May. 27 at 8:07 PM
Pinterest and Snap shares moved higher after reports that Meta Platforms plans to roll out premium subscription versions of Instagram, Facebook and WhatsApp worldwide, marking a notable shift in its social media monetization strategy. According to TechCrunch, Instagram Plus and Facebook Plus will each cost
$3.99 per month, while WhatsApp Plus will be priced at
$2.99, giving users access to features such as profile customization, super reactions and enhanced story insights.
Meta is also testing additional subscription offerings for businesses, creators and Meta AI users under a new “Meta One” umbrella, aimed at expanding recurring revenue streams beyond advertising. Investors viewed the move as potentially positive for the broader social media sector, lifting shares of other platforms alongside Meta, whose stock climbed more than 3% following the report.
$PINS $SNAP $META