DonCorleone77
Oct 5, 10:48 AM
$META $GOOGL $RDDT $PINS $SNAP
Deutsche ad checks strongest for Meta, Google
Deutsche Bank says the firm's recent advertising channel checks were the strongest for Meta Platforms (META) and Alphabet (GOOG, GOOGL). Meta continues to benefit from better campaign performance, a more valuable mix of Reels and Stories inventory, and growing adoption of its AI tools, the analyst tells investors in a research note. Deutsche believes Google continues to benefit as AI Overviews, AI Mode and the broader shift toward zero-click search reduce organic traffic and increase demand for paid acquisition.
Relative to current expectations, the checks look most favorable for Meta and Reddit (RDDT), the firm contends. Deutsche says that while spend growth decelerated against a difficult comparison for Reddit, the company finished 300 basis points ahead of plan. Pinterest (PINS) and Snap (SNAP) are improving, but the checks suggest greater confidence in the durability of Pinterest's recovery, adds the firm. It adds that while Amazon (AMZN) remains healthy overall, its mix continues to shift from sponsored products toward its delivery service partner program and video.
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