Sep. 12 at 1:28 AM
$MO I am bullish on
$MO. That said, due to the court’s patent ruling in favor of Juul, Altria is now out of the vaping game in the US. Since the end of March, Altria’s NJOY has disappeared from nearly 100,000 retail stores across the country. In a time of declining combustible cigarette sales – even with the emergence of pouches – e-cigarettes are too important a category to ignore. Charlie’s Holdings, Inc. (
$CHUC) has 679 vapor products with active FDA PMTA’s. Reynolds (a division of
$BTI) bought 16 of CHUC’s PMTA products earlier this year. Now Altria needs to make a deal. With a strategic investment in
$CHUC’s PMTA portfolio, Altria is back in the game.
