Jul. 16 at 3:08 AM
$ROOT Hyundai Motor America reported the following vehicle sales for Q1 and Q2 2025:
Q1 2025: 203,554 units sold, a 10% increase compared to Q1 2024.
Q2 2025: 235,726 units sold, a 10% increase compared to Q2 2024.
Those are U.S. numbers according to Grok..
If we picked up only 10% of that, that would be 35k new PIFs from that source alone..
Wonder what percentage is likely to root choose insurance at time of purchase