Market Cap 2.33B
Revenue (ttm) 4.47B
Net Income (ttm) 338.74M
EPS (ttm) N/A
PE Ratio 7.79
Forward PE 17.97
Profit Margin 7.57%
Debt to Equity Ratio 0.94
Volume 2,905,000
Avg Vol 3,823,282
Day's Range N/A - N/A
Shares Out 111.85M
Stochastic %K 98%
Beta 1.28
Analysts Sell
Price Target $22.50

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its tradema...

Industry: Recreational Vehicles
Sector: Consumer Cyclical
Phone: 414 342 4680
Address:
3700 West Juneau Avenue, Milwaukee, United States
Daschompy
Daschompy Apr. 2 at 8:17 PM
$HOG it’s like crypto.
0 · Reply
Estimize
Estimize Apr. 1 at 2:18 PM
Wall St is expecting 0.31 EPS for $HOG Q1 [Reporting 04/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont
0 · Reply
DevilKazuya
DevilKazuya Apr. 1 at 12:06 AM
$HOG $WGS $LEU $FBIN Today's bounce were fund managers buying positions on the last day of Q1 to make their portfolios look good for Q1 reports. It happens almost every quarter. I'm watching for the reversal on these 4 tomorrow. Free Intel🎁
1 · Reply
Shanna788
Shanna788 Mar. 31 at 1:41 PM
$HOG Harley-Davidson Company stock PE ratio 6.98 times, at current price US$19.44, target US$194.35 at PE ratio 47.62 times The fair USA market PE ratio is 47.62 times [100/(cash deposit return %4.50 minus current inflation rate %2.40)] Other stock positive financial indicators Operating CF - Positive, Shares outstanding (Diluted) - trend down 👍, Company is buying its shres. 2025 Rev 206% to MC, 2025 gross margin 38.7%, 2025 net profit 7.5% to Rev. SHARE Book value US$28.08
0 · Reply
SuperGreenToday
SuperGreenToday Mar. 31 at 1:31 PM
$HOG Share Price: $19.59 Contract Selected: Apr 24, 2026 $20 Calls Buy Zone: $0.63 – $0.78 Target Zone: $1.20 – $1.46 Potential Upside: 78% ROI Time to Expiration: 23 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
Wendylee
Wendylee Mar. 30 at 4:16 PM
$HOG no customers because we have a generation of ladyboys…bunch of *ussies. Real Men are nonexistent today
0 · Reply
InsiderTrackers
InsiderTrackers Mar. 29 at 3:18 PM
Rep. Tim Moore (R-NC) has made 150+ trades since Jan 2025. A pattern is emerging. He's not buying Mag 7. He's rotating in and out of beaten-down small/mid-cap names. $DNUT — Bought Feb 12. Sold Mar 17. ~20% gain in 33 days. $LGIH — Bought 4x between Mar 12–20. Already up +16.21%. $HOG — Two entries: Jan 23 & Mar 12. $SMPL — Three entries: Feb 3, Feb 11, Mar 13. $CBRL — Bought, sold, bought again. Three trips in & out. Every single one: small or mid-cap, depressed valuation, off the radar. He sits on the Financial Services Subcommittee on Digital Assets & AI. He's not buying cloud. He's buying Main street. Not financial advice.
0 · Reply
OnlyFibs
OnlyFibs Mar. 29 at 3:42 AM
$HOG been bleeding from $30 to $17 and nobody cared — but the chart just flipped something 👀 Three timeframes all showing the same thing: blue arrows up, higher lows forming, 8H ascending trendline holding, RSI recovering. 📍 Levels that matter: 🐂 Bull TPs: $20.43 → $22.98 → $23.57 🐻 Bear TPs: $17.09 retest → ugly below ⚠️ The wall: descending trendline from $30 — break it and this gets real interesting No flow data today but the chart says watch this one. You riding $HOG or still on the sidelines? 🏍️👇 #HOG #HarleyDavidson #StockMarket #TechnicalAnalysis #hovdid
0 · Reply
Jackedupinc
Jackedupinc Mar. 24 at 5:01 PM
@PermianTrader Thank you for $HOG sold it here at the highs of the day…just trying to get some winning trades off!!!!
0 · Reply
Domenechn
Domenechn Mar. 23 at 3:45 PM
$HOG I know a lot of bears here, but I stopped by two dealerships this weekend and February numbers were up compared to last year, maybe an inventory clean up. But maybe a better Q1 than expected. good luck to you all
0 · Reply
Latest News on HOG
Ignore the Noise, Buy These 5 Value Stocks

Mar 23, 2026, 12:56 PM EDT - 12 days ago

Ignore the Noise, Buy These 5 Value Stocks

HNNA KBH RYN USB


Harley-Davidson, Inc. Declares Dividend

Feb 13, 2026, 5:00 PM EST - 7 weeks ago

Harley-Davidson, Inc. Declares Dividend


Harley-Davidson Q4: Weak Earnings Amid Strategy Reset

Feb 12, 2026, 12:54 PM EST - 7 weeks ago

Harley-Davidson Q4: Weak Earnings Amid Strategy Reset


Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript

Feb 10, 2026, 12:54 PM EST - 7 weeks ago

Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript


Harley-Davidson Loss Widens on Falling Motorcycle Sales

Feb 10, 2026, 7:42 AM EST - 7 weeks ago

Harley-Davidson Loss Widens on Falling Motorcycle Sales


Harley-Davidson's fourth-quarter loss widens

Feb 10, 2026, 6:57 AM EST - 7 weeks ago

Harley-Davidson's fourth-quarter loss widens


Harley-Davidson: Extremely Undervalued And Heavily Shorted

Jan 28, 2026, 10:08 AM EST - 2 months ago

Harley-Davidson: Extremely Undervalued And Heavily Shorted


Harley-Davidson Makes Executive Changes Under New CEO

Dec 10, 2025, 5:52 PM EST - 4 months ago

Harley-Davidson Makes Executive Changes Under New CEO


Harley-Davidson Announces Key Leadership Changes

Dec 10, 2025, 4:15 PM EST - 4 months ago

Harley-Davidson Announces Key Leadership Changes


Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript

Nov 4, 2025, 3:36 PM EST - 5 months ago

Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript


Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Nov 4, 2025, 7:28 AM EST - 5 months ago

Harley-Davidson Profit Rises Despite Weak Consumer Confidence


Harley-Davidson Delivers Third Quarter Financial Results

Nov 4, 2025, 7:00 AM EST - 5 months ago

Harley-Davidson Delivers Third Quarter Financial Results


Harley-Davidson's third-quarter profit rises

Nov 4, 2025, 6:57 AM EST - 5 months ago

Harley-Davidson's third-quarter profit rises


Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Oct 2, 2025, 11:02 AM EDT - 6 months ago

Harley-Davidson and Realtree® Release "Get Lost" Collaboration


Harley-Davidson Names Topgolf Leader as New CEO

Aug 4, 2025, 7:44 AM EDT - 8 months ago

Harley-Davidson Names Topgolf Leader as New CEO


Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Aug 4, 2025, 7:14 AM EDT - 8 months ago

Harley-Davidson names Topgolf's Arthur Starrs as new CEO


Harley-Davidson Stock Skyrockets. It Wasn't Earnings.

Jul 30, 2025, 11:07 AM EDT - 8 months ago

Harley-Davidson Stock Skyrockets. It Wasn't Earnings.


Harley-Davidson posts lower second-quarter profit

Jul 30, 2025, 7:01 AM EDT - 8 months ago

Harley-Davidson posts lower second-quarter profit


Will Harley-Davidson Stock Rise On Its Upcoming Earnings?

Jul 28, 2025, 5:35 AM EDT - 8 months ago

Will Harley-Davidson Stock Rise On Its Upcoming Earnings?


Harley-Davidson's Challenges Necessitate Extreme Caution

Jul 26, 2025, 1:38 AM EDT - 9 months ago

Harley-Davidson's Challenges Necessitate Extreme Caution


Daschompy
Daschompy Apr. 2 at 8:17 PM
$HOG it’s like crypto.
0 · Reply
Estimize
Estimize Apr. 1 at 2:18 PM
Wall St is expecting 0.31 EPS for $HOG Q1 [Reporting 04/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont
0 · Reply
DevilKazuya
DevilKazuya Apr. 1 at 12:06 AM
$HOG $WGS $LEU $FBIN Today's bounce were fund managers buying positions on the last day of Q1 to make their portfolios look good for Q1 reports. It happens almost every quarter. I'm watching for the reversal on these 4 tomorrow. Free Intel🎁
1 · Reply
Shanna788
Shanna788 Mar. 31 at 1:41 PM
$HOG Harley-Davidson Company stock PE ratio 6.98 times, at current price US$19.44, target US$194.35 at PE ratio 47.62 times The fair USA market PE ratio is 47.62 times [100/(cash deposit return %4.50 minus current inflation rate %2.40)] Other stock positive financial indicators Operating CF - Positive, Shares outstanding (Diluted) - trend down 👍, Company is buying its shres. 2025 Rev 206% to MC, 2025 gross margin 38.7%, 2025 net profit 7.5% to Rev. SHARE Book value US$28.08
0 · Reply
SuperGreenToday
SuperGreenToday Mar. 31 at 1:31 PM
$HOG Share Price: $19.59 Contract Selected: Apr 24, 2026 $20 Calls Buy Zone: $0.63 – $0.78 Target Zone: $1.20 – $1.46 Potential Upside: 78% ROI Time to Expiration: 23 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
Wendylee
Wendylee Mar. 30 at 4:16 PM
$HOG no customers because we have a generation of ladyboys…bunch of *ussies. Real Men are nonexistent today
0 · Reply
InsiderTrackers
InsiderTrackers Mar. 29 at 3:18 PM
Rep. Tim Moore (R-NC) has made 150+ trades since Jan 2025. A pattern is emerging. He's not buying Mag 7. He's rotating in and out of beaten-down small/mid-cap names. $DNUT — Bought Feb 12. Sold Mar 17. ~20% gain in 33 days. $LGIH — Bought 4x between Mar 12–20. Already up +16.21%. $HOG — Two entries: Jan 23 & Mar 12. $SMPL — Three entries: Feb 3, Feb 11, Mar 13. $CBRL — Bought, sold, bought again. Three trips in & out. Every single one: small or mid-cap, depressed valuation, off the radar. He sits on the Financial Services Subcommittee on Digital Assets & AI. He's not buying cloud. He's buying Main street. Not financial advice.
0 · Reply
OnlyFibs
OnlyFibs Mar. 29 at 3:42 AM
$HOG been bleeding from $30 to $17 and nobody cared — but the chart just flipped something 👀 Three timeframes all showing the same thing: blue arrows up, higher lows forming, 8H ascending trendline holding, RSI recovering. 📍 Levels that matter: 🐂 Bull TPs: $20.43 → $22.98 → $23.57 🐻 Bear TPs: $17.09 retest → ugly below ⚠️ The wall: descending trendline from $30 — break it and this gets real interesting No flow data today but the chart says watch this one. You riding $HOG or still on the sidelines? 🏍️👇 #HOG #HarleyDavidson #StockMarket #TechnicalAnalysis #hovdid
0 · Reply
Jackedupinc
Jackedupinc Mar. 24 at 5:01 PM
@PermianTrader Thank you for $HOG sold it here at the highs of the day…just trying to get some winning trades off!!!!
0 · Reply
Domenechn
Domenechn Mar. 23 at 3:45 PM
$HOG I know a lot of bears here, but I stopped by two dealerships this weekend and February numbers were up compared to last year, maybe an inventory clean up. But maybe a better Q1 than expected. good luck to you all
0 · Reply
LewisDaKat
LewisDaKat Mar. 21 at 9:30 PM
$HOG Harley-Davidson Executive Sells Over 4,000 Shares https://marketwirenews.com/stock/hog/news/harley-davidson-executive-sells-over-4-000-shares-6521592626599598.html?utm_source=stocktwits
0 · Reply
pochiwonka
pochiwonka Mar. 21 at 7:26 AM
$HOG https://www.youtube.com/watch?v=wWyEtQ27drc no customer in their stores 5$ soon
0 · Reply
DevilKazuya
DevilKazuya Mar. 19 at 1:44 PM
$HOG Bacon Time 🥓😈
0 · Reply
Robertbirch
Robertbirch Mar. 17 at 6:15 PM
$HOG 5 star hedge funds per hedgefollow are buying
0 · Reply
HedgeFollow
HedgeFollow Mar. 14 at 8:17 AM
⬜⬜⬜⬜⬜⬜ 🔍 𝗙𝗿𝗲𝘀𝗵 𝗕𝘂𝘆𝘀 🔎 Among the Largest Insider Buys in the past week: $CPNG Coupang $PTLO Portillos $GOGO Gogo $FOUR Shift4 Payments $HOG Harley Davidson Looks like company insiders are buying up near the 52 week lows. Source: https://hedgefollow.com/largest-insider-buys.php
0 · Reply
Broview
Broview Mar. 14 at 7:08 AM
$HOG too early to jump in? We are in recession technically?
0 · Reply
Robertbirch
Robertbirch Mar. 14 at 4:09 AM
$HOG I'm back in valuations compelling . Financial strength now better than 10 year median
0 · Reply
ADKnomad
ADKnomad Mar. 13 at 5:48 PM
$HOG price for parts to skyrocket
0 · Reply
PermianTrader
PermianTrader Mar. 13 at 1:52 PM
$HOG 17.60 nibbling some. If 52-week low breaks I'm out.
2 · Reply
erevnon
erevnon Mar. 11 at 2:27 PM
Wells Fargo initiates coverage on Harley-Davidson $HOG at Underweight rating and announces a price target of https://marketsblock.com/stock-upgrades-and-downgrades/
0 · Reply
DT8888
DT8888 Mar. 11 at 1:45 PM
$ORCL Love ya Mat! BTMFD easy LONG $HOG
1 · Reply
CEOBuysDisclosures
CEOBuysDisclosures Mar. 9 at 10:35 PM
$HOG CEO purchased 15,000 shares at $19.10 for a total of $286,500. Starrs Artie now owns 15,000 shares. https://ceo-buys.com
0 · Reply