Sep. 7 at 12:15 AM
$ROOT over 35% of the 500B TAM auto market is from IAs & for home it is over 50%. that is why this channel is extremely important for insurers, and that it should not be overlooked.
$ROOT is conquering the IA channel due to pricing, tailored platforms for large agencies like
$GSHD, quoting to issue in mins even for the most complex policy, speed, efficiency, digital first, etc.
many IA's that use
$ROOT are now underwriting double digits of
$ROOT in their portfolios, and it is quickly becoming the preferred carrier. imagine
$ROOT dominating this channel that makes 35% of the 500B auto TAM.
now you quickly realize why Timm believes that
$ROOT will be the #1 carrier one day.