Sep. 14 at 3:56 PM
I think investors are still overcomplicating the
$SOFI thesis.
For me, the next few years really come down to three things:
1. Keep adding members
2. Get those members using more products
3. Keep shifting the business toward more fee based, capital light revenue
What makes me even more bullish is how aggressively SoFi keeps expanding the ecosystem around those members.
Today that ecosystem includes:
- Checking and savings
- Credit cards
- Self directed and automated investing
- IRAs and IPO investing
- Crypto
- SoFiUSD
- Personal loans
- Student loan refinancing
- Private student loans
- Mortgages and home equity
- Auto loan refinancing
- Insurance
- SoFi Coach and financial planning tools
- SoFi Plus and member rewards
- SoFi at Work
- Small business financing
- Business banking
- Big Business Banking
And then there’s SoFi Tech Solutions, which I think is still overlooked.
That gives
$SOFI exposure to the infrastructure side of finance too…
