Market Cap 2.34B
Revenue (ttm) 5.19B
Net Income (ttm) 455.36M
EPS (ttm) N/A
PE Ratio 4.78
Forward PE 8.76
Profit Margin 8.78%
Debt to Equity Ratio 1.45
Volume 3,309,600
Avg Vol 2,817,560
Day's Range N/A - N/A
Shares Out 118.14M
Stochastic %K 14%
Beta 1.37
Analysts Sell
Price Target $27.25

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related service...

Industry: Recreational Vehicles
Sector: Consumer Cyclical
Phone: 414 342 4680
Address:
3700 West Juneau Avenue, Milwaukee, United States
tartapple
tartapple Feb. 2 at 8:57 PM
$HOG sold mine last may,I have had 6 Harley's over last 25 year... no more! over priced and bad dealers..... I am done! stock to 15 I think.....
1 · Reply
Klaus69
Klaus69 Feb. 2 at 5:19 PM
$HOG I don’t know anyone buying their product or bought a product of theirs in years Going under $10
0 · Reply
Estimize
Estimize Feb. 2 at 5:01 PM
Wall St is expecting 0.97 EPS for $HOG Q1 [Reporting 04/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont
0 · Reply
Klaus69
Klaus69 Jan. 30 at 11:07 AM
$HOG going under $10
1 · Reply
BillionerOfKing
BillionerOfKing Jan. 30 at 12:48 AM
$HOG Current Stock Price: $19.70 Contracts to trade: $20 HOG Jan 30 2026 Call Entry: $0.09 Exit: $0.12 ROI: 37% Hold ~22 days Shared as daily free alerts and for educational purposes only. https://dailypickai.com/freealerts
0 · Reply
OptionSamurai
OptionSamurai Jan. 28 at 4:02 PM
A new candidate for a wheel strategy on our screener: $HOG You can sell a put strike 18.0 (3.6 ATRs away) for 13-Feb-26. Return is 1.4% and 31.7% annualized. ✔ Breakeven is 11.5% away ✔ Dividend yield if assigned is 3.5% ✔ Annualized covered call return is 66.3% 💵 Company has a fundamental score of 10 and a growth score of 7 📈 IV percentile is 80.6% 🔥 See more results & create your own scan here: https://bit.ly/3lR1xIP
1 · Reply
Robertbirch
Robertbirch Jan. 28 at 2:32 PM
$HOG decided to scale in..a little higher than originally intended..like valuation now and possible private equity investment
0 · Reply
Klaus69
Klaus69 Jan. 27 at 11:36 PM
$HOG HOG dog 💩
0 · Reply
Gemineye
Gemineye Jan. 25 at 1:57 AM
$HOG https://thedailyoverview.com/650-harley-davidson-dealers-close-across-4-states-in-377m-crunch/
0 · Reply
Gemineye
Gemineye Jan. 25 at 1:57 AM
$HOG https://powersportsbusiness.com/top-stories/2026/01/15/magic-city-harley-davidson-to-close-after-13-years-in-north-dakota/
1 · Reply
Latest News on HOG
Harley-Davidson: Extremely Undervalued And Heavily Shorted

Jan 28, 2026, 10:08 AM EST - 5 days ago

Harley-Davidson: Extremely Undervalued And Heavily Shorted


Harley-Davidson Makes Executive Changes Under New CEO

Dec 10, 2025, 5:52 PM EST - 7 weeks ago

Harley-Davidson Makes Executive Changes Under New CEO


Harley-Davidson Announces Key Leadership Changes

Dec 10, 2025, 4:15 PM EST - 7 weeks ago

Harley-Davidson Announces Key Leadership Changes


Harley-Davidson, Inc. Declares Dividend

Nov 25, 2025, 4:00 PM EST - 2 months ago

Harley-Davidson, Inc. Declares Dividend


Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript

Nov 4, 2025, 3:36 PM EST - 3 months ago

Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript


Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Nov 4, 2025, 7:28 AM EST - 3 months ago

Harley-Davidson Profit Rises Despite Weak Consumer Confidence


Harley-Davidson Delivers Third Quarter Financial Results

Nov 4, 2025, 7:00 AM EST - 3 months ago

Harley-Davidson Delivers Third Quarter Financial Results


Harley-Davidson's third-quarter profit rises

Nov 4, 2025, 6:57 AM EST - 3 months ago

Harley-Davidson's third-quarter profit rises


Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Oct 2, 2025, 11:02 AM EDT - 4 months ago

Harley-Davidson and Realtree® Release "Get Lost" Collaboration


Harley-Davidson Names Topgolf Leader as New CEO

Aug 4, 2025, 7:44 AM EDT - 6 months ago

Harley-Davidson Names Topgolf Leader as New CEO


Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Aug 4, 2025, 7:14 AM EDT - 6 months ago

Harley-Davidson names Topgolf's Arthur Starrs as new CEO


Harley-Davidson Stock Skyrockets. It Wasn't Earnings.

Jul 30, 2025, 11:07 AM EDT - 6 months ago

Harley-Davidson Stock Skyrockets. It Wasn't Earnings.


Harley-Davidson posts lower second-quarter profit

Jul 30, 2025, 7:01 AM EDT - 6 months ago

Harley-Davidson posts lower second-quarter profit


Will Harley-Davidson Stock Rise On Its Upcoming Earnings?

Jul 28, 2025, 5:35 AM EDT - 6 months ago

Will Harley-Davidson Stock Rise On Its Upcoming Earnings?


Harley-Davidson's Challenges Necessitate Extreme Caution

Jul 26, 2025, 1:38 AM EDT - 6 months ago

Harley-Davidson's Challenges Necessitate Extreme Caution


Harley-Davidson Gets Back to Business

May 19, 2025, 4:30 PM EDT - 9 months ago

Harley-Davidson Gets Back to Business


Harley-Davidson Leaders Survive Proxy Fight

May 14, 2025, 4:38 PM EDT - 9 months ago

Harley-Davidson Leaders Survive Proxy Fight


Harley-Davidson Comments on H Partners' Latest Missive

May 9, 2025, 12:05 PM EDT - 9 months ago

Harley-Davidson Comments on H Partners' Latest Missive


tartapple
tartapple Feb. 2 at 8:57 PM
$HOG sold mine last may,I have had 6 Harley's over last 25 year... no more! over priced and bad dealers..... I am done! stock to 15 I think.....
1 · Reply
Klaus69
Klaus69 Feb. 2 at 5:19 PM
$HOG I don’t know anyone buying their product or bought a product of theirs in years Going under $10
0 · Reply
Estimize
Estimize Feb. 2 at 5:01 PM
Wall St is expecting 0.97 EPS for $HOG Q1 [Reporting 04/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont
0 · Reply
Klaus69
Klaus69 Jan. 30 at 11:07 AM
$HOG going under $10
1 · Reply
BillionerOfKing
BillionerOfKing Jan. 30 at 12:48 AM
$HOG Current Stock Price: $19.70 Contracts to trade: $20 HOG Jan 30 2026 Call Entry: $0.09 Exit: $0.12 ROI: 37% Hold ~22 days Shared as daily free alerts and for educational purposes only. https://dailypickai.com/freealerts
0 · Reply
OptionSamurai
OptionSamurai Jan. 28 at 4:02 PM
A new candidate for a wheel strategy on our screener: $HOG You can sell a put strike 18.0 (3.6 ATRs away) for 13-Feb-26. Return is 1.4% and 31.7% annualized. ✔ Breakeven is 11.5% away ✔ Dividend yield if assigned is 3.5% ✔ Annualized covered call return is 66.3% 💵 Company has a fundamental score of 10 and a growth score of 7 📈 IV percentile is 80.6% 🔥 See more results & create your own scan here: https://bit.ly/3lR1xIP
1 · Reply
Robertbirch
Robertbirch Jan. 28 at 2:32 PM
$HOG decided to scale in..a little higher than originally intended..like valuation now and possible private equity investment
0 · Reply
Klaus69
Klaus69 Jan. 27 at 11:36 PM
$HOG HOG dog 💩
0 · Reply
Gemineye
Gemineye Jan. 25 at 1:57 AM
$HOG https://thedailyoverview.com/650-harley-davidson-dealers-close-across-4-states-in-377m-crunch/
0 · Reply
Gemineye
Gemineye Jan. 25 at 1:57 AM
$HOG https://powersportsbusiness.com/top-stories/2026/01/15/magic-city-harley-davidson-to-close-after-13-years-in-north-dakota/
1 · Reply
Gemineye
Gemineye Jan. 23 at 7:57 PM
$HOG again!
0 · Reply
Gemineye
Gemineye Jan. 21 at 5:25 AM
$HOG https://headlineusa.com/bud-light-fallout-continues-as-anheuser-busch-shuts-iconic-brewery/ Sadly you chose poorly HARLEY just like Bud Lighthttps://www.thepinknews.com/2026/01/20/dylan-mulvaney-responds-to-backlash-six-anne-boleyn/
0 · Reply
Klaus69
Klaus69 Jan. 20 at 11:00 PM
$HOG headed to $15
0 · Reply
Bullmagnetmillionx
Bullmagnetmillionx Jan. 20 at 5:05 PM
$HOG loaded. Tim Moore doesn't miss
0 · Reply
fer69
fer69 Jan. 20 at 4:15 PM
$HOG bought few shares … on my watchlist to build a real position … right now just 25 shares to see where it goes
0 · Reply
Klaus69
Klaus69 Jan. 20 at 3:12 PM
$HOG This shit ain’t gonna do anything No upside besides a pump/dump
0 · Reply
Monsters_of_Swing
Monsters_of_Swing Jan. 20 at 1:10 PM
0 · Reply
Monsters_of_Swing
Monsters_of_Swing Jan. 19 at 5:06 AM
$HOG Trump starting new trade war with the EU is no good news, all his tariffs brought more harm than good for the US so far
1 · Reply
Klaus69
Klaus69 Jan. 19 at 12:13 AM
$HOG this stock gonna get clipped tomorrow with trumps tariffs
0 · Reply
GrizzlyBreaksYou
GrizzlyBreaksYou Jan. 16 at 6:27 PM
$HOG their motorcycles are plastic pieces of shit. I hope this company goes to zero.
1 · Reply
UgoGreg
UgoGreg Jan. 13 at 9:59 PM
$HOG https://youtu.be/pXFO9_cJJUM
0 · Reply
jonanderson1429
jonanderson1429 Jan. 13 at 8:59 PM
$HOG they release some new 2026 bikes, tomorrow.
0 · Reply