May. 14 at 12:16 AM
$BMBL @MutualFundMonday I thought the interview was fine, you have to read between the pander. The position of the interviewer and the general public is that GEN Z are over online dating and swiping is dead. They don't know that Bumble is printing millions at high margins. Wolfe Herd has already said the roll out of all changes will be controlled and involve plenty of A/B testing and it won't be a one size fits all for all markets. Bumble killed their defining feature because women don't want to make the first move, they do want to avoid romance scammers and unsolicited dick pics and BMBL is the leader on both those fronts. What she really promised was a better free experience which is the key to user growth and an advertise free user funnel and just much more customization around the things that matter, religion, children, and location. With the defining feature moving from the gimmicky women go first to a new AI assisted richer matching experience. New backend rolls out this week.
