Dec. 2 at 4:50 PM
Adobe Analytics: Total online spending over Thanksgivings weekend was
$44.2B [up +7.7% y/y] vs Adobe's f/cast of
$43.7B [up +6.3% y/y]
"US retailers leaned heavily on discounts this holiday season to drive online demand. Competitive & persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday"
US online spending on Black Friday hit a record
$11.8B
US online spending on Cyber Monday was
$14.25B
AI-linked traffic to US retail sites increased by +670% y/y on Cyber Monday, while during Black Friday it was up +805% y/y
BNPL services hit an all-time high on Cyber Monday, driving
$1.03B [up +4.2% y/y] in online spending
$KLAR $AMZN $WMT $PYPL $AFRM