Sep. 8 at 12:27 PM
🚨 There are almost 6 MILLION Cox customers that
$CHTR will be able to start selling mobile service to basically NOW.
Spectrum will launch its products and pricing across the former Cox markets in mid-September.
And this detail is pretty TOP:
Cox Internet customers who don’t already have Cox Mobile will be able to get one mobile line FREE for an entire year.
Look at the opportunity.
Cox had approximately:
— 6.3M customer relationships
— 5.9M Internet customers
— Only around 200,000 Cox Mobile lines
So we’re talking about roughly 5.7 MILLION Internet customers without Cox Mobile.
How many of them can
$CHTR convert by giving away the first year?
Spectrum Mobile ended June with 12.5M lines after adding 1.7M over the previous 12 months.
And now, suddenly, it has this huge base of Cox Internet customers in front of it and can try to add mobile almost all at once.
The potential increase in its mobile customer base is brutal.
Then comes the difficult part: retaining and monetizing those customers once the free year ends—although I assume
$CHTR will find ways to monetize them along the way…
But as a customer acquisition strategy, this looks like one of the fastest ways to add a huge number of mobile users in the blink of an eye.
Really looking forward to seeing how this develops over the next few quarters. 👀
$CHTR