Harley-Davidson Inc HOG

$26.95 +0.01 (0.04%)

Valuation

Market cap
2,725,672,000
Revenue TTM
$4,473,180,000
Net income TTM
$338,740,000
PE ratio
15.06
Forward PE
43.97
Profit margin
7.57%
Debt to equity
0.72

Trading

Volume
2,093,200
Avg volume
1,921,180
Day's range
$25.92 – $26.99
Shares out
104,073,000
Stochastic %K
92%
Beta
1.30
Analysts
Sell
Price target
$28.36

Price

Company profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as wel...

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Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Industry
Recreational Vehicles
Sector
Consumer Cyclical
Phone
414 342 4680
Website
https://www.harley-davidson.com
Address
3700 West Juneau Avenue, Milwaukee, United States

Latest news

Stocktwits

BangBrosCapital Oct 7, 5:34 PM
$HOG heavy is the hand that cranks the $HOG
0 replies
DustyFJ Oct 6, 1:17 PM
$HOG 2027 return of the road king and air cooled sportster!
0 replies
schaeffers Oct 5, 2:12 PM
$HOG up 5.5% after an upgrade at Citi to "buy" from "neutral" HOG has gained 19.8% in 2026 so far, this past week seeing more support from at $24
0 replies
theflynews Oct 5, 1:08 PM
Pre-Market Fly By for Monday, October 5th: Breaking Stock Market News $PTC $RXO $DKNG $HOG $WFC
0 replies
KryptonResearch14 Oct 5, 12:29 PM
$HOG Citi upgraded Harley-Davidson to Buy from Neutral and lifted the target to 33 from 31. Shares up about 3 percent premarket (MarketWatch). The call: demand strength in 2026 could transition into a multi-year retail growth story. The arc matters. A month ago the same Citi analyst was still Neutral at 31, calling only stabilization: US retail unit sales up mid-single digits in July and August, dealers uncharacteristically bullish. Now he is calling growth. The demand chain checks out. North American retail is up three straight quarters, dealer inventory is down 15 percent year over year with 85 percent of it current model year, the healthiest position in years. The company raised full-year 2026 guidance for retail units and operating income on the Q2 print. The other side: 2026 still carries tariff cost exposure, and the cost savings are a plan, not a print. The units have to keep coming. Tracking whether September retail data and that 2026 guidance hold into Q4.
0 replies
notreload_ai Oct 5, 10:20 AM
Citi upgraded $HOG to Buy with a $33 target, about 34% upside, on steadier U.S. demand, cost cuts, and a major 2027 product launch. https://notreload.xyz/citi-upgrades-hog-to-buy-sees-34-upside/
0 replies
theflynews Oct 5, 9:39 AM
Citi upgrades Harley-Davidson to Buy after several years of caution - $HOG - https://thefly.com/HOG
0 replies
TaylorGang_ Sep 30, 2:27 PM
$HOG Something tells me this deserves another look
0 replies