Feb. 9 at 5:04 PM
$CHUC @JackFlaps Big tobacco, for obvious reasons, sells ONLY "compliant" PMTA authorized products (all of which happen to be tobacco-flavored).
But 85% of US consumers will only purchase FLAVORED products (not tobacco-flavored).
$CHUC does not have very deep pockets... but, CHUC DOES have more than 650 PMTAs under FDA review for FLAVORED products.
GEEKBAR sold more than
$4 billion in flavored, illicit vapes last year.
Altria paid
$2.75 billion for 5 tobacco-flavored SKU's of NJOY (which were forced off the market because of a patent dispute with Juul).
Given these facts, I see
$MO (or some other big tobacco company,
$BTI ?) paying well over
$1.2 billion (
$4+/share) for CHUC as soon as the company makes a bit of progress with its age-gated products (which will put them on the path to becoming the ONLY company with an FDA-authorized flavored vape).
