Mar. 23 at 2:33 PM
My
$PINS thesis to consider: Most AI shopping narratives are weak because they start at the wrong point:
Google → starts with search intent
Amazon → starts with transaction intent
ChatGPT → starts with prompt intent
👉 Pinterest starts earlier:
“I don’t know what I want yet, but I want ideas.”
That’s a massive wedge. - I hope management can capitlize on this as the "seconde wave" of AI Shopping maneuvers occurs.