Market Cap 1.97B
Revenue (ttm) 4.47B
Net Income (ttm) 338.74M
EPS (ttm) N/A
PE Ratio 6.75
Forward PE 15.93
Profit Margin 7.57%
Debt to Equity Ratio 0.94
Volume 3,393,700
Avg Vol 3,588,062
Day's Range N/A - N/A
Shares Out 111.85M
Stochastic %K 14%
Beta 1.42
Analysts Sell
Price Target $23.33

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its tradema...

Industry: Recreational Vehicles
Sector: Consumer Cyclical
Phone: 414 342 4680
Address:
3700 West Juneau Avenue, Milwaukee, United States
HedgeFollow
HedgeFollow Mar. 14 at 8:17 AM
⬜⬜⬜⬜⬜⬜ 🔍 𝗙𝗿𝗲𝘀𝗵 𝗕𝘂𝘆𝘀 🔎 Among the Largest Insider Buys in the past week: $CPNG Coupang $PTLO Portillos $GOGO Gogo $FOUR Shift4 Payments $HOG Harley Davidson Looks like company insiders are buying up near the 52 week lows. Source: https://hedgefollow.com/largest-insider-buys.php
0 · Reply
Broview
Broview Mar. 14 at 7:08 AM
$HOG too early to jump in? We are in recession technically?
0 · Reply
Robertbirch
Robertbirch Mar. 14 at 4:09 AM
$HOG I'm back in valuations compelling . Financial strength now better than 10 year median
0 · Reply
ADKnomad
ADKnomad Mar. 13 at 5:48 PM
$HOG price for parts to skyrocket
0 · Reply
PermianTrader
PermianTrader Mar. 13 at 1:52 PM
$HOG 17.60 nibbling some. If 52-week low breaks I'm out.
2 · Reply
erevnon
erevnon Mar. 11 at 2:27 PM
Wells Fargo initiates coverage on Harley-Davidson $HOG at Underweight rating and announces a price target of https://marketsblock.com/stock-upgrades-and-downgrades/
0 · Reply
DT8888
DT8888 Mar. 11 at 1:45 PM
$ORCL Love ya Mat! BTMFD easy LONG $HOG
1 · Reply
CEOBuysDisclosures
CEOBuysDisclosures Mar. 9 at 10:35 PM
$HOG CEO purchased 15,000 shares at $19.10 for a total of $286,500. Starrs Artie now owns 15,000 shares. https://ceo-buys.com
0 · Reply
lilSinnySinSin
lilSinnySinSin Mar. 6 at 6:11 PM
$HOG i just went short.. so we can expect this to skyrocket now.
0 · Reply
Shanna788
Shanna788 Mar. 6 at 3:32 AM
$HOG expected with inflation sores increase in products prices and revenue.
0 · Reply
Latest News on HOG
Harley-Davidson, Inc. Declares Dividend

Feb 13, 2026, 5:00 PM EST - 4 weeks ago

Harley-Davidson, Inc. Declares Dividend


Harley-Davidson Q4: Weak Earnings Amid Strategy Reset

Feb 12, 2026, 12:54 PM EST - 4 weeks ago

Harley-Davidson Q4: Weak Earnings Amid Strategy Reset


Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript

Feb 10, 2026, 12:54 PM EST - 4 weeks ago

Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript


Harley-Davidson Loss Widens on Falling Motorcycle Sales

Feb 10, 2026, 7:42 AM EST - 4 weeks ago

Harley-Davidson Loss Widens on Falling Motorcycle Sales


Harley-Davidson's fourth-quarter loss widens

Feb 10, 2026, 6:57 AM EST - 4 weeks ago

Harley-Davidson's fourth-quarter loss widens


Harley-Davidson: Extremely Undervalued And Heavily Shorted

Jan 28, 2026, 10:08 AM EST - 6 weeks ago

Harley-Davidson: Extremely Undervalued And Heavily Shorted


Harley-Davidson Makes Executive Changes Under New CEO

Dec 10, 2025, 5:52 PM EST - 3 months ago

Harley-Davidson Makes Executive Changes Under New CEO


Harley-Davidson Announces Key Leadership Changes

Dec 10, 2025, 4:15 PM EST - 3 months ago

Harley-Davidson Announces Key Leadership Changes


Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript

Nov 4, 2025, 3:36 PM EST - 4 months ago

Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript


Harley-Davidson Profit Rises Despite Weak Consumer Confidence

Nov 4, 2025, 7:28 AM EST - 4 months ago

Harley-Davidson Profit Rises Despite Weak Consumer Confidence


Harley-Davidson Delivers Third Quarter Financial Results

Nov 4, 2025, 7:00 AM EST - 4 months ago

Harley-Davidson Delivers Third Quarter Financial Results


Harley-Davidson's third-quarter profit rises

Nov 4, 2025, 6:57 AM EST - 4 months ago

Harley-Davidson's third-quarter profit rises


Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Oct 2, 2025, 11:02 AM EDT - 5 months ago

Harley-Davidson and Realtree® Release "Get Lost" Collaboration


Harley-Davidson Names Topgolf Leader as New CEO

Aug 4, 2025, 7:44 AM EDT - 7 months ago

Harley-Davidson Names Topgolf Leader as New CEO


Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Aug 4, 2025, 7:14 AM EDT - 7 months ago

Harley-Davidson names Topgolf's Arthur Starrs as new CEO


Harley-Davidson Stock Skyrockets. It Wasn't Earnings.

Jul 30, 2025, 11:07 AM EDT - 8 months ago

Harley-Davidson Stock Skyrockets. It Wasn't Earnings.


Harley-Davidson posts lower second-quarter profit

Jul 30, 2025, 7:01 AM EDT - 8 months ago

Harley-Davidson posts lower second-quarter profit


Will Harley-Davidson Stock Rise On Its Upcoming Earnings?

Jul 28, 2025, 5:35 AM EDT - 8 months ago

Will Harley-Davidson Stock Rise On Its Upcoming Earnings?


Harley-Davidson's Challenges Necessitate Extreme Caution

Jul 26, 2025, 1:38 AM EDT - 8 months ago

Harley-Davidson's Challenges Necessitate Extreme Caution


HedgeFollow
HedgeFollow Mar. 14 at 8:17 AM
⬜⬜⬜⬜⬜⬜ 🔍 𝗙𝗿𝗲𝘀𝗵 𝗕𝘂𝘆𝘀 🔎 Among the Largest Insider Buys in the past week: $CPNG Coupang $PTLO Portillos $GOGO Gogo $FOUR Shift4 Payments $HOG Harley Davidson Looks like company insiders are buying up near the 52 week lows. Source: https://hedgefollow.com/largest-insider-buys.php
0 · Reply
Broview
Broview Mar. 14 at 7:08 AM
$HOG too early to jump in? We are in recession technically?
0 · Reply
Robertbirch
Robertbirch Mar. 14 at 4:09 AM
$HOG I'm back in valuations compelling . Financial strength now better than 10 year median
0 · Reply
ADKnomad
ADKnomad Mar. 13 at 5:48 PM
$HOG price for parts to skyrocket
0 · Reply
PermianTrader
PermianTrader Mar. 13 at 1:52 PM
$HOG 17.60 nibbling some. If 52-week low breaks I'm out.
2 · Reply
erevnon
erevnon Mar. 11 at 2:27 PM
Wells Fargo initiates coverage on Harley-Davidson $HOG at Underweight rating and announces a price target of https://marketsblock.com/stock-upgrades-and-downgrades/
0 · Reply
DT8888
DT8888 Mar. 11 at 1:45 PM
$ORCL Love ya Mat! BTMFD easy LONG $HOG
1 · Reply
CEOBuysDisclosures
CEOBuysDisclosures Mar. 9 at 10:35 PM
$HOG CEO purchased 15,000 shares at $19.10 for a total of $286,500. Starrs Artie now owns 15,000 shares. https://ceo-buys.com
0 · Reply
lilSinnySinSin
lilSinnySinSin Mar. 6 at 6:11 PM
$HOG i just went short.. so we can expect this to skyrocket now.
0 · Reply
Shanna788
Shanna788 Mar. 6 at 3:32 AM
$HOG expected with inflation sores increase in products prices and revenue.
0 · Reply
erevnon
erevnon Mar. 4 at 4:03 PM
UBS maintains Harley-Davidson $HOG at Neutral and lowers the price target from $27 to https://marketsblock.com/stock-upgrades-and-downgrades/
0 · Reply
Chrissytina
Chrissytina Mar. 2 at 8:49 PM
$HOG I expected a big drop today being that it’s x-divvy day 🤷🏼‍♀️
1 · Reply
ADKnomad
ADKnomad Mar. 2 at 3:01 AM
$HOG wait for $12
0 · Reply
TrumpTrainz2024
TrumpTrainz2024 Mar. 2 at 1:42 AM
$HOG hog is a war stock. Without hogs with side cars us wouldn’t have won WW2
1 · Reply
ADKnomad
ADKnomad Feb. 28 at 11:16 AM
$HOG might buy some under $15 or $12
2 · Reply
d_risk
d_risk Feb. 26 at 5:45 PM
$HOG - Harley-Davidson Inc - 10K - Updated Risk Factors HOG flags rising pressure on its premium pricing from incentives and supply-chain/geopolitics, heightened supplier and contract-manufacturer fragility (including a key supplier bankruptcy), growing dependence and risk around dealers (especially LiveWire), aging IT and AI-driven cyber/ethical threats, union and labor-renewal uncertainty, cultural risk from ending remote work, and strategic uncertainty under a new CEO redefining the plan amid nationalist backlash to its global manufacturing footprint. #MotorcycleIndustry #SupplyChainRisk #PricingPressure #CybersecurityThreats #LaborUncertainty 🟢 Added 🟠 Removed https://web-drisk-pr-189.up.railway.app/HOG/10-K/2026-02-26
0 · Reply
Sierradude
Sierradude Feb. 23 at 4:19 PM
$HOG So much for support at 20..... Maybe if they actually made a touring bike that didn't cost 35k out the door they would actually sell some bikes. But the last CEO decided adding margin to the touring bikes was the answer....boy was he wrong...
0 · Reply
afgncap
afgncap Feb. 18 at 7:19 PM
$HOG how is this still staying supported above $20???
0 · Reply
ZacksResearch
ZacksResearch Feb. 13 at 3:50 PM
$HOG posts a wider Q4 loss — is the ride getting rougher? Revenues down 28%, with tariffs hitting margins hard Global retail fell 12% as consumer confidence wanes Projected LiveWire and HDFS losses add to the pressure Full breakdown here 👉 https://www.zacks.com/stock/news/2869085/how-to-approach-harley-davidson-stock-after-q4-earnings-release?cid=sm-stocktwits-2-2869085-body-33538&ADID=SYND_STOCKTWITS_TWEET_2_2869085_BODY_33538
0 · Reply
ZacksResearch
ZacksResearch Feb. 13 at 2:50 PM
$HOG just hit a pothole — and 2026 doesn’t look smooth Q4 showed a wider loss as revenues sank 28%, tariffs weighed, and retail slid. Even more concerning, the 2026 outlook points to continued pressure ahead. That’s a tough setup for bulls. See how to approach the stock from here 👉 https://www.zacks.com/stock/news/2869085/how-to-approach-harley-davidson-stock-after-q4-earnings-release?cid=sm-stocktwits-2-2869085-teaser-33521&ADID=SYND_STOCKTWITS_TWEET_2_2869085_TEASER_33521
0 · Reply
OnlyFibs
OnlyFibs Feb. 12 at 2:18 AM
$HOG close over 22 and its on breakout alert #hovdid
1 · Reply
Robertbirch
Robertbirch Feb. 11 at 8:21 PM
$HOG waiting for 4th quarter hedge funds activity in stock Strong in 3rd Strong. Sold for small profit after ER..Hopefully will hear next week or sooner
0 · Reply