Apr. 16 at 11:11 AM
$CHUC R.J. Reynolds paid
$7.5M for just 16 of CHUC’s 678 PMTA products. That’s not a coincidence, that’s Big Tobacco validating the asset.
Now look at Altria: They paid
$12.8 billion for Juul. Walked away with
$250 million. Then they paid
$2.75 billion for NJOY. Patent ban killed it. Total damage: ~
$15.5 billion chasing next-gen vaping. They are desperate for next-gen products, publicly committed to non-nicotine by 2028.
CHUC has SBX (non-nicotine, PMTA-exempt), Pachamama (nicotine, in the PMTA pipeline), IKE age-gating, clean audit, and U.S. manufacturing. Altria has now lost 200x CHUC’s entire market cap trying to solve the exact problem CHUC already solved.
CHUC has a
$75M market cap and Altria is watching Reynolds pick off pieces one by one. At what point do they just buy the whole thing?
$MO $BTI
