Apr. 27 at 4:23 PM
$PYPL Launches Commerce-Based Ads ID to Transform Digital Advertising
Ads is the growth lever for later this year into 2027 and beyond,
PayPal unveils 𝐏𝐚𝐲𝐏𝐚𝐥 𝐀𝐝𝐬 𝐈𝐃, a commerce-based identity solution.
➤ Built on 𝟐𝟓𝐁+ transactions across 𝟒𝟎𝟎𝐌+ PayPal and Venmo accounts.
➤ Uses 𝐯𝐞𝐫𝐢𝐟𝐢𝐞𝐝, deterministic data instead of probabilistic signals.
➤ Enables improved 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐦𝐚𝐭𝐜𝐡 rates and cross-device tracking.
➤ Supports 𝐜𝐥𝐨𝐬𝐞𝐝-𝐥𝐨𝐨𝐩 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 based on actual purchases.
➤ Designed with 𝐩𝐫𝐢𝐯𝐚𝐜𝐲 controls, encryption, and data anonymization.
➤ Launch partners include 𝐌𝐚𝐠𝐧𝐢𝐭𝐞, PubMatic, 𝐑𝐨𝐤𝐭, and Taboola.
