Oct. 7 at 4:09 PM
BTIG initiated coverage of TKO Group Holdings with a Buy rating and
$235 price target, citing growth in media rights and profitability expansion. TKO, owner of UFC and WWE, is positioned for growth from rising live sports value, a year-round event calendar that reduces subscriber churn, and stronger future rights pricing. BTIG forecasts 2026 revenue of ~$ 6B and EBITDA of
$2.3B, driven by UFC and WWE growth, international rights renewals, and entry into boxing. The company’s leading combat sports position and industry-leading margins support upside potential from new deals and U.S. expansion. BTIG also began coverage of Madison Square Garden Sports with a Neutral rating, noting franchise values remain strong but much upside is already priced in.
$TKO $MSGS