Market Cap 2.38B
Revenue (ttm) 4.47B
Net Income (ttm) 338.74M
EPS (ttm) N/A
PE Ratio 7.77
Forward PE 14.27
Profit Margin 7.57%
Debt to Equity Ratio 0.94
Volume 2,873,700
Avg Vol 3,264,540
Day's Range N/A - N/A
Shares Out 118.14M
Stochastic %K 37%
Beta 1.39
Analysts Sell
Price Target $24.22

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related service...

Industry: Recreational Vehicles
Sector: Consumer Cyclical
Phone: 414 342 4680
Address:
3700 West Juneau Avenue, Milwaukee, United States
afgncap
afgncap Feb. 18 at 7:19 PM
$HOG how is this still staying supported above $20???
0 · Reply
Gemineye
Gemineye Feb. 13 at 4:27 PM
$HOG Lower please! You did this to yourself! Woke and oh let’s make every dealership have hundreds of sq. Ft. For Chyna clothing!
0 · Reply
ZacksResearch
ZacksResearch Feb. 13 at 3:50 PM
$HOG posts a wider Q4 loss — is the ride getting rougher? Revenues down 28%, with tariffs hitting margins hard Global retail fell 12% as consumer confidence wanes Projected LiveWire and HDFS losses add to the pressure Full breakdown here 👉 https://www.zacks.com/stock/news/2869085/how-to-approach-harley-davidson-stock-after-q4-earnings-release?cid=sm-stocktwits-2-2869085-body-33538&ADID=SYND_STOCKTWITS_TWEET_2_2869085_BODY_33538
0 · Reply
ZacksResearch
ZacksResearch Feb. 13 at 2:50 PM
$HOG just hit a pothole — and 2026 doesn’t look smooth Q4 showed a wider loss as revenues sank 28%, tariffs weighed, and retail slid. Even more concerning, the 2026 outlook points to continued pressure ahead. That’s a tough setup for bulls. See how to approach the stock from here 👉 https://www.zacks.com/stock/news/2869085/how-to-approach-harley-davidson-stock-after-q4-earnings-release?cid=sm-stocktwits-2-2869085-teaser-33521&ADID=SYND_STOCKTWITS_TWEET_2_2869085_TEASER_33521
0 · Reply
OnlyFibs
OnlyFibs Feb. 12 at 2:18 AM
$HOG close over 22 and its on breakout alert #hovdid
1 · Reply
Robertbirch
Robertbirch Feb. 11 at 8:21 PM
$HOG waiting for 4th quarter hedge funds activity in stock Strong in 3rd Strong. Sold for small profit after ER..Hopefully will hear next week or sooner
0 · Reply
OptionSamurai
OptionSamurai Feb. 11 at 4:05 PM
A new candidate for a wheel strategy on our screener: $HOG You can sell a put strike 17.5 (4.4 ATRs away) for 27-Feb-26. Return is 1.2% and 26.0% annualized. ✔ Breakeven is 16.3% away ✔ Dividend yield if assigned is 3.4% ✔ Annualized covered call return is 36.1% 💵 Company has a fundamental score of 10 and a growth score of 7 📈 IV percentile is 52.0% 🔥 See more results & create your own scan here: https://bit.ly/3lR1xIP
0 · Reply
mbracing113
mbracing113 Feb. 10 at 11:07 PM
$HOG what’s the chance of this going to $15 in the next 3 days?
1 · Reply
RunnerSignals
RunnerSignals Feb. 10 at 9:12 PM
Stocks Bounce Back from Lows $VZLA $HOG $NWL $RUN hit session lows but bounced hard
0 · Reply
topstockalerts
topstockalerts Feb. 10 at 8:54 PM
Harley-Davidson shares reversed early losses and rose after investors looked past weak fourth-quarter results and disappointing 2026 guidance. The company reported a larger-than-expected loss and a sharp year-over-year drop in sales, while forecasting operating income well below Wall Street expectations and significantly lower financial services income. Despite the poor headline numbers, sentiment improved as investors focused on early signs of stabilization under the new CEO, including declining dealer inventories and plans for higher motorcycle shipments in 2026. With the stock already down sharply over the past year, markets appeared willing to bet on gradual improvement rather than near-term earnings pressure. $HOG $C $SPX $DJIA
0 · Reply
Latest News on HOG
Harley-Davidson, Inc. Declares Dividend

Feb 13, 2026, 5:00 PM EST - 9 days ago

Harley-Davidson, Inc. Declares Dividend


Harley-Davidson Q4: Weak Earnings Amid Strategy Reset

Feb 12, 2026, 12:54 PM EST - 10 days ago

Harley-Davidson Q4: Weak Earnings Amid Strategy Reset


Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript

Feb 10, 2026, 12:54 PM EST - 12 days ago

Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript


Harley-Davidson Loss Widens on Falling Motorcycle Sales

Feb 10, 2026, 7:42 AM EST - 12 days ago

Harley-Davidson Loss Widens on Falling Motorcycle Sales


Harley-Davidson's fourth-quarter loss widens

Feb 10, 2026, 6:57 AM EST - 12 days ago

Harley-Davidson's fourth-quarter loss widens


Harley-Davidson: Extremely Undervalued And Heavily Shorted

Jan 28, 2026, 10:08 AM EST - 25 days ago

Harley-Davidson: Extremely Undervalued And Heavily Shorted


Harley-Davidson Makes Executive Changes Under New CEO

Dec 10, 2025, 5:52 PM EST - 2 months ago

Harley-Davidson Makes Executive Changes Under New CEO


Harley-Davidson Announces Key Leadership Changes

Dec 10, 2025, 4:15 PM EST - 2 months ago

Harley-Davidson Announces Key Leadership Changes


Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript

Nov 4, 2025, 3:36 PM EST - 3 months ago

Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript


Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Nov 4, 2025, 7:28 AM EST - 3 months ago

Harley-Davidson Profit Rises Despite Weak Consumer Confidence


Harley-Davidson Delivers Third Quarter Financial Results

Nov 4, 2025, 7:00 AM EST - 3 months ago

Harley-Davidson Delivers Third Quarter Financial Results


Harley-Davidson's third-quarter profit rises

Nov 4, 2025, 6:57 AM EST - 3 months ago

Harley-Davidson's third-quarter profit rises


Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Oct 2, 2025, 11:02 AM EDT - 5 months ago

Harley-Davidson and Realtree® Release "Get Lost" Collaboration


Harley-Davidson Names Topgolf Leader as New CEO

Aug 4, 2025, 7:44 AM EDT - 7 months ago

Harley-Davidson Names Topgolf Leader as New CEO


Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Aug 4, 2025, 7:14 AM EDT - 7 months ago

Harley-Davidson names Topgolf's Arthur Starrs as new CEO


Harley-Davidson Stock Skyrockets. It Wasn't Earnings.

Jul 30, 2025, 11:07 AM EDT - 7 months ago

Harley-Davidson Stock Skyrockets. It Wasn't Earnings.


Harley-Davidson posts lower second-quarter profit

Jul 30, 2025, 7:01 AM EDT - 7 months ago

Harley-Davidson posts lower second-quarter profit


Will Harley-Davidson Stock Rise On Its Upcoming Earnings?

Jul 28, 2025, 5:35 AM EDT - 7 months ago

Will Harley-Davidson Stock Rise On Its Upcoming Earnings?


Harley-Davidson's Challenges Necessitate Extreme Caution

Jul 26, 2025, 1:38 AM EDT - 7 months ago

Harley-Davidson's Challenges Necessitate Extreme Caution


Harley-Davidson Gets Back to Business

May 19, 2025, 4:30 PM EDT - 9 months ago

Harley-Davidson Gets Back to Business


afgncap
afgncap Feb. 18 at 7:19 PM
$HOG how is this still staying supported above $20???
0 · Reply
Gemineye
Gemineye Feb. 13 at 4:27 PM
$HOG Lower please! You did this to yourself! Woke and oh let’s make every dealership have hundreds of sq. Ft. For Chyna clothing!
0 · Reply
ZacksResearch
ZacksResearch Feb. 13 at 3:50 PM
$HOG posts a wider Q4 loss — is the ride getting rougher? Revenues down 28%, with tariffs hitting margins hard Global retail fell 12% as consumer confidence wanes Projected LiveWire and HDFS losses add to the pressure Full breakdown here 👉 https://www.zacks.com/stock/news/2869085/how-to-approach-harley-davidson-stock-after-q4-earnings-release?cid=sm-stocktwits-2-2869085-body-33538&ADID=SYND_STOCKTWITS_TWEET_2_2869085_BODY_33538
0 · Reply
ZacksResearch
ZacksResearch Feb. 13 at 2:50 PM
$HOG just hit a pothole — and 2026 doesn’t look smooth Q4 showed a wider loss as revenues sank 28%, tariffs weighed, and retail slid. Even more concerning, the 2026 outlook points to continued pressure ahead. That’s a tough setup for bulls. See how to approach the stock from here 👉 https://www.zacks.com/stock/news/2869085/how-to-approach-harley-davidson-stock-after-q4-earnings-release?cid=sm-stocktwits-2-2869085-teaser-33521&ADID=SYND_STOCKTWITS_TWEET_2_2869085_TEASER_33521
0 · Reply
OnlyFibs
OnlyFibs Feb. 12 at 2:18 AM
$HOG close over 22 and its on breakout alert #hovdid
1 · Reply
Robertbirch
Robertbirch Feb. 11 at 8:21 PM
$HOG waiting for 4th quarter hedge funds activity in stock Strong in 3rd Strong. Sold for small profit after ER..Hopefully will hear next week or sooner
0 · Reply
OptionSamurai
OptionSamurai Feb. 11 at 4:05 PM
A new candidate for a wheel strategy on our screener: $HOG You can sell a put strike 17.5 (4.4 ATRs away) for 27-Feb-26. Return is 1.2% and 26.0% annualized. ✔ Breakeven is 16.3% away ✔ Dividend yield if assigned is 3.4% ✔ Annualized covered call return is 36.1% 💵 Company has a fundamental score of 10 and a growth score of 7 📈 IV percentile is 52.0% 🔥 See more results & create your own scan here: https://bit.ly/3lR1xIP
0 · Reply
mbracing113
mbracing113 Feb. 10 at 11:07 PM
$HOG what’s the chance of this going to $15 in the next 3 days?
1 · Reply
RunnerSignals
RunnerSignals Feb. 10 at 9:12 PM
Stocks Bounce Back from Lows $VZLA $HOG $NWL $RUN hit session lows but bounced hard
0 · Reply
topstockalerts
topstockalerts Feb. 10 at 8:54 PM
Harley-Davidson shares reversed early losses and rose after investors looked past weak fourth-quarter results and disappointing 2026 guidance. The company reported a larger-than-expected loss and a sharp year-over-year drop in sales, while forecasting operating income well below Wall Street expectations and significantly lower financial services income. Despite the poor headline numbers, sentiment improved as investors focused on early signs of stabilization under the new CEO, including declining dealer inventories and plans for higher motorcycle shipments in 2026. With the stock already down sharply over the past year, markets appeared willing to bet on gradual improvement rather than near-term earnings pressure. $HOG $C $SPX $DJIA
0 · Reply
Sierradude
Sierradude Feb. 10 at 5:41 PM
$HOG They'll just increase margins on the big touring bikes again. It's the Jochen way. Won't get my dollars though, I'll stick with my old twin cam...
1 · Reply
ZacksResearch
ZacksResearch Feb. 10 at 4:38 PM
$HOG takes a hit with a wider-than-expected Q4 loss EPS loss of $2.44 vs. Zacks Consensus Estimate of a loss of $0.92 Consolidated revenues down 28% from the prior-year quarter Motorcycle shipments miss estimates, dropping 4% from the year-ago quarter Full breakdown here 👉 https://www.zacks.com/stock/news/2847693/harley-q4-earnings-miss-expectations-revenues-fall-yy?cid=sm-stocktwits-2-2847693-body-32823&ADID=SYND_STOCKTWITS_TWEET_2_2847693_BODY_32823
0 · Reply
prismmarketview
prismmarketview Feb. 10 at 3:39 PM
Harley-Davidson (NYSE: $HOG) is sliding after Q4 results showed a wider‑than‑expected loss and a 28% revenue drop, with investors focused on weak 2026 guidance that calls for its core motorcycle segment to hover around breakeven as the company reins in shipments to match soft retail demand despite support from a capital‑light, dividend‑rich finance arm. https://prismmarketview.com/harley-davidson-shares-slide-after-weak-guidance-dents-q4-beat/
0 · Reply
ZacksResearch
ZacksResearch Feb. 10 at 3:38 PM
Rough Q4 for $HOG — losses widen as revenue drops hard Q4 earnings missed expectations with a wider loss, as revenues fell 28% year over year and segment performance came in mixed — putting new 2026 guidance firmly in focus. See the full breakdown and what investors should watch next 👉 https://www.zacks.com/stock/news/2847693/harley-q4-earnings-miss-expectations-revenues-fall-yy?cid=sm-stocktwits-2-2847693-teaser-32801&ADID=SYND_STOCKTWITS_TWEET_2_2847693_TEASER_32801
0 · Reply
BSL6356
BSL6356 Feb. 10 at 3:13 PM
$HOG How is this green?!? LOL The numbers were horrible.
1 · Reply
Steveweller
Steveweller Feb. 10 at 2:48 PM
$HOG i had a pre market put order in for 18.50. Happy I cancelled before the opening bell.
0 · Reply
mrohde
mrohde Feb. 10 at 2:35 PM
0 · Reply
AnalystKrishna
AnalystKrishna Feb. 10 at 2:25 PM
$HOG HOG, Harley Davidson, now at 17.6 in preopen, down 12.6% on Feb-02-2026 :: Per ongoing chart pattern, everytime it hits the lwoer trendline, it rises 50-80% in shortterm Investing approach --> Buy few now Accumulate after 21, 24 weak below 17 Expected ROI from cmp 17.78 till TP 27 --> 52.5% FYI, i have invested today at 17.7
1 · Reply
kellysmith1
kellysmith1 Feb. 10 at 2:17 PM
$HOG crash at open..get out..
2 · Reply
CitadelCEO69
CitadelCEO69 Feb. 10 at 2:15 PM
$HOG Nobody buys a Harley anymore and the people that can afford one go for oldtimers...
0 · Reply
AStrokeOfLuck
AStrokeOfLuck Feb. 10 at 2:06 PM
0 · Reply
Cutlass
Cutlass Feb. 10 at 2:03 PM
$HOG Will review under 15 - alert set ⏰
0 · Reply