Feb. 3 at 3:32 PM
$AFRM — JPMorgan Sticks With Overweight,
$94 PT
Affirm is trading around ~
$61 today, holding a bullish analyst narrative despite recent pullback.
Bullish Bias Still Intact — JPMorgan reiterates Overweight &
$94 PT, pointing to BNPL adoption scaling and potential GMV upside in FY26 as consumers shift more spend to pay‑later options. Street consensus still leans buy with avg ~
$92+ PT and wide upside from here.
Growth Drivers:
• BNPL gaining traction across e‑commerce & POS channels
• Partnerships expanding merchant reach and transaction volume
• Upside in new verticals could help reaccelerate Gross Merchandise Volume
Near‑Term Note: Price is below recent highs, so bulls want to see follow‑through volume above resistance.
Good setup to track into macro/data catalysts + next earnings — volatility could make this interesting.