Harley-Davidson Inc (HOG)

$21.10 +0.28 (1.34%)
Market Cap 2.46B
Revenue (ttm) 5.19B
Net Income (ttm) 455.36M
EPS (ttm) N/A
PE Ratio 5.20
Forward PE 9.52
Profit Margin 8.78%
Debt to Equity Ratio 1.45
Volume 2,586,300
Avg Vol 2,643,658
Day's Range N/A - N/A
Shares Out 118.14M
Stochastic %K 60%
Beta 1.37
Analysts Sell
Price Target $28.50

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related service...

Industry: Recreational Vehicles
Sector: Consumer Cyclical
Phone: 414 342 4680
Address:
3700 West Juneau Avenue, Milwaukee, United States
UgoGreg
UgoGreg Jan. 13 at 9:59 PM
$HOG https://youtu.be/pXFO9_cJJUM
0 · Reply
jonanderson1429
jonanderson1429 Jan. 13 at 8:59 PM
$HOG they release some new 2026 bikes, tomorrow.
0 · Reply
SuperGreenToday
SuperGreenToday Jan. 13 at 8:34 PM
$HOG Share Price: $21.02 Contract Selected: Feb 06, 2026 $20 Calls Buy Zone: $1.19 – $1.47 Target Zone: $2.01 – $2.45 Potential Upside: 59% ROI Time to Expiration: 23 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
Klaus69
Klaus69 Jan. 12 at 8:45 PM
$HOG Looks tempting for a trade but not a long term hold Don’t see the upside
0 · Reply
OnlyFibs
OnlyFibs Jan. 12 at 1:42 AM
$HOG potentially putting in a structural bottom here! 🏍️ Price bounced 4.6% off the $20.38 low with positive MACD divergence. Heavy insider buying ($15.3M) and big adds from institutions like SG Americas. Watching for a clean break of $22.12 to confirm the reversal. 📈 #hovdid #HOG #HarleyDavidson #Trading
0 · Reply
UgoGreg
UgoGreg Jan. 10 at 3:55 PM
$HOG https://youtu.be/ygBN8MilTyc
0 · Reply
StockCaptain7
StockCaptain7 Jan. 8 at 2:19 PM
Another purchase of $GNPX by Moore Hon. Tim Moore, a Representative from North Carolina’s 14th District, has filed a new periodic transaction report. His latest financial disclosure shows activity in publicly traded stocks, with multiple purchases disclosed in this filing. Stocks Bought $CBRL (Cracker Barrel Old Country Store, Inc.) – Purchased on 12/31/2025 $GNPX (Genprex, Inc.) – Purchased on 12/18/2025 $HOG (Harley-Davidson, Inc.) – Purchased on 12/18/2025
0 · Reply
AlCapone
AlCapone Jan. 7 at 9:49 PM
$HOG let’s ride!
0 · Reply
valuepicker1987
valuepicker1987 Jan. 7 at 6:54 AM
$HOG its time to buy now
0 · Reply
TrumpTrainz2024
TrumpTrainz2024 Jan. 6 at 7:37 PM
$HOG If $BC can go up 10% then this can. Both luxury goods
0 · Reply
Latest News on HOG
Top 3 Consumer Stocks Which Could Rescue Your Portfolio This Month

Dec 30, 2025, 6:00 AM EST - 14 days ago

Top 3 Consumer Stocks Which Could Rescue Your Portfolio This Month

AAP BBY

Harley-Davidson Makes Executive Changes Under New CEO

Dec 10, 2025, 5:52 PM EST - 4 weeks ago

Harley-Davidson Makes Executive Changes Under New CEO

Harley-Davidson Announces Key Leadership Changes

Dec 10, 2025, 4:15 PM EST - 4 weeks ago

Harley-Davidson Announces Key Leadership Changes

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028

Dec 2, 2025, 7:55 AM EST - 6 weeks ago

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028

Harley-Davidson, Inc. Declares Dividend

Nov 25, 2025, 4:00 PM EST - 7 weeks ago

Harley-Davidson, Inc. Declares Dividend

Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Nov 24, 2025, 6:00 AM EST - 7 weeks ago

Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Nov 21, 2025, 3:08 PM EST - 7 weeks ago

Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Nov 17, 2025, 9:15 AM EST - 2 months ago

Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript

Nov 4, 2025, 3:36 PM EST - 2 months ago

Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript

Harley Davidson shares surge after Q3 earnings beat despite weak motorcycle sales

Nov 4, 2025, 8:53 AM EST - 2 months ago

Harley Davidson shares surge after Q3 earnings beat despite weak motorcycle sales

Harley-Davidson Smashed Earnings Expectations. Why the Stock Is Down.

Nov 4, 2025, 7:51 AM EST - 2 months ago

Harley-Davidson Smashed Earnings Expectations. Why the Stock Is Down.

Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Nov 4, 2025, 7:28 AM EST - 2 months ago

Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Harley-Davidson Delivers Third Quarter Financial Results

Nov 4, 2025, 7:00 AM EST - 2 months ago

Harley-Davidson Delivers Third Quarter Financial Results

Harley-Davidson's third-quarter profit rises

Nov 4, 2025, 6:57 AM EST - 2 months ago

Harley-Davidson's third-quarter profit rises

HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS

Nov 3, 2025, 7:03 PM EST - 2 months ago

HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS

Sell Harley Stock, Analyst Says. 2 Factors ‘Overwhelming' the Motorcycle Industry.

Oct 27, 2025, 10:50 AM EDT - 2 months ago

Sell Harley Stock, Analyst Says. 2 Factors ‘Overwhelming' the Motorcycle Industry.

Harley-Davidson, Inc. To Report Third Quarter 2025 Results on November 4, 2025

Oct 15, 2025, 5:30 PM EDT - 3 months ago

Harley-Davidson, Inc. To Report Third Quarter 2025 Results on November 4, 2025

Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Oct 2, 2025, 11:02 AM EDT - 3 months ago

Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Harley-Davidson, Inc. Announces Appointment of Two New Independent Directors

Sep 15, 2025, 4:30 PM EDT - 4 months ago

Harley-Davidson, Inc. Announces Appointment of Two New Independent Directors

YETI

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

Aug 25, 2025, 5:00 PM EDT - 5 months ago

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

KKR

Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues

Aug 4, 2025, 11:01 AM EDT - 5 months ago

Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues

Harley-Davidson Names Topgolf Leader as New CEO

Aug 4, 2025, 7:44 AM EDT - 5 months ago

Harley-Davidson Names Topgolf Leader as New CEO

MODG

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Aug 4, 2025, 7:14 AM EDT - 5 months ago

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

MODG

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

Aug 4, 2025, 7:00 AM EDT - 5 months ago

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm

Jul 30, 2025, 4:00 PM EDT - 5 months ago

Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm

Motorcycle sales keep falling, but Harley's stock is soaring. Here's why.

Jul 30, 2025, 1:55 PM EDT - 5 months ago

Motorcycle sales keep falling, but Harley's stock is soaring. Here's why.

Harley Davidon shares jump 16% after plans to monetise finance unit to private equity

Jul 30, 2025, 1:08 PM EDT - 5 months ago

Harley Davidon shares jump 16% after plans to monetise finance unit to private equity

Harley-Davidson, Inc. (HOG) Q2 2025 Earnings Conference Call Transcript

Jul 30, 2025, 11:35 AM EDT - 5 months ago

Harley-Davidson, Inc. (HOG) Q2 2025 Earnings Conference Call Transcript

Harley-Davidson Stock Skyrockets. It Wasn't Earnings.

Jul 30, 2025, 11:07 AM EDT - 5 months ago

Harley-Davidson Stock Skyrockets. It Wasn't Earnings.

Harley-Davidson posts lower second-quarter profit

Jul 30, 2025, 7:01 AM EDT - 5 months ago

Harley-Davidson posts lower second-quarter profit

Harley-Davidson Announces Strategic Partnership with KKR and PIMCO

Jul 30, 2025, 7:00 AM EDT - 5 months ago

Harley-Davidson Announces Strategic Partnership with KKR and PIMCO

KKR

Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO

Jul 30, 2025, 7:00 AM EDT - 5 months ago

Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO

Harley-Davidson in talks to sell stake in financing unit, Bloomberg News reports

Jul 28, 2025, 5:50 PM EDT - 6 months ago

Harley-Davidson in talks to sell stake in financing unit, Bloomberg News reports

Will Harley-Davidson Stock Rise On Its Upcoming Earnings?

Jul 28, 2025, 5:35 AM EDT - 6 months ago

Will Harley-Davidson Stock Rise On Its Upcoming Earnings?

Harley-Davidson's Challenges Necessitate Extreme Caution

Jul 26, 2025, 1:38 AM EDT - 6 months ago

Harley-Davidson's Challenges Necessitate Extreme Caution

Harley-Davidson, Inc. To Report Second Quarter 2025 Results on July 30, 2025

Jul 10, 2025, 8:48 AM EDT - 6 months ago

Harley-Davidson, Inc. To Report Second Quarter 2025 Results on July 30, 2025

Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters

Jun 4, 2025, 10:00 AM EDT - 7 months ago

Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters

The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors

Jun 2, 2025, 6:00 PM EDT - 8 months ago

The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors

Harley-Davidson Gets Back to Business

May 19, 2025, 4:30 PM EDT - 8 months ago

Harley-Davidson Gets Back to Business

Harley Davidson scores victory in board battle aimed at removing CEO

May 14, 2025, 6:31 PM EDT - 8 months ago

Harley Davidson scores victory in board battle aimed at removing CEO

H Partners Obtains Clear Referendum for Change at Harley-Davidson's 2025 Annual Meeting

May 14, 2025, 6:10 PM EDT - 8 months ago

H Partners Obtains Clear Referendum for Change at Harley-Davidson's 2025 Annual Meeting

Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting

May 14, 2025, 5:20 PM EDT - 8 months ago

Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting

Harley-Davidson Leaders Survive Proxy Fight

May 14, 2025, 4:38 PM EDT - 8 months ago

Harley-Davidson Leaders Survive Proxy Fight

Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting

May 12, 2025, 8:30 AM EDT - 8 months ago

Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting

HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026

May 10, 2025, 7:23 AM EDT - 8 months ago

HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026

Harley-Davidson Comments on H Partners' Latest Missive

May 9, 2025, 12:05 PM EDT - 8 months ago

Harley-Davidson Comments on H Partners' Latest Missive

H Partners Exposes the Harley-Davidson Board's Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting

May 8, 2025, 7:00 PM EDT - 8 months ago

H Partners Exposes the Harley-Davidson Board's Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting

Harley-Davidson Issues Comment Strongly Disagreeing with Glass Lewis' and Egan-Jones' Recommendations

May 7, 2025, 8:00 AM EDT - 8 months ago

Harley-Davidson Issues Comment Strongly Disagreeing with Glass Lewis' and Egan-Jones' Recommendations

Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors

May 6, 2025, 7:25 PM EDT - 9 months ago

Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors

Proxy Firms Split on Harley-Davidson Board Shake-Up

May 6, 2025, 7:02 PM EDT - 9 months ago

Proxy Firms Split on Harley-Davidson Board Shake-Up

UgoGreg
UgoGreg Jan. 13 at 9:59 PM
$HOG https://youtu.be/pXFO9_cJJUM
0 · Reply
jonanderson1429
jonanderson1429 Jan. 13 at 8:59 PM
$HOG they release some new 2026 bikes, tomorrow.
0 · Reply
SuperGreenToday
SuperGreenToday Jan. 13 at 8:34 PM
$HOG Share Price: $21.02 Contract Selected: Feb 06, 2026 $20 Calls Buy Zone: $1.19 – $1.47 Target Zone: $2.01 – $2.45 Potential Upside: 59% ROI Time to Expiration: 23 Days | Updates via https://fxcapta.com/stockinfo/
0 · Reply
Klaus69
Klaus69 Jan. 12 at 8:45 PM
$HOG Looks tempting for a trade but not a long term hold Don’t see the upside
0 · Reply
OnlyFibs
OnlyFibs Jan. 12 at 1:42 AM
$HOG potentially putting in a structural bottom here! 🏍️ Price bounced 4.6% off the $20.38 low with positive MACD divergence. Heavy insider buying ($15.3M) and big adds from institutions like SG Americas. Watching for a clean break of $22.12 to confirm the reversal. 📈 #hovdid #HOG #HarleyDavidson #Trading
0 · Reply
UgoGreg
UgoGreg Jan. 10 at 3:55 PM
$HOG https://youtu.be/ygBN8MilTyc
0 · Reply
StockCaptain7
StockCaptain7 Jan. 8 at 2:19 PM
Another purchase of $GNPX by Moore Hon. Tim Moore, a Representative from North Carolina’s 14th District, has filed a new periodic transaction report. His latest financial disclosure shows activity in publicly traded stocks, with multiple purchases disclosed in this filing. Stocks Bought $CBRL (Cracker Barrel Old Country Store, Inc.) – Purchased on 12/31/2025 $GNPX (Genprex, Inc.) – Purchased on 12/18/2025 $HOG (Harley-Davidson, Inc.) – Purchased on 12/18/2025
0 · Reply
AlCapone
AlCapone Jan. 7 at 9:49 PM
$HOG let’s ride!
0 · Reply
valuepicker1987
valuepicker1987 Jan. 7 at 6:54 AM
$HOG its time to buy now
0 · Reply
TrumpTrainz2024
TrumpTrainz2024 Jan. 6 at 7:37 PM
$HOG If $BC can go up 10% then this can. Both luxury goods
0 · Reply
WallStreetBuyDip
WallStreetBuyDip Jan. 1 at 6:59 PM
$HOG trading at $20.49, volume slightly above average with 3M shares.
0 · Reply
valuepicker1987
valuepicker1987 Jan. 1 at 4:43 PM
$HOG still making great profits
0 · Reply
valuepicker1987
valuepicker1987 Jan. 1 at 4:40 PM
$HOG loaded up, lower interest rates, more money available more sales. its hitted hard, free money
0 · Reply
ZacksResearch
ZacksResearch Dec. 31 at 1:00 PM
$HOG struggles with tariffs and inventory woes — what’s next for Harley-Davidson? 🤔 💸 Tariffs are squeezing margins, costing $45M through Q3 with more expected. 📉 Inventory down 13% YoY, but Touring stock remains a concern. Find out if Harley can ride through these challenges 👉 https://www.zacks.com/stock/news/2810648/heres-why-you-should-retain-harley-davidson-in-your-portfolio-now?cid=sm-stocktwits-2-2810648-body-26939&ADID=SYND_STOCKTWITS_TWEET_2_2810648_BODY_26939
0 · Reply
ZacksResearch
ZacksResearch Dec. 31 at 12:00 PM
$HOG retention case is still intact — but it’s not risk-free. 🏍️ Harley-Davidson’s operating revamp, HDFS partnerships, and LiveWire momentum support staying invested, even as tariffs and inventory risks remain a real overhang. Get the full risk/reward view before making your next move 👉 https://www.zacks.com/stock/news/2810648/heres-why-you-should-retain-harley-davidson-in-your-portfolio-now?cid=sm-stocktwits-2-2810648-teaser-26938&ADID=SYND_STOCKTWITS_TWEET_2_2810648_TEASER_26938
0 · Reply
Gemineye
Gemineye Dec. 29 at 8:24 PM
$HOG Again!!!
0 · Reply
Gemineye
Gemineye Dec. 23 at 3:59 PM
$HOG Harley men!
0 · Reply
Blockedipaddress
Blockedipaddress Dec. 22 at 8:28 PM
$HOG its delightful watching Harley Davidson Marketing Companys failure.
1 · Reply
TalkMarkets
TalkMarkets Dec. 21 at 7:20 PM
A #HarleyDavidson #Trade $HOG https://talkmarkets.com/content/stocks--equities/a-harley-davidson-trade?post=546046&userid=123969
0 · Reply
TrumpTrainz2024
TrumpTrainz2024 Dec. 19 at 2:40 PM
$NKE wow a worse performer than $HOG
0 · Reply
Blockedipaddress
Blockedipaddress Dec. 19 at 12:19 PM
$HOG i have a licensed Harley Davidson candles for $200 a piece……. suckers
0 · Reply
Blockedipaddress
Blockedipaddress Dec. 19 at 12:16 PM
$HOG this implosion is delightful. Well deserved.
0 · Reply