The Market's Rotation Means For Major Dividend Names

HSY KO V

The Market Is Shifting Fast: 2 Dividends To Sell, 2 To Buy Now

Apr 15, 2026, 10:20 AM EDT - 3 months ago

The Market Is Shifting Fast: 2 Dividends To Sell, 2 To Buy Now

HSY KO V

General Mills Reports its Impact in 2026 Global Responsibility Report

Apr 15, 2026, 9:00 AM EDT - 3 months ago

General Mills Reports its Impact in 2026 Global Responsibility Report

General Mills Stock Hits Lowest Level Since 2010. Why a Bounceback Is Hard.

Apr 13, 2026, 3:57 PM EDT - 3 months ago

General Mills Stock Hits Lowest Level Since 2010. Why a Bounceback Is Hard.

Lucky Charms and Trix Bring Bold Flavors to the Breakfast Table Through New Cereals Made with Colors from Natural Sources

Mar 26, 2026, 9:00 AM EDT - 4 months ago

Lucky Charms and Trix Bring Bold Flavors to the Breakfast Table Through New Cereals Made with Colors from Natural Sources

General Mills Earnings Call Transcript: Q3 2026

Mar 18, 2026, 9:00 AM EDT - 4 months ago

General Mills Earnings Call Transcript: Q3 2026

General Mills Quarterly report: Q3 2026

Mar 18, 2026, 9:00 AM EDT - 4 months ago

General Mills Quarterly report: Q3 2026

General Mills Earnings release: Q3 2026

Mar 18, 2026, 9:00 AM EDT - 4 months ago

General Mills Earnings release: Q3 2026

General Mills Slides: Q3 2026

Mar 18, 2026, 9:00 AM EDT - 4 months ago

General Mills Slides: Q3 2026

General Mills Posts Lower Profit, Sales Amid Turnaround

Mar 18, 2026, 7:38 AM EDT - 4 months ago

General Mills Posts Lower Profit, Sales Amid Turnaround

General Mills Reaffirms Continued Sales Slump After Earnings Miss. Stock Falls.

Mar 18, 2026, 7:23 AM EDT - 4 months ago

General Mills Reaffirms Continued Sales Slump After Earnings Miss. Stock Falls.

General Mills reaffirms full-year sales, profit forecasts

Mar 18, 2026, 7:08 AM EDT - 4 months ago

General Mills reaffirms full-year sales, profit forecasts

General Mills Reports Fiscal 2026 Third-quarter Results and Reaffirms Full-year Outlook

Mar 18, 2026, 7:00 AM EDT - 4 months ago

General Mills Reports Fiscal 2026 Third-quarter Results and Reaffirms Full-year Outlook

General Mills Earnings Call Transcript: Q3 2026

Mar 18, 2026, 7:00 AM EDT - 4 months ago

General Mills Earnings Call Transcript: Q3 2026

General Mills Quarterly report: Q3 2026

Mar 18, 2026, 7:00 AM EDT - 4 months ago

General Mills Quarterly report: Q3 2026

General Mills Earnings release: Q3 2026

Mar 18, 2026, 7:00 AM EDT - 4 months ago

General Mills Earnings release: Q3 2026

General Mills Slides: Q3 2026

Mar 18, 2026, 7:00 AM EDT - 4 months ago

General Mills Slides: Q3 2026

General Mills to Sell its Business in Brazil

Mar 17, 2026, 7:00 AM EDT - 4 months ago

General Mills to Sell its Business in Brazil

General Mills Reintroduces Beloved La Tiara Brand

Mar 16, 2026, 12:00 PM EDT - 4 months ago

General Mills Reintroduces Beloved La Tiara Brand

General Mills Brings the Whole Family Together with New The Super Mario Galaxy Movie Themed Foods

Mar 9, 2026, 11:00 AM EDT - 5 months ago

General Mills Brings the Whole Family Together with New The Super Mario Galaxy Movie Themed Foods

General Mills Names Jonathan Ness Chief Supply Chain Officer

Mar 5, 2026, 4:00 PM EST - 5 months ago

General Mills Names Jonathan Ness Chief Supply Chain Officer

All General Mills K-12 School Foods Now Made without Certified Colors

Mar 5, 2026, 9:00 AM EST - 5 months ago

All General Mills K-12 School Foods Now Made without Certified Colors

General Mills to Webcast Fiscal 2026 Third Quarter Earnings Results on March 18, 2026

Feb 25, 2026, 8:00 AM EST - 5 months ago

General Mills to Webcast Fiscal 2026 Third Quarter Earnings Results on March 18, 2026

The K-Shaped Economy Is Testing Stocks Like Walmart and General Mills

Feb 20, 2026, 3:00 PM EST - 5 months ago

The K-Shaped Economy Is Testing Stocks Like Walmart and General Mills

WMT

Food Stocks Tumble After General Mills Cuts Sales Forecast

Feb 17, 2026, 3:30 PM EST - 5 months ago

Food Stocks Tumble After General Mills Cuts Sales Forecast

Cheerios Parent General Mills Slashes Sales Outlook. Its Stock Is Plunging.

Feb 17, 2026, 3:05 PM EST - 5 months ago

Cheerios Parent General Mills Slashes Sales Outlook. Its Stock Is Plunging.

General Mills Cuts Outlook Due to Weak Consumer Sentiment

Feb 17, 2026, 9:23 AM EST - 5 months ago

General Mills Cuts Outlook Due to Weak Consumer Sentiment

General Mills cut its sales outlook to mark the fifth birthday of its ‘growth' strategy

Feb 17, 2026, 8:38 AM EST - 5 months ago

General Mills cut its sales outlook to mark the fifth birthday of its ‘growth' strategy

General Mills Transcript: Consumer Analyst Group of New York Conference (CAGNY) 2026

Feb 17, 2026, 8:00 AM EST - 5 months ago

General Mills Transcript: Consumer Analyst Group of New York Conference (CAGNY) 2026

General Mills Slides: FY 2026

Feb 17, 2026, 8:00 AM EST - 5 months ago

General Mills Slides: FY 2026

General Mills cuts annual sales and profit forecast

Feb 17, 2026, 6:46 AM EST - 5 months ago

General Mills cuts annual sales and profit forecast

General Mills Outlines Progress on Accelerate Strategy at CAGNY Conference

Feb 17, 2026, 6:30 AM EST - 5 months ago

General Mills Outlines Progress on Accelerate Strategy at CAGNY Conference

General Mills Recognized on Newsweek's America's Most Responsible Companies 2026 List

Feb 11, 2026, 9:00 AM EST - 6 months ago

General Mills Recognized on Newsweek's America's Most Responsible Companies 2026 List

General Mills to Webcast Presentation at CAGNY Conference on Feb. 17, 2026

Feb 2, 2026, 8:00 AM EST - 6 months ago

General Mills to Webcast Presentation at CAGNY Conference on Feb. 17, 2026

vermigli
vermigli Aug. 2 at 5:32 PM
$VZ Payday tomorrow! $GIS $CPB
1 · Reply
TedsRocks
TedsRocks Aug. 2 at 2:38 AM
$GIS Ready to get GIS all over my face.
0 · Reply
TheWhiteNight
TheWhiteNight Aug. 1 at 5:28 PM
$GIS Bots pumping this now? I'm not sure if that's good or bad.
0 · Reply
RonaldKitchin1107
RonaldKitchin1107 Aug. 1 at 12:09 PM
$GIS General Mills provides stable earnings through leading consumer food brands. Pricing power and consistent dividends make it a defensive investment.
0 · Reply
JoelTobar795
JoelTobar795 Aug. 1 at 5:50 AM
$GIS General Mills offers stable earnings supported by leading consumer food brands and consistent dividend growth. Pricing power, cost management, and product innovation underpin its defensive investment profile.
0 · Reply
OHCF
OHCF Aug. 1 at 4:20 AM
$GIS reduced to 5%
0 · Reply
Ayeeitsmee
Ayeeitsmee Jul. 31 at 8:30 PM
$GIS gonna keep adding until it hits 50s. Then hold till 70s/80s. Easy slow money
0 · Reply
BryanStarlord
BryanStarlord Jul. 31 at 7:32 PM
$GIS they just wanted to bring the price down so we can buy one more time on Monday, after we get the dividend (if you held last quarter)
0 · Reply
wenmoon_stonks
wenmoon_stonks Jul. 31 at 1:59 PM
$GIS gooners have to eat...not just play with tehc.
0 · Reply
Northernlow
Northernlow Jul. 31 at 12:12 AM
$GIS Why am I in this?
0 · Reply
MarcoFla99
MarcoFla99 Jul. 30 at 4:36 PM
$GIS Lmao...Tech stocks sink GIS runs. Tech stocks run GIS drops. Aren't we cheap enough here? This is so stupid that you have to be brain dead not to add under $36.
0 · Reply
chriswong
chriswong Jul. 30 at 4:10 PM
$GIS In 500 shares starter. Nobody ever went broke getting defensive.
1 · Reply
BryanStarlord
BryanStarlord Jul. 30 at 1:56 PM
$GIS
2 · Reply
TheWhiteNight
TheWhiteNight Jul. 30 at 1:52 PM
$GIS All a part of the game.
1 · Reply
Wiseman55
Wiseman55 Jul. 29 at 9:01 PM
$CAG $KHC $GIS $PEP happy to heavy in these bad boys at a very low average
1 · Reply
BelieveableTruthsVideos
BelieveableTruthsVideos Jul. 29 at 3:37 PM
$SPY $QQQ $DIA While you’ve been buying tech… praying for a reversal… Hedg Funds have been buying safe stocks like $GIS $MDLZ
1 · Reply
SilverTrader47
SilverTrader47 Jul. 29 at 1:47 PM
$CPB $GIS $HRL $KHC $CAG announced a cash dividend of $0.175 per share with an ex-date of July 30, 2026. Therefore, today is the last day to buy $CAG to be eligible for the dividend which is payable on September 2, 2026.
1 · Reply
moneybagged
moneybagged Jul. 29 at 12:23 PM
$GIS 💟
0 · Reply
SuperGreenToday
SuperGreenToday Jul. 29 at 5:25 AM
$GIS Share Price: $37.66 Contract Selected: Dec 18, 2026 $40 Calls Buy Zone: $1.72 – $2.13 Target Zone: $3.27 – $4.00 Potential Upside: 79% ROI Time to Expiration: 142 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
Stuff4less92
Stuff4less92 Jul. 28 at 8:03 PM
$GIS The entire reason GIS is down so much over the last few years, is because they are still riding on the covid price hikes. Then they claim they're losing money if they can't charge you $6 for a box of cereal... Folks that's weapons-grade corporate bullshit.
1 · Reply
BryanStarlord
BryanStarlord Jul. 28 at 7:42 PM
$GIS let’s get back to $38, or even better…
0 · Reply
Oldtrader74
Oldtrader74 Jul. 28 at 2:56 PM
$GIS It may seem that privite lable brands will take business away from $GIS I can tell you first hand baking with a privite lable product and the same product from $GS the taste will be completely different. Privite lable products may be cheaper but corners have to cut to get that lower price and it is because the quality is just not the same
1 · Reply