Oct. 24 at 11:47 PM
$TTD Subject: Concerns About Amazon's Practices and Preference for The Trade Desk
why I believe sticking with The Trade Desk (TTD) is a safer choice for our advertising needs.
There have been documented cases where Amazon has used seller data to create competing private-label products, like batteries and apparel, which can undermine original brands. This raises risks for businesses, including OEMs, selling on their platform. In contrast, TTD focuses purely on programmatic advertising, offering transparency and no risk of intellectual property theft, making it a trusted partner for our ad campaigns.
Given TTD's strong reputation and independence, I recommend we continue leveraging their platform to protect our interests while maximizing ad performance.
