Market Cap 2.59B
Revenue (ttm) 4.47B
Net Income (ttm) 338.74M
EPS (ttm) N/A
PE Ratio 13.84
Forward PE 62.67
Profit Margin 7.57%
Debt to Equity Ratio 0.69
Volume 2,828,900
Avg Vol 3,147,626
Day's Range N/A - N/A
Shares Out 105.27M
Stochastic %K 93%
Beta 1.26
Analysts Sell
Price Target $26.10

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its tradema...

Industry: Recreational Vehicles
Sector: Consumer Cyclical
Phone: 414 342 4680
Address:
3700 West Juneau Avenue, Milwaukee, United States
OnlyFibs
OnlyFibs Jun. 4 at 12:30 AM
$HOG is locked in a tactical range. Insider selling from CFO Jonathan Root was purely pre-planned 10b5-1 activity, not a change in corporate outlook—ignore the noise. The focus now is entirely on the June 3rd presentation to see if they can prove the 2027 EBITDA targets are more than just projections. ⚡ 🐂 Bull Level: Sustained momentum over $25.50 is the green light for the next leg up. 🐻 Bear Level: If $23.50 fails to hold, expect an immediate retest of the $22.00 support zone.#HOG #Stocks #Trading #CapitalAllocation #hovdid
0 · Reply
dyingbroke
dyingbroke Jun. 3 at 3:03 PM
$HOG Robby Starbuck exposing Harley again!... https://x.com/i/status/2062167155882303663
0 · Reply
SuperGreenToday
SuperGreenToday Jun. 3 at 3:44 AM
$HOG Share Price: $24.64 Contract Selected: Jun 26, 2026 $25 Calls Buy Zone: $0.64 – $0.79 Target Zone: $1.02 – $1.25 Potential Upside: 51% ROI Time to Expiration: 23 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
PepeTheGreat
PepeTheGreat Jun. 1 at 5:09 PM
$HOG Garbage bikes. All the dealers left the area. Closest dealer is 3 hrs away.
0 · Reply
AlCapone
AlCapone May. 26 at 4:24 PM
$HOG rates are killing this company! These are considered recreational and rates are so high
1 · Reply
Daschompy
Daschompy May. 22 at 6:37 PM
$HOG time to buy a bike 🏍️. 💸💸🤡
1 · Reply
ripster47
ripster47 May. 19 at 2:56 PM
$HOG | Morgan Stanley Raises Harley-Davidson PT to $15, Maintains Underweight Cautious outlook despite stronger retail trends and SG&A savings 🔹 Follow @tenet_research for more analyst insights on Other Tickers!
0 · Reply
NeverFadeTheOracle
NeverFadeTheOracle May. 18 at 11:28 AM
$SN One of the few retailers kicking arse And taking names Jointing the S&P 400 $HOG $WRBY
0 · Reply
HedgeFollow
HedgeFollow May. 13 at 10:23 PM
. 🔍 𝗗𝗼𝗻𝗮𝗹𝗱 𝗦𝗺𝗶𝘁𝗵 13𝗙 𝗥𝗲𝗹𝗲𝗮𝘀𝗲𝗱 🔎 The Outstanding Manager just filed his 13F for Q1. 2 main position changes: - 𝗔𝗱𝗱𝗲𝗱 30% 𝗺𝗼𝗿𝗲 $HOG (Harley Davidson) for the 5th quarter in a row! - 𝗛𝗲𝗮𝘃𝗶𝗹𝘆 BOOSTED $KBH position Donald is up 136% in past 3 yrs Source: hedgefollow.com/funds/Donald+Smith/Performance-History
0 · Reply
Estimize
Estimize May. 11 at 2:03 PM
Wall St is expecting 0.64 EPS for $HOG Q2 [Reporting 07/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont
0 · Reply
Latest News on HOG
Harley-Davidson, Inc. Declares Dividend

May 21, 2026, 4:40 PM EDT - 13 days ago

Harley-Davidson, Inc. Declares Dividend


Harley-Davidson Transcript: AGM 2026

May 21, 2026, 4:00 PM EDT - 13 days ago

Harley-Davidson Transcript: AGM 2026


Harley-Davidson price target raised to $26 from $19 at UBS

2026-05-11T10:32:25.000Z - 24 days ago

Harley-Davidson price target raised to $26 from $19 at UBS


Harley-Davidson price target raised to $26 from $23 at Citi

2026-05-07T11:02:53.000Z - 4 weeks ago

Harley-Davidson price target raised to $26 from $23 at Citi


Harley-Davidson price target raised to $28 from $24 at Baird

2026-05-07T09:34:53.000Z - 4 weeks ago

Harley-Davidson price target raised to $28 from $24 at Baird


Harley-Davidson Earnings Call Transcript: Q1 2026

May 5, 2026, 9:00 AM EDT - 4 weeks ago

Harley-Davidson Earnings Call Transcript: Q1 2026


Harley-Davidson Earnings release: Q1 2026

May 5, 2026, 9:00 AM EDT - 4 weeks ago

Harley-Davidson Earnings release: Q1 2026


Harley-Davidson Slides: Q1 2026

May 5, 2026, 9:00 AM EDT - 4 weeks ago

Harley-Davidson Slides: Q1 2026


Harley-Davidson Quarterly report: Q1 2026

May 5, 2026, 9:00 AM EDT - 4 weeks ago

Harley-Davidson Quarterly report: Q1 2026


Harley-Davidson sees FY26 operating income $45M-$60M

2026-05-05T11:23:51.000Z - 4 weeks ago

Harley-Davidson sees FY26 operating income $45M-$60M


Harley-Davidson reports Q1 EPS 22c, consensus 23c

2026-05-05T11:08:22.000Z - 4 weeks ago

Harley-Davidson reports Q1 EPS 22c, consensus 23c


Harley-Davidson Delivers First Quarter Financial Results

May 5, 2026, 7:00 AM EDT - 4 weeks ago

Harley-Davidson Delivers First Quarter Financial Results


Harley-Davidson recalling 88,000 motorcycles in U.S.

2026-05-01T10:21:13.000Z - 4 weeks ago

Harley-Davidson recalling 88,000 motorcycles in U.S.


Harley-Davidson recalling 88,000 motorcycles in U.S.

2026-05-01T10:10:50.000Z - 4 weeks ago

Harley-Davidson recalling 88,000 motorcycles in U.S.


Harley-Davidson Transcript: Status update

Apr 16, 2026, 10:00 AM EDT - 6 weeks ago

Harley-Davidson Transcript: Status update


Harley-Davidson Slides: Status update

Apr 16, 2026, 10:00 AM EDT - 6 weeks ago

Harley-Davidson Slides: Status update


HARLEY-DAVIDSON LAUNCHES RIDE

Apr 9, 2026, 11:00 AM EDT - 7 weeks ago

HARLEY-DAVIDSON LAUNCHES RIDE


Harley-Davidson Proxy statement: Proxy filing

Apr 9, 2026, 8:00 AM EDT - 2 months ago

Harley-Davidson Proxy statement: Proxy filing


Harley-Davidson Proxy statement: Proxy filing

Apr 9, 2026, 8:00 AM EDT - 2 months ago

Harley-Davidson Proxy statement: Proxy filing


The Big 3: HOG, WMT, MRVL

Apr 8, 2026, 1:00 PM EDT - 2 months ago

The Big 3: HOG, WMT, MRVL

MRVL WMT


Harley-Davidson initiated with an Underweight at Wells Fargo

2026-03-10T20:12:23.000Z - 3 months ago

Harley-Davidson initiated with an Underweight at Wells Fargo


Harley-Davidson CEO buys $286.5K in common stock

2026-03-09T21:20:29.000Z - 3 months ago

Harley-Davidson CEO buys $286.5K in common stock


Harley-Davidson price target lowered to $19 from $27 at UBS

2026-03-04T12:44:14.000Z - 3 months ago

Harley-Davidson price target lowered to $19 from $27 at UBS


Harley-Davidson Earnings Call Transcript: Q4 2025

Feb 10, 2026, 9:00 AM EST - 4 months ago

Harley-Davidson Earnings Call Transcript: Q4 2025


Harley-Davidson Annual report: Q4 2025

Feb 10, 2026, 9:00 AM EST - 4 months ago

Harley-Davidson Annual report: Q4 2025


Harley-Davidson Earnings release: Q4 2025

Feb 10, 2026, 9:00 AM EST - 4 months ago

Harley-Davidson Earnings release: Q4 2025


Harley-Davidson Slides: Q4 2025

Feb 10, 2026, 9:00 AM EST - 4 months ago

Harley-Davidson Slides: Q4 2025


Harley-Davidson Loss Widens on Falling Motorcycle Sales

Feb 10, 2026, 7:42 AM EST - 4 months ago

Harley-Davidson Loss Widens on Falling Motorcycle Sales


Harley-Davidson's fourth-quarter loss widens

Feb 10, 2026, 6:57 AM EST - 4 months ago

Harley-Davidson's fourth-quarter loss widens


Harley-Davidson Makes Executive Changes Under New CEO

Dec 10, 2025, 5:52 PM EST - 6 months ago

Harley-Davidson Makes Executive Changes Under New CEO


Harley-Davidson Announces Key Leadership Changes

Dec 10, 2025, 4:15 PM EST - 6 months ago

Harley-Davidson Announces Key Leadership Changes


Harley-Davidson Earnings Call Transcript: Q3 2025

Nov 4, 2025, 9:00 AM EST - 7 months ago

Harley-Davidson Earnings Call Transcript: Q3 2025


Harley-Davidson Quarterly report: Q3 2025

Nov 4, 2025, 9:00 AM EST - 7 months ago

Harley-Davidson Quarterly report: Q3 2025


Harley-Davidson Earnings release: Q3 2025

Nov 4, 2025, 9:00 AM EST - 7 months ago

Harley-Davidson Earnings release: Q3 2025


Harley-Davidson Slides: Q3 2025

Nov 4, 2025, 9:00 AM EST - 7 months ago

Harley-Davidson Slides: Q3 2025


Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Nov 4, 2025, 7:28 AM EST - 7 months ago

Harley-Davidson Profit Rises Despite Weak Consumer Confidence


Harley-Davidson Delivers Third Quarter Financial Results

Nov 4, 2025, 7:00 AM EST - 7 months ago

Harley-Davidson Delivers Third Quarter Financial Results


Harley-Davidson's third-quarter profit rises

Nov 4, 2025, 6:57 AM EST - 7 months ago

Harley-Davidson's third-quarter profit rises


Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Oct 2, 2025, 11:02 AM EDT - 8 months ago

Harley-Davidson and Realtree® Release "Get Lost" Collaboration


Harley-Davidson Names Topgolf Leader as New CEO

Aug 4, 2025, 7:44 AM EDT - 10 months ago

Harley-Davidson Names Topgolf Leader as New CEO


Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Aug 4, 2025, 7:14 AM EDT - 10 months ago

Harley-Davidson names Topgolf's Arthur Starrs as new CEO


Harley-Davidson Stock Skyrockets. It Wasn't Earnings.

Jul 30, 2025, 11:07 AM EDT - 11 months ago

Harley-Davidson Stock Skyrockets. It Wasn't Earnings.


Harley-Davidson Earnings Call Transcript: Q2 2025

Jul 30, 2025, 9:00 AM EDT - 11 months ago

Harley-Davidson Earnings Call Transcript: Q2 2025


Harley-Davidson Quarterly report: Q2 2025

Jul 30, 2025, 9:00 AM EDT - 11 months ago

Harley-Davidson Quarterly report: Q2 2025


Harley-Davidson Earnings release: Q2 2025

Jul 30, 2025, 9:00 AM EDT - 11 months ago

Harley-Davidson Earnings release: Q2 2025


Harley-Davidson Slides: Q2 2025

Jul 30, 2025, 9:00 AM EDT - 11 months ago

Harley-Davidson Slides: Q2 2025


Harley-Davidson posts lower second-quarter profit

Jul 30, 2025, 7:01 AM EDT - 11 months ago

Harley-Davidson posts lower second-quarter profit


OnlyFibs
OnlyFibs Jun. 4 at 12:30 AM
$HOG is locked in a tactical range. Insider selling from CFO Jonathan Root was purely pre-planned 10b5-1 activity, not a change in corporate outlook—ignore the noise. The focus now is entirely on the June 3rd presentation to see if they can prove the 2027 EBITDA targets are more than just projections. ⚡ 🐂 Bull Level: Sustained momentum over $25.50 is the green light for the next leg up. 🐻 Bear Level: If $23.50 fails to hold, expect an immediate retest of the $22.00 support zone.#HOG #Stocks #Trading #CapitalAllocation #hovdid
0 · Reply
dyingbroke
dyingbroke Jun. 3 at 3:03 PM
$HOG Robby Starbuck exposing Harley again!... https://x.com/i/status/2062167155882303663
0 · Reply
SuperGreenToday
SuperGreenToday Jun. 3 at 3:44 AM
$HOG Share Price: $24.64 Contract Selected: Jun 26, 2026 $25 Calls Buy Zone: $0.64 – $0.79 Target Zone: $1.02 – $1.25 Potential Upside: 51% ROI Time to Expiration: 23 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
PepeTheGreat
PepeTheGreat Jun. 1 at 5:09 PM
$HOG Garbage bikes. All the dealers left the area. Closest dealer is 3 hrs away.
0 · Reply
AlCapone
AlCapone May. 26 at 4:24 PM
$HOG rates are killing this company! These are considered recreational and rates are so high
1 · Reply
Daschompy
Daschompy May. 22 at 6:37 PM
$HOG time to buy a bike 🏍️. 💸💸🤡
1 · Reply
ripster47
ripster47 May. 19 at 2:56 PM
$HOG | Morgan Stanley Raises Harley-Davidson PT to $15, Maintains Underweight Cautious outlook despite stronger retail trends and SG&A savings 🔹 Follow @tenet_research for more analyst insights on Other Tickers!
0 · Reply
NeverFadeTheOracle
NeverFadeTheOracle May. 18 at 11:28 AM
$SN One of the few retailers kicking arse And taking names Jointing the S&P 400 $HOG $WRBY
0 · Reply
HedgeFollow
HedgeFollow May. 13 at 10:23 PM
. 🔍 𝗗𝗼𝗻𝗮𝗹𝗱 𝗦𝗺𝗶𝘁𝗵 13𝗙 𝗥𝗲𝗹𝗲𝗮𝘀𝗲𝗱 🔎 The Outstanding Manager just filed his 13F for Q1. 2 main position changes: - 𝗔𝗱𝗱𝗲𝗱 30% 𝗺𝗼𝗿𝗲 $HOG (Harley Davidson) for the 5th quarter in a row! - 𝗛𝗲𝗮𝘃𝗶𝗹𝘆 BOOSTED $KBH position Donald is up 136% in past 3 yrs Source: hedgefollow.com/funds/Donald+Smith/Performance-History
0 · Reply
Estimize
Estimize May. 11 at 2:03 PM
Wall St is expecting 0.64 EPS for $HOG Q2 [Reporting 07/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont
0 · Reply
gello2000
gello2000 May. 11 at 1:54 PM
$HOG This stock has been declining since 2014! Are there actually any long term investors here?
0 · Reply
MarketBeat
MarketBeat May. 10 at 10:10 PM
https://marketbeat.com/a/8646210/ $HOG Harley-Davidson Q1 Earnings Call Highlights
0 · Reply
Daschompy
Daschompy May. 8 at 8:20 PM
$HOG squeeze this up to 27. Then enjoy the rug pull.
0 · Reply
coregamma
coregamma May. 7 at 3:56 PM
These are the businesses who believe AI can negatively impact their business and operations. You can search this yourself on coregamma.io $KLAC $GOOG $DXCM $LYB $ELV $FTV $MSCI $HBAN $HPE $IDXX $HOG $WEC $TEL $ARMK
0 · Reply
pochiwonka
pochiwonka May. 7 at 1:22 PM
$HOG sucessfulluy swing my postiton took profit yesterday at 25$ netted 100$
0 · Reply
StocktwitsEarnings
StocktwitsEarnings May. 5 at 10:58 AM
$HOG Q1 '26 Earnings Results & Recap • Reported GAAP EPS of $0.23 down -78.50% YoY • Reported revenue of $1.17B down -11.79% YoY • For the full year 2026, Harley-Davidson reaffirms guidance expecting HDMC global motorcycle retail sales of 130,000 to 135,000 units, HDMC operating income ranging from a $40M loss to a $10M profit, and HDFS operating income of $45M.
0 · Reply
tradingTrice
tradingTrice May. 4 at 8:11 PM
$HOG a few puts for tomorrow. Let's see how it goes
0 · Reply
cubie
cubie May. 4 at 7:49 PM
Earnings Before Bell so Place ur Bets: $SHOP 110 or 145 (150?) $PYPL 40-42s or 60 $FISV 52s or 72s $HOG 20 or 25-$26 $PFE 25-25.30 or 27.50 (28?)😅
2 · Reply
ADKnomad
ADKnomad May. 1 at 9:24 AM
$HOG nice recovery from 17 Ride Free
0 · Reply
parcha
parcha Apr. 29 at 12:58 AM
$HOG Harley-Davidson : “The technology is absolutely terrific, but the actual earnings, they’re just blah. I can’t go for it. I can’t recommend a non-growth stock on this show https://www.cnbc.com/2026/04/28/cramers-lightning-round-i-like-halliburton-very-much.html
0 · Reply
jdlman
jdlman Apr. 28 at 10:54 PM
$HOG cramer cant gonfor this.no growth
0 · Reply
pochiwonka
pochiwonka Apr. 28 at 3:11 AM
$HOG note that im not here for holding long term im here for quick scalp and quick bucks and ill leave this stock
0 · Reply