Jun. 15 at 3:03 PM
Advertisers can now reach fans through native ad units in sports simulations, use advanced targeting to gain campaign insights, and join its sports partner program.
“With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for players.” David Tinson, Chief Experience Officer at Electronic Arts, said in the release.
EA has partnered with brands in the past to deliver in-game experiences, including Visa
, Lowe’s
, Red Bull, Xfinity, Peacock, and Mountain Dew.
$EA