Apr. 4 at 4:24 PM
$LKNCY New Anti-Unfair Competition Law (October 2025) :
China published a revised Anti-Unfair Competition Law in June 2025, which came into force on October 15, 2025. (Herbert Smith Freehills Kramer) Most relevant are Articles 14 and 15, which prohibit platform operators from forcing or covertly forcing merchants to sell goods below cost, thereby disrupting market competition order. (ProMarket)
Broader Policy Direction
The Central Economic Work Conference in December 2025 identified combating "internal competition" as one of three key national economic priorities for the year ahead, alongside expanding domestic demand and promoting AI-driven innovation. (Futu News)
In short, the government is tackling price wars on multiple fronts — through new laws, formal investigations, regulatory summits, and top-level policy directives — framing destructive pricing not just as a business problem but as a threat to China's long-term innovation competitiveness.