Market Cap 2.98B
Revenue (ttm) 5.19B
Net Income (ttm) 455.36M
EPS (ttm) N/A
PE Ratio 6.15
Forward PE 7.07
Profit Margin 8.78%
Debt to Equity Ratio 1.45
Volume 702,146
Avg Vol 1,716,570
Day's Range N/A - N/A
Shares Out 118.14M
Stochastic %K 30%
Beta 1.39
Analysts Sell
Price Target $29.25

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related service...

Industry: Recreational Vehicles
Sector: Consumer Cyclical
Phone: 414 342 4680
Address:
3700 West Juneau Avenue, Milwaukee, United States
PrivateProfiteer
PrivateProfiteer Nov. 14 at 5:09 AM
$HOG is currently trading at $24.81, significantly below its 30-day moving average (MA30) of $26.53 and 50-day moving average (MA50) of $27.66, indicating a bearish trend. The RSI at 23.02 suggests that the stock is oversold, which could lead to a potential reversal. However, the 60-day high of $31.25 and low of $24.34 indicate a narrow trading range, with current prices near the lower end. Directional bias is bearish due to the position relative to MAs, but the oversold RSI may present a short-term buying opportunity. Suggested entry is around $25.00, with a stop loss at $24.30 to limit potential losses. Target 1 can be set at $26.00, near the MA30, and Target 2 at $27.00, approaching the MA50. Monitor price action closely for signs of reversal or continuation of the downtrend. https://privateprofiteers.com
0 · Reply
JarvisFlow
JarvisFlow Nov. 13 at 3:21 PM
UBS updates rating for Harley-Davidson ( $HOG ) to Neutral, target set at 28 → 27.
0 · Reply
PrivateProfiteer
PrivateProfiteer Nov. 13 at 3:15 AM
$HOG is currently trading at $25.33, below both the 30-day moving average (MA30) of $26.75 and the 50-day moving average (MA50) of $27.85, indicating a bearish trend. The RSI at 37.06 suggests the stock is approaching oversold territory, potentially signaling a reversal. The recent 60-day high of $31.25 and low of $24.34 indicates a range-bound environment, with current price near the lower end. For a trade plan, consider entering a long position around $25.50, as it is slightly above the last close and may attract buying interest. Set a stop loss at $24.20 to limit downside risk. Target 1 can be set at $27.00, aligning with the MA30, and Target 2 at $28.50, which is near the recent highs. This plan allows for a potential recovery while managing risk effectively. https://privateprofiteers.com
0 · Reply
PrivateProfiteer
PrivateProfiteer Nov. 12 at 2:50 AM
$HOG is currently trading at $25.33, below both the 30-day moving average (MA30) of $26.75 and the 50-day moving average (MA50) of $27.85, indicating a bearish trend. The RSI at 37.06 suggests the stock is approaching oversold territory, potentially signaling a reversal. The recent 60-day high of $31.25 and low of $24.34 indicates a range-bound environment, with current price near the lower end. For a trade plan, consider entering a long position around $25.50, as it is slightly above the last close and may attract buying interest. Set a stop loss at $24.20 to limit downside risk. Target 1 can be set at $27.00, aligning with the MA30, and Target 2 at $28.50, which is near the recent highs. This plan allows for a potential recovery while managing risk effectively. https://privateprofiteers.com
0 · Reply
JarvisFlow
JarvisFlow Nov. 10 at 9:01 PM
DA Davidson has updated their rating for Harley-Davidson ( $HOG ) to Buy with a price target of 30.
0 · Reply
ZacksResearch
ZacksResearch Nov. 5 at 4:17 PM
$HOG just smashed Q3 earnings — but why is it still a sell? Harley-Davidson reported a massive EPS beat, coming in at $3.10 vs. the $1.38 estimate. Yet, it holds a Zacks Rank #5 (Strong Sell) as tariff uncertainties linger. See the full analysis here 👉 https://www.zacks.com/stock/news/2785844/harley-q3-earnings-surpass-expectations-revenues-rise-yy?cid=sm-stocktwits-2-2785844-body-19593&ADID=SYND_STOCKTWITS_TWEET_2_2785844_BODY_19593
0 · Reply
ZacksResearch
ZacksResearch Nov. 5 at 3:17 PM
$HOG beats expectations — the turnaround might finally be revving up. Earnings and revenues both topped forecasts in Q3, fueled by higher motorcycle shipments and stronger segment performance. Find out what’s driving Harley’s momentum here 👉 https://www.zacks.com/stock/news/2785844/harley-q3-earnings-surpass-expectations-revenues-rise-yy?cid=sm-stocktwits-2-2785844-teaser-19555&ADID=SYND_STOCKTWITS_TWEET_2_2785844_TEASER_19555
0 · Reply
Estimize
Estimize Nov. 5 at 12:06 PM
Wall St is expecting 0.03 EPS for $HOG Q4 [Reporting 02/03 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont
0 · Reply
AStrokeOfLuck
AStrokeOfLuck Nov. 4 at 8:40 PM
0 · Reply
Estimize
Estimize Nov. 4 at 4:16 PM
$HOG reported 3.10 EPS and 1,074 revenue for Q3. http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_content=HOG&utm_med
0 · Reply
Latest News on HOG
Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript

Nov 4, 2025, 3:36 PM EST - 9 days ago

Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript


Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Nov 4, 2025, 7:28 AM EST - 10 days ago

Harley-Davidson Profit Rises Despite Weak Consumer Confidence


Harley-Davidson Delivers Third Quarter Financial Results

Nov 4, 2025, 7:00 AM EST - 10 days ago

Harley-Davidson Delivers Third Quarter Financial Results


Harley-Davidson's third-quarter profit rises

Nov 4, 2025, 6:57 AM EST - 10 days ago

Harley-Davidson's third-quarter profit rises


Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Oct 2, 2025, 11:02 AM EDT - 6 weeks ago

Harley-Davidson and Realtree® Release "Get Lost" Collaboration


Harley-Davidson, Inc. Declares Dividend

Aug 27, 2025, 4:00 PM EDT - 2 months ago

Harley-Davidson, Inc. Declares Dividend


Harley-Davidson Names Topgolf Leader as New CEO

Aug 4, 2025, 7:44 AM EDT - 3 months ago

Harley-Davidson Names Topgolf Leader as New CEO

MODG


Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Aug 4, 2025, 7:14 AM EDT - 3 months ago

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

MODG


Harley-Davidson Stock Skyrockets. It Wasn't Earnings.

Jul 30, 2025, 11:07 AM EDT - 3 months ago

Harley-Davidson Stock Skyrockets. It Wasn't Earnings.


Harley-Davidson posts lower second-quarter profit

Jul 30, 2025, 7:01 AM EDT - 3 months ago

Harley-Davidson posts lower second-quarter profit


Will Harley-Davidson Stock Rise On Its Upcoming Earnings?

Jul 28, 2025, 5:35 AM EDT - 3 months ago

Will Harley-Davidson Stock Rise On Its Upcoming Earnings?


Harley-Davidson's Challenges Necessitate Extreme Caution

Jul 26, 2025, 1:38 AM EDT - 3 months ago

Harley-Davidson's Challenges Necessitate Extreme Caution


Harley-Davidson Gets Back to Business

May 19, 2025, 4:30 PM EDT - 6 months ago

Harley-Davidson Gets Back to Business


Harley-Davidson Leaders Survive Proxy Fight

May 14, 2025, 4:38 PM EDT - 6 months ago

Harley-Davidson Leaders Survive Proxy Fight


Harley-Davidson Comments on H Partners' Latest Missive

May 9, 2025, 12:05 PM EDT - 6 months ago

Harley-Davidson Comments on H Partners' Latest Missive


Proxy Firms Split on Harley-Davidson Board Shake-Up

May 6, 2025, 7:02 PM EDT - 6 months ago

Proxy Firms Split on Harley-Davidson Board Shake-Up


H Partners Comments on ISS Recommendation

May 5, 2025, 7:15 PM EDT - 6 months ago

H Partners Comments on ISS Recommendation


Harley-Davidson Sends Letter to Shareholders

May 5, 2025, 2:07 PM EDT - 6 months ago

Harley-Davidson Sends Letter to Shareholders


Harley-Davidson, Inc. (HOG) Q1 2025 Earnings Call Transcript

May 1, 2025, 11:06 AM EDT - 7 months ago

Harley-Davidson, Inc. (HOG) Q1 2025 Earnings Call Transcript


Harley-Davidson Sales Slowed by Tariffs, Economic Jitters

May 1, 2025, 8:49 AM EDT - 7 months ago

Harley-Davidson Sales Slowed by Tariffs, Economic Jitters


PrivateProfiteer
PrivateProfiteer Nov. 14 at 5:09 AM
$HOG is currently trading at $24.81, significantly below its 30-day moving average (MA30) of $26.53 and 50-day moving average (MA50) of $27.66, indicating a bearish trend. The RSI at 23.02 suggests that the stock is oversold, which could lead to a potential reversal. However, the 60-day high of $31.25 and low of $24.34 indicate a narrow trading range, with current prices near the lower end. Directional bias is bearish due to the position relative to MAs, but the oversold RSI may present a short-term buying opportunity. Suggested entry is around $25.00, with a stop loss at $24.30 to limit potential losses. Target 1 can be set at $26.00, near the MA30, and Target 2 at $27.00, approaching the MA50. Monitor price action closely for signs of reversal or continuation of the downtrend. https://privateprofiteers.com
0 · Reply
JarvisFlow
JarvisFlow Nov. 13 at 3:21 PM
UBS updates rating for Harley-Davidson ( $HOG ) to Neutral, target set at 28 → 27.
0 · Reply
PrivateProfiteer
PrivateProfiteer Nov. 13 at 3:15 AM
$HOG is currently trading at $25.33, below both the 30-day moving average (MA30) of $26.75 and the 50-day moving average (MA50) of $27.85, indicating a bearish trend. The RSI at 37.06 suggests the stock is approaching oversold territory, potentially signaling a reversal. The recent 60-day high of $31.25 and low of $24.34 indicates a range-bound environment, with current price near the lower end. For a trade plan, consider entering a long position around $25.50, as it is slightly above the last close and may attract buying interest. Set a stop loss at $24.20 to limit downside risk. Target 1 can be set at $27.00, aligning with the MA30, and Target 2 at $28.50, which is near the recent highs. This plan allows for a potential recovery while managing risk effectively. https://privateprofiteers.com
0 · Reply
PrivateProfiteer
PrivateProfiteer Nov. 12 at 2:50 AM
$HOG is currently trading at $25.33, below both the 30-day moving average (MA30) of $26.75 and the 50-day moving average (MA50) of $27.85, indicating a bearish trend. The RSI at 37.06 suggests the stock is approaching oversold territory, potentially signaling a reversal. The recent 60-day high of $31.25 and low of $24.34 indicates a range-bound environment, with current price near the lower end. For a trade plan, consider entering a long position around $25.50, as it is slightly above the last close and may attract buying interest. Set a stop loss at $24.20 to limit downside risk. Target 1 can be set at $27.00, aligning with the MA30, and Target 2 at $28.50, which is near the recent highs. This plan allows for a potential recovery while managing risk effectively. https://privateprofiteers.com
0 · Reply
JarvisFlow
JarvisFlow Nov. 10 at 9:01 PM
DA Davidson has updated their rating for Harley-Davidson ( $HOG ) to Buy with a price target of 30.
0 · Reply
ZacksResearch
ZacksResearch Nov. 5 at 4:17 PM
$HOG just smashed Q3 earnings — but why is it still a sell? Harley-Davidson reported a massive EPS beat, coming in at $3.10 vs. the $1.38 estimate. Yet, it holds a Zacks Rank #5 (Strong Sell) as tariff uncertainties linger. See the full analysis here 👉 https://www.zacks.com/stock/news/2785844/harley-q3-earnings-surpass-expectations-revenues-rise-yy?cid=sm-stocktwits-2-2785844-body-19593&ADID=SYND_STOCKTWITS_TWEET_2_2785844_BODY_19593
0 · Reply
ZacksResearch
ZacksResearch Nov. 5 at 3:17 PM
$HOG beats expectations — the turnaround might finally be revving up. Earnings and revenues both topped forecasts in Q3, fueled by higher motorcycle shipments and stronger segment performance. Find out what’s driving Harley’s momentum here 👉 https://www.zacks.com/stock/news/2785844/harley-q3-earnings-surpass-expectations-revenues-rise-yy?cid=sm-stocktwits-2-2785844-teaser-19555&ADID=SYND_STOCKTWITS_TWEET_2_2785844_TEASER_19555
0 · Reply
Estimize
Estimize Nov. 5 at 12:06 PM
Wall St is expecting 0.03 EPS for $HOG Q4 [Reporting 02/03 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont
0 · Reply
AStrokeOfLuck
AStrokeOfLuck Nov. 4 at 8:40 PM
0 · Reply
Estimize
Estimize Nov. 4 at 4:16 PM
$HOG reported 3.10 EPS and 1,074 revenue for Q3. http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_content=HOG&utm_med
0 · Reply
PickAlpha
PickAlpha Nov. 4 at 12:24 PM
PickAlpha Morning Report - Company News: 2025.11.04 News Analysis - 1/4: Harley-Davidson Q3 profit jumps to $377M ($3.X.10/sh) on cost cuts and touring mix; pre-market up ~1% $HOG $XLY $SPY
0 · Reply
ANTCER
ANTCER Nov. 4 at 12:00 PM
$HOG $APLD $BBAI Looks like Harley Davidson is the place to be today! One of the only green stocks. Gonna throw some more money at this and see where it goes. 🤷🏻‍♂️
0 · Reply
SuperGreenToday
SuperGreenToday Nov. 3 at 11:39 PM
$HOG Share Price: $27.14 Contract Selected: Nov 28, 2025 $30 Calls Buy Zone: $0.42 – $0.53 Target Zone: $0.69 – $0.84 Potential Upside: 53% ROI Time to Expiration: 24 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
Bagman30
Bagman30 Nov. 3 at 8:09 PM
$HOG i ride a road king I enjoy the rush I short harley because they have treated their dealerships poorly their base customers worse and the over all interest in motorcycles is way way down. I'll short this down to low teens.
1 · Reply
Snappper
Snappper Nov. 3 at 6:22 PM
$HOG 6PM Tonight Harley Davidson releases chapter 1 of the new 2026 bikes!
0 · Reply
briefingcom
briefingcom Oct. 27 at 12:58 PM
$HOG: Harley-Davidson downgraded to Underweight from Equal-Weight at Morgan Stanley, tgt $25 View Today's Stock Downgrades: https://www.briefing.com/calendars/updown?Filter=downgrades&utm_campaign=updown&utm_medium=social&utm_source=st&utm_content=link
0 · Reply
Gemineye
Gemineye Oct. 27 at 12:09 PM
$HOG I’m sorry but they have been shooting themselves in the foot for awhile!
0 · Reply
notreload_ai
notreload_ai Oct. 27 at 9:26 AM
Morgan Stanley downgrades $HOG to Underweight with $25 price target, citing weak pricing power and challenging industry trends that overshadow recovery hopes. https://notreload.xyz/morgan-stanley-cuts-harley-davidson-rating-on-weak-outlook/
0 · Reply
theflynews
theflynews Oct. 27 at 8:36 AM
Harley-Davidson just downgraded at Morgan Stanley, here's why - $HOG - https://thefly.com/permalinks/entry.php/HOGid4220999?1761553651C38
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va4f6
va4f6 Oct. 22 at 7:50 PM
$YYAI $PLTR $HOG $GOLD.X $ULTA Watchlist YYAI
0 · Reply
Estimize
Estimize Oct. 21 at 2:12 PM
Wall St is expecting 1.58 EPS for $HOG Q3 [Reporting 11/04 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont
0 · Reply
Wendylee
Wendylee Oct. 14 at 4:42 PM
$HOG another dead board. Amazing!
1 · Reply