Oct. 4 at 3:06 PM
$TTD OpenAds in bullet three below= is TTD forking current open Prebid bid auction to a more transparent one which does not allow duplicate bids=shady resellers use to artificially inflate prices. TTD's OpenSincera measurements exposed it and flagged cases of 65% margins taken from resellers doing this. This (65%) BS or whatever avg % will now end up in the "right place"=more pure gross ad spend $ hitting consumer eyeballs. I share a link below to the founder of Sincera (now with TTD) if interested. What a great acquisition.
https://www.youtube.com/watch?v=goZ8DaoWFsE