Jun. 15 at 3:03 PM
Electronic Arts
announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, from stadium signs to custom content, the company said in a press release Monday.
EA Advertising is expanding EA’s ecosystem by enabling brands to integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content, designed to enhance, not disrupt, the player experience. In these interactive gameplay environments, brands become part of the game itself, reflecting how players engage with advertising in real-world contexts.
EA Advertising will allow brands to integrate themselves into directly into gameplay through real-time placements, from stadium signage to in-game content.
$EA