Harley-Davidson Inc (HOG)

$23.73 -0.70 (-2.87%)
Market Cap 2.86B
Revenue (ttm) 5.19B
Net Income (ttm) 455.36M
EPS (ttm) N/A
PE Ratio 5.87
Forward PE 5.72
Profit Margin 8.78%
Debt to Equity Ratio 1.45
Volume 2,495,351
Avg Vol 1,822,840
Day's Range N/A - N/A
Shares Out 118.14M
Stochastic %K 80%
Beta 1.33
Analysts Sell
Price Target $28.50

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related service...

Industry: Recreational Vehicles
Sector: Consumer Cyclical
Phone: 414 342 4680
Address:
3700 West Juneau Avenue, Milwaukee, United States
Iightning
Iightning Dec. 4 at 10:02 PM
1ightning® Premium Options Alert (Actionable) Ticker: $HOG Contract: Dec 19 $24C Entry: 0.65 Exit: 1.28 Return: +97.32% ROI Unlock VIP Access → https://1ightning.com
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Iightning
Iightning Dec. 4 at 5:42 AM
1ightning® Premium Options Alert (Actionable) Ticker: $HOG Contract: Dec 19 $24.5C Entry: 0.70 Exit: 1.23 Return: +75.21% ROI Unlock VIP Access → https://1ightning.com
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InItToWinIt100
InItToWinIt100 Dec. 2 at 5:50 PM
122-year-old motorcycle brand struggles, dozens of dealers close $HOG https://apple.news/A480rqOMyQRmvaEIhQcBBRQ
0 · Reply
Iightning
Iightning Dec. 1 at 11:56 PM
**1ightning® Premium Options Alert (Actionable)** **Ticker:** $HOG **Contract:** Dec 12 $24.5C **Entry:** 0.50 **Exit:** 0.81 **Return:** **+62.58% ROI** This is the level of accuracy our VIP desk delivers daily. If you want **institutional-grade scalps without the noise**, join us. **Unlock VIP Access → https://1ightning.com**
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BananaBreadEnjoyer
BananaBreadEnjoyer Nov. 29 at 7:38 AM
$HOG
0 · Reply
Iightning
Iightning Nov. 26 at 2:48 AM
1ightning® Options Trade Alert (Actionable) | Buy $HOG Dec 5 $24 Call | Enter: $0.76 Exit: $1.17 | Profit: 53.91% ROI | https://1ightning.com
0 · Reply
JarvisFlow
JarvisFlow Nov. 25 at 2:09 PM
Loop Capital updates rating for Harley-Davidson ( $HOG ) to Hold, target set at 21.
0 · Reply
Iightning
Iightning Nov. 25 at 12:52 PM
1ightning® Options Trade Alert (Actionable) | Buy $HOG Dec 5 $24 Call | Enter: $0.76 Exit: $1.17 | Profit: 53.91% ROI | https://1ightning.com
0 · Reply
Iightning
Iightning Nov. 25 at 1:47 AM
1ightning® Options Trade Alert (Actionable) | Buy $HOG Dec 5 $24 Call | Enter: $0.76 Exit: $1.17 | Profit: 53.91% ROI | https://1ightning.com
0 · Reply
___dog___
___dog___ Nov. 24 at 1:52 AM
$HOG what a damn shame
0 · Reply
Latest News on HOG
Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028

Dec 2, 2025, 7:55 AM EST - 2 days ago

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028

Harley-Davidson, Inc. Declares Dividend

Nov 25, 2025, 4:00 PM EST - 9 days ago

Harley-Davidson, Inc. Declares Dividend

Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Nov 24, 2025, 6:00 AM EST - 10 days ago

Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Nov 21, 2025, 3:08 PM EST - 13 days ago

Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Nov 17, 2025, 9:15 AM EST - 17 days ago

Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript

Nov 4, 2025, 3:36 PM EST - 4 weeks ago

Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript

Harley Davidson shares surge after Q3 earnings beat despite weak motorcycle sales

Nov 4, 2025, 8:53 AM EST - 4 weeks ago

Harley Davidson shares surge after Q3 earnings beat despite weak motorcycle sales

Harley-Davidson Smashed Earnings Expectations. Why the Stock Is Down.

Nov 4, 2025, 7:51 AM EST - 4 weeks ago

Harley-Davidson Smashed Earnings Expectations. Why the Stock Is Down.

Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Nov 4, 2025, 7:28 AM EST - 4 weeks ago

Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Harley-Davidson Delivers Third Quarter Financial Results

Nov 4, 2025, 7:00 AM EST - 4 weeks ago

Harley-Davidson Delivers Third Quarter Financial Results

Harley-Davidson's third-quarter profit rises

Nov 4, 2025, 6:57 AM EST - 4 weeks ago

Harley-Davidson's third-quarter profit rises

HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS

Nov 3, 2025, 7:03 PM EST - 4 weeks ago

HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS

Sell Harley Stock, Analyst Says. 2 Factors ‘Overwhelming' the Motorcycle Industry.

Oct 27, 2025, 10:50 AM EDT - 5 weeks ago

Sell Harley Stock, Analyst Says. 2 Factors ‘Overwhelming' the Motorcycle Industry.

Harley-Davidson, Inc. To Report Third Quarter 2025 Results on November 4, 2025

Oct 15, 2025, 5:30 PM EDT - 7 weeks ago

Harley-Davidson, Inc. To Report Third Quarter 2025 Results on November 4, 2025

Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Oct 2, 2025, 11:02 AM EDT - 2 months ago

Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Harley-Davidson, Inc. Announces Appointment of Two New Independent Directors

Sep 15, 2025, 4:30 PM EDT - 2 months ago

Harley-Davidson, Inc. Announces Appointment of Two New Independent Directors

YETI

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

Aug 25, 2025, 5:00 PM EDT - 3 months ago

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

KKR

Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues

Aug 4, 2025, 11:01 AM EDT - 4 months ago

Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues

Harley-Davidson Names Topgolf Leader as New CEO

Aug 4, 2025, 7:44 AM EDT - 4 months ago

Harley-Davidson Names Topgolf Leader as New CEO

MODG

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Aug 4, 2025, 7:14 AM EDT - 4 months ago

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

MODG

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

Aug 4, 2025, 7:00 AM EDT - 4 months ago

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

Harley-Davidson (HOG) Q2 Revenue Up 19%

Jul 31, 2025, 2:09 AM EDT - 4 months ago

Harley-Davidson (HOG) Q2 Revenue Up 19%

Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm

Jul 30, 2025, 4:00 PM EDT - 4 months ago

Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm

Motorcycle sales keep falling, but Harley's stock is soaring. Here's why.

Jul 30, 2025, 1:55 PM EDT - 4 months ago

Motorcycle sales keep falling, but Harley's stock is soaring. Here's why.

Harley Davidon shares jump 16% after plans to monetise finance unit to private equity

Jul 30, 2025, 1:08 PM EDT - 4 months ago

Harley Davidon shares jump 16% after plans to monetise finance unit to private equity

Harley-Davidson, Inc. (HOG) Q2 2025 Earnings Conference Call Transcript

Jul 30, 2025, 11:35 AM EDT - 4 months ago

Harley-Davidson, Inc. (HOG) Q2 2025 Earnings Conference Call Transcript

Harley-Davidson Stock Skyrockets. It Wasn't Earnings.

Jul 30, 2025, 11:07 AM EDT - 4 months ago

Harley-Davidson Stock Skyrockets. It Wasn't Earnings.

Harley-Davidson posts lower second-quarter profit

Jul 30, 2025, 7:01 AM EDT - 4 months ago

Harley-Davidson posts lower second-quarter profit

Harley-Davidson Announces Strategic Partnership with KKR and PIMCO

Jul 30, 2025, 7:00 AM EDT - 4 months ago

Harley-Davidson Announces Strategic Partnership with KKR and PIMCO

KKR

Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO

Jul 30, 2025, 7:00 AM EDT - 4 months ago

Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO

Harley-Davidson in talks to sell stake in financing unit, Bloomberg News reports

Jul 28, 2025, 5:50 PM EDT - 4 months ago

Harley-Davidson in talks to sell stake in financing unit, Bloomberg News reports

Will Harley-Davidson Stock Rise On Its Upcoming Earnings?

Jul 28, 2025, 5:35 AM EDT - 4 months ago

Will Harley-Davidson Stock Rise On Its Upcoming Earnings?

Harley-Davidson's Challenges Necessitate Extreme Caution

Jul 26, 2025, 1:38 AM EDT - 4 months ago

Harley-Davidson's Challenges Necessitate Extreme Caution

Harley-Davidson, Inc. To Report Second Quarter 2025 Results on July 30, 2025

Jul 10, 2025, 8:48 AM EDT - 5 months ago

Harley-Davidson, Inc. To Report Second Quarter 2025 Results on July 30, 2025

Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters

Jun 4, 2025, 10:00 AM EDT - 6 months ago

Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters

The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors

Jun 2, 2025, 6:00 PM EDT - 6 months ago

The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors

Harley-Davidson Gets Back to Business

May 19, 2025, 4:30 PM EDT - 7 months ago

Harley-Davidson Gets Back to Business

Harley Davidson scores victory in board battle aimed at removing CEO

May 14, 2025, 6:31 PM EDT - 7 months ago

Harley Davidson scores victory in board battle aimed at removing CEO

H Partners Obtains Clear Referendum for Change at Harley-Davidson's 2025 Annual Meeting

May 14, 2025, 6:10 PM EDT - 7 months ago

H Partners Obtains Clear Referendum for Change at Harley-Davidson's 2025 Annual Meeting

Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting

May 14, 2025, 5:20 PM EDT - 7 months ago

Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting

Harley-Davidson Leaders Survive Proxy Fight

May 14, 2025, 4:38 PM EDT - 7 months ago

Harley-Davidson Leaders Survive Proxy Fight

Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting

May 12, 2025, 8:30 AM EDT - 7 months ago

Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting

HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026

May 10, 2025, 7:23 AM EDT - 7 months ago

HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026

Harley-Davidson Comments on H Partners' Latest Missive

May 9, 2025, 12:05 PM EDT - 7 months ago

Harley-Davidson Comments on H Partners' Latest Missive

H Partners Exposes the Harley-Davidson Board's Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting

May 8, 2025, 7:00 PM EDT - 7 months ago

H Partners Exposes the Harley-Davidson Board's Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting

Harley-Davidson Issues Comment Strongly Disagreeing with Glass Lewis' and Egan-Jones' Recommendations

May 7, 2025, 8:00 AM EDT - 7 months ago

Harley-Davidson Issues Comment Strongly Disagreeing with Glass Lewis' and Egan-Jones' Recommendations

Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors

May 6, 2025, 7:25 PM EDT - 7 months ago

Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors

Proxy Firms Split on Harley-Davidson Board Shake-Up

May 6, 2025, 7:02 PM EDT - 7 months ago

Proxy Firms Split on Harley-Davidson Board Shake-Up

H Partners Comments on ISS Recommendation

May 5, 2025, 7:15 PM EDT - 7 months ago

H Partners Comments on ISS Recommendation

Leading Independent Proxy Advisory Firm ISS Recommends Harley-Davidson Shareholders Vote "FOR ALL" of Harley-Davidson's Highly Qualified Director Nominees

May 5, 2025, 4:53 PM EDT - 7 months ago

Leading Independent Proxy Advisory Firm ISS Recommends Harley-Davidson Shareholders Vote "FOR ALL" of Harley-Davidson's Highly Qualified Director Nominees

Iightning
Iightning Dec. 4 at 10:02 PM
1ightning® Premium Options Alert (Actionable) Ticker: $HOG Contract: Dec 19 $24C Entry: 0.65 Exit: 1.28 Return: +97.32% ROI Unlock VIP Access → https://1ightning.com
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Iightning
Iightning Dec. 4 at 5:42 AM
1ightning® Premium Options Alert (Actionable) Ticker: $HOG Contract: Dec 19 $24.5C Entry: 0.70 Exit: 1.23 Return: +75.21% ROI Unlock VIP Access → https://1ightning.com
0 · Reply
InItToWinIt100
InItToWinIt100 Dec. 2 at 5:50 PM
122-year-old motorcycle brand struggles, dozens of dealers close $HOG https://apple.news/A480rqOMyQRmvaEIhQcBBRQ
0 · Reply
Iightning
Iightning Dec. 1 at 11:56 PM
**1ightning® Premium Options Alert (Actionable)** **Ticker:** $HOG **Contract:** Dec 12 $24.5C **Entry:** 0.50 **Exit:** 0.81 **Return:** **+62.58% ROI** This is the level of accuracy our VIP desk delivers daily. If you want **institutional-grade scalps without the noise**, join us. **Unlock VIP Access → https://1ightning.com**
0 · Reply
BananaBreadEnjoyer
BananaBreadEnjoyer Nov. 29 at 7:38 AM
$HOG
0 · Reply
Iightning
Iightning Nov. 26 at 2:48 AM
1ightning® Options Trade Alert (Actionable) | Buy $HOG Dec 5 $24 Call | Enter: $0.76 Exit: $1.17 | Profit: 53.91% ROI | https://1ightning.com
0 · Reply
JarvisFlow
JarvisFlow Nov. 25 at 2:09 PM
Loop Capital updates rating for Harley-Davidson ( $HOG ) to Hold, target set at 21.
0 · Reply
Iightning
Iightning Nov. 25 at 12:52 PM
1ightning® Options Trade Alert (Actionable) | Buy $HOG Dec 5 $24 Call | Enter: $0.76 Exit: $1.17 | Profit: 53.91% ROI | https://1ightning.com
0 · Reply
Iightning
Iightning Nov. 25 at 1:47 AM
1ightning® Options Trade Alert (Actionable) | Buy $HOG Dec 5 $24 Call | Enter: $0.76 Exit: $1.17 | Profit: 53.91% ROI | https://1ightning.com
0 · Reply
___dog___
___dog___ Nov. 24 at 1:52 AM
$HOG what a damn shame
0 · Reply
Iightning
Iightning Nov. 21 at 11:03 PM
1ightning® Options Trade Alert (Actionable) | Buy $HOG Dec 5 $25 Call | Enter: $0.39 Exit: $0.62 | Profit: 58.63% ROI | https://1ightning.com
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BEATOFtheMARKET
BEATOFtheMARKET Nov. 21 at 7:11 PM
$HLNE $HLT $HMY $HOG $HOLX
0 · Reply
Iightning
Iightning Nov. 21 at 2:21 AM
1ightning® Options Trade Alert (Actionable) | Buy $HOG Dec 5 $25 Call | Enter: $0.39 Exit: $0.62 | Profit: 58.63% ROI | https://1ightning.com
0 · Reply
Iightning
Iightning Nov. 19 at 11:45 PM
1ightning® Options Trade Alert (Actionable) | Buy $HOG Dec 5 $25 Call | Enter: $0.39 Exit: $0.62 | Profit: 58.63% ROI | https://1ightning.com
0 · Reply
JarvisFlow
JarvisFlow Nov. 19 at 5:46 PM
Morgan Stanley updates rating for Harley-Davidson ( $HOG ) to Underweight, target set at 25 → 21.
0 · Reply
Iightning
Iightning Nov. 19 at 8:01 AM
1ightning® Options Trade Alert (Actionable) | Buy $HOG Dec 5 $25 Call | Enter: $0.39 Exit: $0.62 | Profit: 58.63% ROI | https://1ightning.com
0 · Reply
JarvisFlow
JarvisFlow Nov. 13 at 3:21 PM
UBS updates rating for Harley-Davidson ( $HOG ) to Neutral, target set at 28 → 27.
0 · Reply
JarvisFlow
JarvisFlow Nov. 10 at 9:01 PM
DA Davidson has updated their rating for Harley-Davidson ( $HOG ) to Buy with a price target of 30.
0 · Reply
ZacksResearch
ZacksResearch Nov. 5 at 4:17 PM
$HOG just smashed Q3 earnings — but why is it still a sell? Harley-Davidson reported a massive EPS beat, coming in at $3.10 vs. the $1.38 estimate. Yet, it holds a Zacks Rank #5 (Strong Sell) as tariff uncertainties linger. See the full analysis here 👉 https://www.zacks.com/stock/news/2785844/harley-q3-earnings-surpass-expectations-revenues-rise-yy?cid=sm-stocktwits-2-2785844-body-19593&ADID=SYND_STOCKTWITS_TWEET_2_2785844_BODY_19593
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ZacksResearch
ZacksResearch Nov. 5 at 3:17 PM
$HOG beats expectations — the turnaround might finally be revving up. Earnings and revenues both topped forecasts in Q3, fueled by higher motorcycle shipments and stronger segment performance. Find out what’s driving Harley’s momentum here 👉 https://www.zacks.com/stock/news/2785844/harley-q3-earnings-surpass-expectations-revenues-rise-yy?cid=sm-stocktwits-2-2785844-teaser-19555&ADID=SYND_STOCKTWITS_TWEET_2_2785844_TEASER_19555
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Estimize
Estimize Nov. 5 at 12:06 PM
Wall St is expecting 0.03 EPS for $HOG Q4 [Reporting 02/03 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont
0 · Reply
AStrokeOfLuck
AStrokeOfLuck Nov. 4 at 8:40 PM
$HOG
0 · Reply