Sep. 12 at 9:01 PM
One of the most overlooked parts of the
$SNAP story:
Other Revenue has gone from
$104.7M in Q2 2024 to
$316.5M in Q2 2026.
That’s more than 3x in two years, with growth accelerating to 85% YoY.
And “Other Revenue” is becoming much more than just Snapchat+.
It now includes:
- Snapchat+
- Lens+ and premium AI/AR features
- Snapchat Platinum
- Memories Storage plans
- Partnership revenue
- Other subscriptions and physical products
Snap is still expanding this further too.
Memories Storage helped accelerate growth earlier this year, Lens+ is increasing subscription ARPU, and Snap has started rolling out Creator Subscriptions as another way to monetize its massive user base directly.
Snap’s subscription community has already surpassed 25M, and its broader direct revenue business crossed a
$1B annualized run rate earlier this year.
Other Revenue now represents roughly 20% of total
$SNAP revenue.
