Jul. 31 at 6:16 PM
$KLAR Hi friends been away for a while, chilling. Just wanted to share some chatgpt convo around the apple financing deal, as from my POV it's probably the biggest news we could have hoped for.
"The Apple Upgrade partnership could become one of Klarna's most valuable growth drivers by giving it access to 1–5 million new high-quality customers annually through Apple's retail and online channels at a fraction of its normal customer acquisition cost. A reasonable base case is 2.5 million new users per year, generating around
$180 in annual revenue and
$60 in operating profit per customer, equating to roughly
$450 million of incremental annual revenue and
$150 million of operating profit, while potentially avoiding ~
$350 million in marketing spend versus acquiring those customers directly. Apple users tend to have higher incomes, lower default rates, larger financing volumes, and higher lifetime value, creating opportunities to increase revenue per user through repeat device upgrades."
