Jan. 27 at 11:32 PM
$U- quick facts on CEO Matthew Bromberg:
- Repealed runtime fee immediately after calling major customers—heard real concerns (open to paying more if predictable/partnership-based, not surprise grab).
- Dropped inward-focused model; prioritizes real value over monetization tricks. Quote: 'The best way to get out of a box you don’t like is to get out of the box, not find a more profitable way to live in the box.'
- Rebuilt ads from scratch with Vector AI (self-learning nets) using top engineers—quickly competitive with positive impact.
- Integrated creation tools, runtime data & player insights via AI to accelerate dev and personalize across games+.
- Launched Stripe cross-platform commerce for better transactions & ML optimization.
Rebuilding trust through listening & execution. Read for full details
https://stratechery.com/2025/an-interview-with-unity-ceo-matthew-bromberg-about-turnarounds/
