Harley-Davidson Inc (HOG) Stock Price, Quote & News

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its tradema...

Industry: Recreational Vehicles

Sector: Consumer Cyclical

Phone: 414 342 4680

Website: www.harley-davidson.com

Address:

3700 West Juneau Avenue, Milwaukee, United States

Livewireto100 Aug. 4 at 4:31 PM

$HOG rallying to new highs on insider buying $LVWR which is 88% owned by Harley Davidson is doing the opposite

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HedgeFollow Aug. 4 at 3:26 PM

🔍 𝗙𝗥𝗘𝗦𝗛 𝗕𝗨𝗬𝗦: Among the 𝗟𝗮𝗿𝗴𝗲𝘀𝘁 𝗜𝗻𝘀𝗶𝗱𝗲𝗿 𝗕𝘂𝘆𝘀 in the past week: $BSX - $227K (5k shares at $45.48) $HOG - $983K (40k shares at $24.57) $HUN - $981K (100k shares at $9.81) Boston Scientific at $45 was an excellent level to buy in. Source: https://hedgefollow.com/largest-insider-buys.php

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Livewireto100 Aug. 4 at 2:33 PM

$HOG $LVWR Livewire market maker is shorting and manipulating stock, paying for press releases misrepresenting insider share vesting and selling plans which are yearly and pre-established

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Livewireto100 Aug. 4 at 2:29 PM

$HOG 1M insider buy, HOG owns most of Livewire $LVWR

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Livewireto100 Aug. 4 at 2:14 AM

$HOG owns over 80% of Livewire , 4% owned by Kymco, the rest is owned by hedge funds, mostly Russel index and blackrock. Yet Livewire is one of the most shorted stocks on the market with a borrow fee of 970% and 0 short shares available. 12m shares in the float, over 25x that amount recently traded $LVWR

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Estimize Jul. 30 at 1:15 PM

Wall St is expecting 0.46 EPS for $HOG Q3 [Reporting 10/28 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont

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EarningsInsider Jul. 23 at 3:02 PM

https://www.marketbeat.com/earnings/reports/2026-7-23-harley-davidson-inc-stock/ $HOG Harley-Davidson Earnings Transcript

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Estimize Jul. 23 at 12:06 PM

$HOG reported 0.75 EPS and 1,104 revenue for Q2. http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_content=HOG&utm_med

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StocktwitsEarnings Jul. 23 at 10:58 AM

$HOG Q2 '26 Earnings Results & Recap • Reported GAAP EPS of $0.76 down -14.61% YoY • Reported revenue of $1.23B down -5.86% YoY • Harley-Davidson, Inc. now expects full-year 2026 HDMC global motorcycle retail sales of 133,500 to 138,500 units, HDMC operating income of $10 million to $50 million, and HDFS operating income of $55-65 million.

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OnlyFibs Jul. 21 at 10:43 PM

Harley-Davidson Inc $HOG powers iconic heavyweight motorcycle manufacturing and lifestyle brand ecosystems while navigating evolving consumer cycles. Price action is pressing through a major multi-month descending trendline on the 8 hour chart near the 28.45 dollar zone as buyers test critical overhead supply. 🐂🎯 Bull Key Levels: A firm break and hold above the 31.00 dollar resistance ceiling is required to confirm momentum continuation toward upper multi-year supply zones. 🐂🔥 Bear Key Levels: Bulls must defend the 25.00 dollar support floor to keep this breakout structure intact. 🐻⚠️ Take Profit Targets: 34.00 / 38.00 dollars. 💰💸 #hovdid $HOG #motorcycles #stocks #trading

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Harley-Davidson price target raised to $17 from $15 at Morgan Stanley

HOG

2026-07-24T11:15:27.000Z - 11 days ago

Harley-Davidson price target raised to $30 from $28 at Baird

HOG

Jul 23, 2026, 9:00 AM EDT - 12 days ago

Harley-Davidson Earnings Call Transcript: Q2 2026

Jul 23, 2026, 9:00 AM EDT - 12 days ago

Harley-Davidson Earnings release: Q2 2026

Jul 23, 2026, 9:00 AM EDT - 12 days ago

Harley-Davidson Slides: Q2 2026

Jul 23, 2026, 8:41 AM EDT - 12 days ago

Harley-Davidson posts lower quarterly results as raw material costs rise

HOG

Jul 23, 2026, 7:38 AM EDT - 12 days ago

Harley-Davidson Raises Outlook on Strong North American Sales

HOG

2026-07-23T11:06:59.000Z - 12 days ago

Harley-Davidson reports Q2 EPS 75c, consensus 64c

HOG

2026-07-23T11:05:27.000Z - 12 days ago

Harley-Davidson provides updated 2026 outlook

HOG

Jul 23, 2026, 7:00 AM EDT - 12 days ago

Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance

HOG

2026-07-20T10:00:22.000Z - 15 days ago

Harley-Davidson upgraded to Buy from Hold at Loop Capital

HOG

2026-07-12T23:40:05.000Z - 22 days ago

Harley-Davidson price target raised to $27 from $26 at Citi

HOG

Jul 7, 2026, 6:00 PM EDT - 27 days ago

Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026

HOG

2026-07-06T13:40:23.000Z - 4 weeks ago

Harley-Davidson price target raised to $30 from $25 at DA Davidson

HOG

Jun 11, 2026, 4:43 PM EDT - 7 weeks ago

Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'

HOG

Jun 9, 2026, 10:08 AM EDT - 2 months ago

Harley-Davidson to bring Revolution Max production back to US

HOG

2026-06-09T13:21:32.000Z - 2 months ago

Harley-Davidson announces return of Revolution Max production to U.S.

HOG

Jun 9, 2026, 9:15 AM EDT - 2 months ago

Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities

HOG

Jun 5, 2026, 3:22 PM EDT - 2 months ago

Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership

HOG

Jun 3, 2026, 2:05 PM EDT - 2 months ago

Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke' leadership: ‘Leave and go to another brand'

HOG

Jun 2, 2026, 12:06 PM EDT - 2 months ago

Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference

HOG

May 21, 2026, 4:40 PM EDT - 2 months ago

Harley-Davidson, Inc. Declares Dividend

HOG

May 21, 2026, 4:00 PM EDT - 2 months ago

Harley-Davidson Transcript: AGM 2026

2026-05-19T11:46:02.000Z - 2 months ago

Harley-Davidson price target raised to $15 from $12 at Morgan Stanley

HOG

2026-05-11T10:32:25.000Z - 3 months ago

Harley-Davidson price target raised to $26 from $19 at UBS

HOG

2026-05-07T11:02:53.000Z - 3 months ago

Harley-Davidson price target raised to $26 from $23 at Citi

HOG

2026-05-07T09:34:53.000Z - 3 months ago

Harley-Davidson price target raised to $28 from $24 at Baird

HOG

May 5, 2026, 10:09 AM EDT - 3 months ago

Harley-Davidson Stock Pops on Solid Earnings. It Has a Turnaround Plan.

HOG

May 5, 2026, 9:00 AM EDT - 3 months ago

Harley-Davidson Earnings Call Transcript: Q1 2026

May 5, 2026, 9:00 AM EDT - 3 months ago

Harley-Davidson Earnings release: Q1 2026

May 5, 2026, 9:00 AM EDT - 3 months ago

Harley-Davidson Slides: Q1 2026

May 5, 2026, 9:00 AM EDT - 3 months ago

Harley-Davidson Quarterly report: Q1 2026

2026-05-05T11:23:51.000Z - 3 months ago

Harley-Davidson sees FY26 operating income $45M-$60M

HOG

2026-05-05T11:20:45.000Z - 3 months ago

Harley-Davidson announces new strategic plan to deliver growth

HOG

2026-05-05T11:08:22.000Z - 3 months ago

Harley-Davidson reports Q1 EPS 22c, consensus 23c

HOG

May 5, 2026, 7:02 AM EDT - 3 months ago

Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford

HOG

May 5, 2026, 7:00 AM EDT - 3 months ago

Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth

HOG

May 5, 2026, 7:00 AM EDT - 3 months ago

Harley-Davidson Delivers First Quarter Financial Results

HOG

May 5, 2026, 6:53 AM EDT - 3 months ago

Harley-Davidson bets on affordable models, dealer network in latest turnaround effort

HOG

2026-05-01T10:21:13.000Z - 3 months ago

Harley-Davidson recalling 88,000 motorcycles in U.S.

HOG

2026-05-01T10:10:50.000Z - 3 months ago

Harley-Davidson recalling 88,000 motorcycles in U.S.

HOG

May 1, 2026, 3:29 AM EDT - 3 months ago

Harley-Davidson recalls around 88,000 motorcycles over Airbox Baseplate issue, NHTSA says

HOG

Apr 23, 2026, 9:45 PM EDT - 3 months ago

Harley-Davidson issues recall for nearly 17,000 motorcycles over brake failure issue

HOG

Apr 22, 2026, 11:00 AM EDT - 3 months ago

Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection

HOG

Apr 21, 2026, 7:00 AM EDT - 3 months ago

Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026

HOG

Apr 16, 2026, 10:00 AM EDT - 3 months ago

Harley-Davidson Transcript: Status update

Apr 16, 2026, 10:00 AM EDT - 3 months ago

Harley-Davidson Slides: Status update

Apr 14, 2026, 5:29 PM EDT - 3 months ago

Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026

HOG

Apr 9, 2026, 11:00 AM EDT - 4 months ago

HARLEY-DAVIDSON LAUNCHES RIDE

HOG

Apr 9, 2026, 8:00 AM EDT - 4 months ago

Harley-Davidson Proxy statement: Proxy filing

Apr 9, 2026, 8:00 AM EDT - 4 months ago

Harley-Davidson Proxy statement: Proxy filing

Apr 8, 2026, 1:00 PM EDT - 4 months ago

The Big 3: HOG, WMT, MRVL

MRVL WMT HOG

Mar 5, 2026, 8:00 AM EST - 5 months ago

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding €700,000,000 5.125 per cent. Guaranteed Notes due 2026

HOG

Mar 3, 2026, 4:00 PM EST - 5 months ago

Harley-Davidson, Inc. to Present at Citi's 2026 Global Consumer & Retail Conference

HOG

Feb 11, 2026, 5:24 PM EST - 6 months ago

This iconic American brand's debt may be on the verge of junk status

HOG

Feb 10, 2026, 9:56 AM EST - 6 months ago

Harley-Davidson Stock Plunges Then Pops After Earnings Report. This Is Why.

HOG

Feb 10, 2026, 9:00 AM EST - 6 months ago

Harley-Davidson Earnings Call Transcript: Q4 2025

Feb 10, 2026, 9:00 AM EST - 6 months ago

Harley-Davidson Annual report: Q4 2025

Feb 10, 2026, 9:00 AM EST - 6 months ago

Harley-Davidson Earnings release: Q4 2025

Feb 10, 2026, 9:00 AM EST - 6 months ago

Harley-Davidson Slides: Q4 2025

Feb 10, 2026, 7:42 AM EST - 6 months ago

Harley-Davidson Loss Widens on Falling Motorcycle Sales

HOG

Feb 10, 2026, 7:00 AM EST - 6 months ago

Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook

HOG

Feb 10, 2026, 6:57 AM EST - 6 months ago

Harley-Davidson's fourth-quarter loss widens

HOG

Feb 7, 2026, 10:57 AM EST - 6 months ago

India-US trade deal gives tariff-free access to Harley bikes, no reprieve for Tesla

INDA TSLA HOG

Jan 26, 2026, 9:30 AM EST - 6 months ago

Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2025 Results on February 10, 2026

HOG

Dec 10, 2025, 5:52 PM EST - 8 months ago

Harley-Davidson Makes Executive Changes Under New CEO

HOG

Dec 10, 2025, 4:15 PM EST - 8 months ago

Harley-Davidson Announces Key Leadership Changes

HOG

Dec 2, 2025, 7:55 AM EST - 8 months ago

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028

HOG

Nov 24, 2025, 6:00 AM EST - 9 months ago

Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

HOG

Nov 21, 2025, 3:08 PM EST - 9 months ago

Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

HOG

Nov 17, 2025, 9:15 AM EST - 9 months ago

Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029

HOG

Nov 4, 2025, 9:00 AM EST - 9 months ago

Harley-Davidson Earnings Call Transcript: Q3 2025

Nov 4, 2025, 9:00 AM EST - 9 months ago

Harley-Davidson Quarterly report: Q3 2025

Nov 4, 2025, 9:00 AM EST - 9 months ago

Harley-Davidson Earnings release: Q3 2025

Nov 4, 2025, 9:00 AM EST - 9 months ago

Harley-Davidson Slides: Q3 2025

Nov 4, 2025, 8:53 AM EST - 9 months ago

Harley Davidson shares surge after Q3 earnings beat despite weak motorcycle sales

HOG

Nov 4, 2025, 7:51 AM EST - 9 months ago

Harley-Davidson Smashed Earnings Expectations. Why the Stock Is Down.

HOG

Nov 4, 2025, 7:28 AM EST - 9 months ago

Harley-Davidson Profit Rises Despite Weak Consumer Confidence

HOG

Nov 4, 2025, 7:00 AM EST - 9 months ago

Harley-Davidson Delivers Third Quarter Financial Results

HOG

Nov 4, 2025, 6:57 AM EST - 9 months ago

Harley-Davidson's third-quarter profit rises

HOG

Nov 3, 2025, 7:03 PM EST - 9 months ago

HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS

HOG

Oct 27, 2025, 10:50 AM EDT - 10 months ago

Sell Harley Stock, Analyst Says. 2 Factors ‘Overwhelming' the Motorcycle Industry.

HOG

Oct 15, 2025, 5:30 PM EDT - 10 months ago

Harley-Davidson, Inc. To Report Third Quarter 2025 Results on November 4, 2025

HOG

Oct 2, 2025, 11:02 AM EDT - 10 months ago

Harley-Davidson and Realtree® Release "Get Lost" Collaboration

HOG

Sep 15, 2025, 4:30 PM EDT - 11 months ago

Harley-Davidson, Inc. Announces Appointment of Two New Independent Directors

HOG YETI

Aug 25, 2025, 5:00 PM EDT - 1 year ago

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

HOG KKR

Aug 4, 2025, 11:01 AM EDT - 1 year ago

Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues

HOG

Livewireto100 Aug. 4 at 4:31 PM

$HOG rallying to new highs on insider buying $LVWR which is 88% owned by Harley Davidson is doing the opposite

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HedgeFollow Aug. 4 at 3:26 PM

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Livewireto100 Aug. 4 at 2:33 PM

$HOG $LVWR Livewire market maker is shorting and manipulating stock, paying for press releases misrepresenting insider share vesting and selling plans which are yearly and pre-established

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Livewireto100 Aug. 4 at 2:29 PM

$HOG 1M insider buy, HOG owns most of Livewire $LVWR

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Livewireto100 Aug. 4 at 2:14 AM

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Estimize Jul. 30 at 1:15 PM

Wall St is expecting 0.46 EPS for $HOG Q3 [Reporting 10/28 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont

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EarningsInsider Jul. 23 at 3:02 PM

https://www.marketbeat.com/earnings/reports/2026-7-23-harley-davidson-inc-stock/ $HOG Harley-Davidson Earnings Transcript

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Estimize Jul. 23 at 12:06 PM

$HOG reported 0.75 EPS and 1,104 revenue for Q2. http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_content=HOG&utm_med

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StocktwitsEarnings Jul. 23 at 10:58 AM

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OnlyFibs Jul. 21 at 10:43 PM

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AnomalyDetective Jul. 21 at 1:13 PM

💥 January Piotroski-Graham value portfolio +24.1% YTD compared to S&P 500 #SPX +9.3% YTD adjusted for dividends. $HOG still going strong as discussed here: https://seekingalpha.com/article/4891847-the-years-most-positive-signal-rallies-markets-iran-risk-favors-select-sectors More value selections here 👉 https://seekingalpha.com/article/4918983-while-everyone-chases-ai-value-remains-a-winner-new-mid-year-piotroski-selections

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parcha Jul. 20 at 5:49 PM

S&P 500 and Nasdaq are higher to start the week as U.S. oil wavers, chipmakers rise $HOG Harley-Davidson is a buying opportunity on growing demand for its motorbikes, according to Loop Capital. Analyst Brandon Rollé upgraded the stock to buy from hold, with a $32.00 price target reflecting 20% upside from Friday’s close. The stock is already up 33% this year. It was last up around 3% in morning trading Monday. “Dealer feedback on inventory management, new product launches, P&A upside and Flex Financing was overwhelmingly positive, influencing our favorable view on the stock,” Rollé wrote on Monday. https://www.cnbc.com/2026/07/19/stock-market-today-live-updates.html?__source=iosappshare%7Ccom.stocktwits.StockTwits.STShareExtension

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topstockalerts Jul. 20 at 3:54 PM

Harley-Davidson is a buying opportunity on growing demand for its motorbikes, according to Loop Capital. Analyst Brandon Rollé upgraded the stock to buy from hold, with a $32.00 price target reflecting 20% upside from Friday’s close. The stock is already up 33% this year. It was last up around 3% in morning trading Monday. “Dealer feedback on inventory management, new product launches, P&A upside and Flex Financing was overwhelmingly positive, influencing our favorable view on the stock,” Rollé wrote on Monday. $HOG

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Estimize Jul. 15 at 10:48 PM

Wall St is expecting 0.63 EPS for $HOG Q2 [Reporting 07/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont

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Estimize Jul. 13 at 2:10 PM

Wall St is expecting 0.63 EPS for $HOG Q2 [Reporting 07/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont

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topstockalerts Jul. 8 at 10:23 PM

S&P Global Ratings downgraded Harley-Davidson's credit rating to BB+ from BBB-, moving the motorcycle maker into speculative-grade territory, citing expectations that it could take several years for adjusted EBITDA margins to recover to around 10%. The agency also cut the rating on Harley's unsecured debt to BB+, lowered Harley-Davidson Financial Services' short-term rating to B from A-3, and removed all CreditWatch negative designations. The downgrade follows Harley's new "Back to Bricks" strategy, which prioritizes market share through more affordable motorcycles, including the return of the Sportster and the new Sprint model. S&P expects adjusted EBITDA margins to remain between 5% and 6% in 2026, with restructuring costs and tariff-related expenses continuing to pressure profitability despite a planned $150 million cost-cutting program. $HOG

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Estimize Jul. 6 at 2:09 PM

Wall St is expecting 0.63 EPS for $HOG Q2 [Reporting 07/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont

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TrendSpider Jul. 5 at 5:49 PM

Find me a more American wedge... I'll wait $HOG 🇺🇸

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Estimize Jun. 29 at 2:09 PM

Wall St is expecting 0.63 EPS for $HOG Q2 [Reporting 07/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont

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LafayetteRonaldHubbard Jun. 22 at 6:24 PM

$LUNR what are you talking about? $GAYMF $CAKE $HOG

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Estimize Jun. 15 at 2:12 PM

Wall St is expecting 0.63 EPS for $HOG Q2 [Reporting 07/23 BMO] http://www.estimize.com/intro/hog?chart=historical&metric_name=eps&utm_cont

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OnlyFibs Jun. 13 at 7:07 PM

$HOG is making a calculated move, bringing Revolution Max engine production back to U.S. soil. This isn't just about manufacturing—it’s the cornerstone of the "Back to the Bricks" strategy to restore profitability. If they can ramp York, PA output to 100k+ bikes by 2027, the long-term earnings story shifts. Watching that $26.90 hurdle closely. 🐂 Bull Level: Clear $26.90 to validate the turnaround momentum. 🐻 Bear Level: $24.00 must hold to keep the recovery thesis alive. #HOG #HarleyDavidson #BackToTheBricks #Manufacturing #hovdid

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Market Cap	2.58B
Revenue (ttm)	4.47B
Net Income (ttm)	338.74M
EPS (ttm)	N/A
PE Ratio	15.12
Forward PE	48.95
Profit Margin	7.57%
Debt to Equity Ratio	0.72

Volume	1,141,744
Avg Vol	2,772,576
Day's Range	N/A - N/A
Shares Out	105.27M
Stochastic %K	24%
Beta	1.26
Analysts	Sell
Price Target	$27.58