Jun. 7 at 7:40 PM
$PLNT with Gen Z's growing interest in fitness, particularly in weightlifting, is putting a strain on traditional gym business models, especially those reliant on low-usage memberships however Planet fitness is positioning them selfs to capitalize on this by offering teens free entry over the summer. This will in turn earn loyalty and turn them into long term paying members as this trend becomes a lifestyle for Gen Z as they get older. And with them increasing their equipment constantly, they are becoming the best value gym for your money. I’ve been a
$LTH member for 9 years and i pay
$120 monthly meanwhile
$PLNT is only
$15 monthly which is much much more affordable to teens entering the workforce. i think both are positioned greatly to win long term (LTH for it’s owns reasons) but this is my thesis for
$PLNT
