Apr. 30 at 10:29 PM
PickAlpha Midday:
Reddit is starting to look like more than just a quirky social platform — it is becoming a serious ad-growth story. Q1 revenue jumped 69% to
$663M, Q2 guidance of
$715M-
$725M came in ahead of expectations, and active advertisers grew 75% year over year for the third straight quarter.
Tickers:
$RDDT $META $PINS
Our view is this is a legitimately promising setup because Reddit is not just adding users — it is monetizing them much better. With daily active users up 17%, global ARPU up 44%, and performance ads now making up more than 60% of ad revenue, the story is shifting from “can Reddit grow?” to “how big can the ad engine get if this flywheel keeps spinning?”
Read more on our Substack.
