Apr. 4 at 8:00 PM
Meta is piloting Instagram Plus, a paid subscription tier for Instagram in Mexico, Japan, and the Philippines, starting at roughly €1–2 per month. The goal is to offer enhanced control over content and engagement for regular users, beyond the higher-priced Meta Verified service (€14.99/month) aimed at creators and public figures.
Key Instagram Plus features focus on Stories: subscribers can view Stories anonymously, track repeat viewers, extend Story duration by 24 hours, highlight a Story weekly, create unlimited audience lists, search who has seen a Story, and react with animated “Superlikes.” These incremental improvements don’t overhaul Instagram’s core experience but appeal to users who spend significant time on the platform.
Meta’s strategy mirrors trends in paid social subscriptions, such as Snapchat+, which has surpassed 25 million subscribers and generates over
$1 billion annually in non-ad revenue.
$META $SNAP