Nov. 25 at 8:24 PM
Bank of America says Formula 1’s commercial momentum remains strong, supported by long-term race contracts, new sponsorships, and growing licensing and media-rights revenue. The firm noted that Liberty Media’s plan to spin off Liberty Live should simplify the structure around FWONK and broaden investor appeal. Management also reported firm 2025 Las Vegas GP sales with no discounting.
BofA highlighted F1’s highly contracted revenue base—18 of 24 races secured through 2030—and pointed out that sponsorship deals have more than doubled since 2020. The new U.S. media-rights agreement with Apple provides product-investment flexibility while retaining subscriber data, with the U.S. and Asia still offering meaningful upside.
The bank added that MotoGP is in the early stages of a multiyear improvement cycle under Liberty, with monetization levels far below F1’s and growth opportunities in markets like Brazil and Argentina.
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