Jul. 28 at 1:48 PM
$HAS Hasbro keeps pushing their Magic the Gathering division to release product after product, with emphasis on Universes Beyond, which are IPs outside of Magic's usual lore.
Sure, this may being in new players. Hasbro has announced that the Final Fantasy set is the best selling set of all time. But, with each UB release, there is the drawback of frustrating and alienating the core audience of magic. Product fatigue is stepping in, with players having to keep up with 6+ sets of magic per year to stay competitive. Old-timers aren't too keen about having Spongebob and KPOP band cards infilitrating into standard play as well.
Will Hasbro be able to keep this up without push back? Only time will tell.
