Jun. 20 at 4:24 PM
Bloomberg Second Measure: Between May 11 & June 8,
$PDD Temu’s weekly sales fell more than -25% compared to the same period last year
That contrasts w/ platforms like Shein,
$AMZN &
$WMT which have returned to y/y growth since the US & China reached a trade truce in mid-May.
The drop in sales has coincided with a sharp pullback in Temu’s marketing push. After a major campaign last year that included high-profile Super Bowl ads, the company has scaled back drastically
AppGrowing Global: Temu, which once produced thousands of ads each day, is now creating only a handful—or none at all—on some days in June.
“Temu’s sales growth has always been glued to their aggressive advertisements. The abrupt slowdown in advertisement spending is likely turning its growth engines off"
Trump’s admin has now closed the de minimis loophole & imposed a 54% tariff, reducing the price advantage these China platforms once enjoyed.
Temu’s DAUs fell by -52% & Shein’s by -25%
